Mobile Search – Google Replaces URLs with Site Name and Breadcrumbs

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Google officially announced that they are no longer showing the domain names and URLs in the Mobile Search Result Snippet, now it will display the names of the websites with the breadcrumbs like format.

Google called it a “better presentation URLs” for Mobile Search, to offer users enough idea about the page topic and it fits within the website. Here is what Google said: “today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.”

Here is a comparison of old and new snippets:

Also, these changes are rolling out only in US only and it will only affect the Mobile Search Results. Google introduced the support to help Google algorithms understand your website name to be used instead of domain name, of which mark up can be found here and schema for breadcrumbs can be found here.

Alekh Verma

Alekh Verma is the Founder and CEO of eSearch Logix Technologies, a leading SEO Company in India based at Noida (Delhi/NCR). A leading Online Marketing expert and strategist, Alekh helps businesses to improve their Online presence by help of Search Engines and other Digital Sources like Paid Advertising and Affiliate Marketing.
Alekh Verma