5 SEO Trends Every Digital Marketer Should Look Forward to in 2016

Alekh VermaBlogLeave a Comment

Bidding adieu to the Traditional Listings, and welcoming aggravated Search Engine Optimization Trends, will entirely be a new tech-cult followed by the masses in 2016. Users will exchange thoughts over virtual platform-‘verbally’. Not being surprised, the revolution was expected with upturn in internet-savvy fellas. The digital marketing functionality will make fluctuations in ‘cyber-cycle’ of promoting ‘Natural language processing’ and ‘deep links’. Though past being a veteran will keep its fading aroma integral but future ahead will be inspirational and steady.

Let’s Emphasize on Willing Fragments of Changes in 2016 SEO Trends

1. Mobile Optimization will Become the New Norm

Techies will be seen traversing towards mobile optimization, assembling towards the mobile platform in a dynamic manner, in the wake of aggravated smartphone penetration for digital engagement. Here, mobile SEO’s will be creating an accordant design of sites, inclined towards the mobile user. Google, as well as other internet giants have now realized the mobile platform as the benchmark for future user engagement. Now, site owners will be seen concerned for not updating their sites on mobiles, where ‘mobile rank tracking system’ will be peaking atop. Thus, this drawback can strike them with heavy losses in terms of losing their customers. Further, Google has already pulled up its socks, concentrating on updating its search algorithms, recommending responsive site designs, by bringing in differences in different kinds of mobile configurations.

2. Video Content Set to Become Powerful Medium of User Engagement

Although written content is the ‘King’ of SEO and insightful, appealing, contextual content will continue to drive marketing campaigns, other content peripherals, like videos, images, infographics and other mediums are set to become equally significant. Video content is one such medium which will elevate the standardization of effective content for enhanced reach and engagement, becoming a major force to reckon with pertaining to overall ROI. The push from Google to turn its focus on video ad feeds also has certainly added to the excitement, and enriched visual content will continue to update its presence in 2016.

3. Aggregated Content and Deep Links

Aggregated content will diminish the power of news and event coverage. Users themselves will become the content creators. As a result, the supremacy of a news article will begin to diminish. Aggregated content and deep links will help in strengthening their reputes as industry leaders. With Google increasing the amount of information on its search results pages, wide scope of information easily will be met online. In course of this, twitter will be introducing a new facility ‘moments’ which will provide aggregated posts, images and videos from live events. This trend will shape the future of internet usage unbound and large, and administer the marketers to shape and propagate their campaigns accordingly.

4. Competition Between Platforms

Gone are the days of competition between browsers. 2016 will serve a new taste of recipe; here competition among online platforms will only be relished. People will become online creepers and will move from one platform to another in lieu of more benefits. Fetching service of quickness and quality, platforms like Amazon, flip kart and search engines like Facebook, YouTube etc. will be seen standing in crew of fighters. Online marketing will be a meager source of income. Opportunities online will become limitless and B2C will gain prominence in years. Though, Marketers have to become more creative not only by means of information but by efficient campaigning. Best marketing and PR tactics approaches will mark boon for ROI. So, be clever enough in justifying your methodology.

5. SERPs will Become User-Friendlier

SERPS which include the feed in title or keywords and short description of the topic will advance in position and will turn user-friendly. Many content types have specialized SERP templates and visual enhancements on the main search result page. Now SERP will cater to fulfill all petty facts at just a click of mouse. Short Meta descriptions will wisely acknowledge organic and paid results of the content. ‘SERPS’ in future will differ from their older predecessor in appearance and serving facts.

In the upcoming age of ‘information overload’ people will only stick to precise and engaging piece of releases-both entertaining and educating, and this is what will drive marketers to formulate their strategies on in the year ahead.

Alekh Verma

Alekh Verma

Alekh Verma is the Founder and CEO of eSearch Logix Technologies, a leading SEO Company in India based at Noida (Delhi/NCR). A leading Online Marketing expert and strategist, Alekh helps businesses to improve their Online presence by help of Search Engines and other Digital Sources like Paid Advertising and Affiliate Marketing.
Alekh Verma