What makes SEO process, a great process? Well, the most definitive, right and basic answer is the skill of the person employed in carrying out the internet marketing. And what factors are important for SEO? Everything related to your virtual product, right from the website creation, website design, to effective on-page, and off-page optimization and marketing campaigns. Here, we will talk about the first and foremost process, the website.
To engage your customers with effective campaigning, you first need to have a quality, rich website, as it is the product where all will lead to. Ironically, this is a factor that many webmasters, web developers and designers do not focus much into. In today’s digital world, every site should be developed keeping the SEO factor in mind. This is why you should have a reputed and best SEO company in India, or wherever you live, to develop your website. Below, we have outlined 5 basic and common website design and development mistakes that should be avoided at all costs, to have a fruitful SEO run:
- Avoiding the Mobile Design
The smartphone segment is growing, and so the internet access. Roughly speaking, the web world is now accessed through the mobile platform, more than the desktop. That means that there are more chances of your site being visited from a mobile. And that makes it necessary to develop a site that is responsive and mobile friendly.
- Slow Loading Speed
The World is pacing, and no one wants to stick on a website that takes an amount of time to lead. It leads to increased bounce rate, which is not good for your SEO campaigning results. Make sure that your site is designed in a way that it loads fast. Google also awards the site with the high ranking that has a fast loading time.
- Unclear Title Tags
Google reads the title tags from the page and then decides to show it at what number. So, a clear title tag of a web page, which follows the SEO policy and includes proper keywords has higher chances of being ranked up.
- Perplexing Internal Links
What’s the use of internal links if they are not Google-friendly? Google can only give importance to a page if it links to a proper and precise page, with updated link designs.
- No pages strategically important keywords
Rather than stuffing your keywords on the home page, it is better to have full information related to the product or service corresponding to the keyword. This way, Google gives importance to that page, which helps in bringing good ranking.
These are some of the basic website design flaws, which you can consult for details with an SEO specialist in India, or wherever you live. No matter how marketing focused you are, behind every success story, there is a good product, which in case here, is your website. So, make sure that your product is a professionally designed one, and it will be better to have it designed by an expert and best SEO Company in India or any other place.