How Google Update Penguin 4.0 Affects SEO

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Penguin 4.0 Update

Google updated its latest version of the Penguin, which is launched on last Friday, and everywhere SEOs are the whisper to identify the impact. The algorithm brings significant changes in his latest iteration due to which the impact on results that have seen up to this point.

You know why this algorithm Google update if no, I will let you know. The latest iteration of this Penguin algorithm is designed to catch “spammy” sites who try to effect search rankings through the use of dead links and other schemes. The last repetition of Penguin impacted only about 1% of all search queries. One of the major pains of the previous version of Penguin that sites were negatively stuck by the algorithm that fixed their issues and had to wait for the algorithm to refresh before they could recover their rankings. But the latest update of the algorithm was that if a site sees a negative impact after the algorithm launched then immediate steps to address, for that you don’t have to wait for a full refresh from the algorithm so as to recover from the negative impact.

Let’s analysis the key features of Penguin 4.0 and see how they will affect the work of SEO specialists:

  1. Penguin is real-time now: This implies that any page’s rankings many changes each time Google update the information about this page and pages linking to it. This update has as both positive and negative changes that will be recognized sooner, but it also means that Google will notice errors faster than ever and can quickly alter website rankings.
  2. This real-time algorithm allows you to improve from a Google penalty faster: If your site is punished and you are giving your best effort for improving your site and remove bad links then surely you’ll see positive results sooner, right after Google recalls your website’s pages.
  3. Now onwards Penguin is a part of Google’s core algorithm, not a separate filter: Now you’ll need to continuously display your backlink profile because of the last official Google announcement about his update.

There are some other changes also that are as follows:

  • The latest version of Penguin 4.0 will target over-improved websites, namely those with keyword stuffing and unwanted external links.
  • This update also means that single pages will be penalized, rather than whole domains.

Due to Penguin 4.0’s real-time nature, we expect to see more constant ranking fluctuations, both up and down, from page to page and also want to see changes and learn more as the update is fully rolled out in the coming weeks.

Alekh Verma

Alekh Verma

Alekh Verma is the Founder and CEO of eSearch Logix Technologies, a leading SEO Company in India based at Noida (Delhi/NCR). A leading Online Marketing expert and strategist, Alekh helps businesses to improve their Online presence by help of Search Engines and other Digital Sources like Paid Advertising and Affiliate Marketing.
Alekh Verma