Keyword research is a critical factor in paid search advertisement. In order to make keyword research simple, fast and result oriented, Google has introduced the Keyword Planner in 2013, which helps PPC advertisers in manifold ways:
- Find new keywords as well as ad group ideas for PPC campaigns.
- Get the traffic forecast for a list of specific keywords such as predicted clicks and estimated conversions.
- Create Adwords campaigns in easy and fast manner.
- Know the valuable stats like search volume to judge which keywords to be focused in a new or existing campaign.
Last month, Google has come up with a range of mobile and competition focused updates to make it much productive tool for online advertisement. Google has now rolled out significant updates to the Adwords Keyword Planner to make it exponentially useful for online advertisers.
The new upgrades are evident to be focused on allowing advertisers to compare their performance to that of competitors, and it also help Pay Per Click Management Agencies to deliver good results to their customers. Let’s have a sneak peek into the latest upgrades to the Adwords Keyword Planner:
With newly upgraded keyword planner, advertisers will be able to get an overview of their campaigns’ relative ad impression share compared to the top five market leaders as well as other advertisers in the industry. Such comparison will be based on specific keyword as well as against various keywords. It will help advertisers to concentrate more upon the areas where keyword expansion could be prolific as well as to grab the missed opportunities.
ADVERTISERS CAN COMPARE IMPRESSION SHARES TO THE TOP MARKET LEADERS
From now onwards, advertisers can assess their relative ad impression share for new keyword ideas compared to top five market leaders in the industry. They can get such comparative information for all the keyword ideas generated by them.
Let’s assume you are looking for new competitive keywords for a new product through Adwords Keyword Planner, then upgraded keyword planner will show the areas where market leaders have strong impression share to let you focus on the most significant keyword areas in the space.
ADVERTISERS CAN COMPARE IMPRESSION SHARE TO SIMILAR ADVERTISERS/COMPETITORS IN THE INDUSTRY
With newly upgraded Adwords keyword planner, users/advertisers can also assess their relative ad impression share for new keyword ideas compared to similar advertisers in the industry for different keyword categories.
For instance, the new keyword planner will highlight the areas where your ad impression share is lower than other advertisers in the industry. It helps you to recognise the keyword ideas most relevant to the specific business or product.
It will also help advertisers/users to prioritize the keywords with high average monthly search volume and low ad impression share. Advertisers can now better focus on keywords with less competition as well as on suggested bids where one can easily secure ranks in top ad positions.
These new small yet significant updates to the Adwords keyword planner will surely empower advertisers/sponsors to expand and optimize their keywords for much prolific results.