While Search Engine Optimization (SEO) seems a simple concept, it is not so. Digging deep, we can uncover that it contains a large complex infrastructure of algorithms, search patterns, device-familiarities, and more; that plays a huge role in how your site’s ranking and popularity is affected.
Like other digital evolutions, SEO is too vulnerable to these constant alterations, or we can say updates. Based on this principle, we bring here, 5 most important SEO trends that are going to impact digital marketing campaigns in the coming year, and which any SEO services company should pay attention to:
- Content – Most Driving Factor
Content was the king in previous years, and it is set to be the defining factor in the coming year Not just that, agencies and webmasters should get aware of the fact that readers now have gotten sick of going through the same content (displayed in different ways) over and over. All they want is rich, dense, specific and right information, which can be delivered through any format – text, infographic, video, charts, and more.
- Accelerated Mobile Pages (AMPs)
These are pages which load quickly on a mobile device. As more and more people now prefer to browse through their mobile devices, it will be much better for digital marketing firm to focus on creating AMP to give easy and fast access to the user. This also favors the Google’s strategy to prefer sites which load rapidly.
- Going Mobile and Optimizing Speed will be key
Corresponding to the AMPs, the focus will be on optimizing the site’s speed and delivering the content to the mobile population. This has become a key factor, as laid down by Google, to rank and favor sites in search results.
- Machine Learning – Looking at the Automation
Google and other Search Engines are now updating themselves with improved algorithms to keep up with the variety of data. This has resulted in more focus towards the Machine Learning, that will play a huge role in how a site is crawled and indexed. Any top SEO company in India or anywhere else, should be familiar with the concept and keep up the sites online factors in sync with the updated automation.
- Rich User Experience
Google always work towards providing rich user experience to the end-viewer. All the site factors, from site loading to responsiveness, content freshness, information, and more, must be optimized and presented in a way that provides the reader/viewer with a solution. This will ensure that the site is worthy, and will ultimately be driven up in organic results.
These 5 trends hold the key on how Search Engine Optimization in India, or anywhere else, contributes to growth of companies, as well as reputation of marketing agencies.