Search Engine Optimization (SEO) or digital marketing has become an essential realm to focus on in this ever-evolving digital marketing sphere. It is important for the marketers to learn what the field entails and be ready to conduct strategic campaigns.
Whether you are looking to enhance your knowledge base or brush up your skills in SEO for an interview, below appended SEO questions and answers, compiled by SEO company India experts, will provide you with most specific and vital digital marketing knowledge in 2017.
- What is a Search Engine Result Page (SERP)?
This refers to the web page that is displayed in a search engine’s result when a specific query is entered. A single SERP usually includes different page results from multiple sources, inclusive of advertisement links.
- What is an organic result and what is a paid result?
Organic result means the inbound traffic through the web pages listed on a SERP over a certain query. Whereas, paid result refers to the traffic driven through advertisement displays.
- What is the most important SEO factor, according to digital marketing experts?
The most important factor to rank a page or site higher is the keyword research. Keywords forms the foundation of any particular SEO campaign, and keyword research is the fundamental process for this. This determines on what factors the website has to be promoted and in what proportion, relative to competitors, and the target audience.
- What is a long-tail keyword, and what is an LSI keyword?
A long-tail keyword, as depicted by the term, is specifically a keyword containing 4+ words. These types of keywords are used by marketers to drive specific and quality traffic to the site.
Latent Semantic Indexing or LSI keywords are associated keywords to the search query. These appear on the bottom of the SERP, under the tag- “Searches Related to…”
- What is On-page and Off-page optimization?
On-page optimization means optimizing the website, related to its site structure, page contents, page titles, meta tags, canonical issue resolution, and so.
Off-page optimization means promotion of the website and enhancing its presence through other online resources, like blogging, link building, social media, and similar campaigns.
- What can be termed as the perfect, SEO-friendly URL?
An SEO-friendly page URL is one, which is simple, short and precise, with a proper category structure. A must-have strategy for an SEO-friendly URL is to include the target keywords in the URL.
- What is the importance of the meta title and description of a web page?
Meta title and meta descriptions are highly significant as they provide information to the search engines about what that page is all about. These are must-follow practices for successful on-page website optimization.
- What are Heading tags? What is their relevancy in SEO?
Heading tags or header tags are divisions, specifically used to separate the heading and sub-heading part of the web page. In SEO specifications, 6 heading tags are used in top-to-down hierarchy, from H1 to H6.
They are highly relevant for SEO, and to optimize the website, as heading tags bring content consistency, and keyword and information relevancy.
- What is a Do-follow and a No-follow link?
When you assign your link as a Do-follow link, it allows the Google link calculator, PageRank, to consider all the inbound linking from all the sources. The higher the inbound link points, more popular and high-ranking that web page would be.
A No-follow link is completely opposite to the Do-follow, as it does not allow the PageRank to follow the inbound links.
- What is the difference between SEO and SEM?
Search Engine Optimization (SEO) refers to the process of optimizing the website. SEO campaign is directed towards bringing in organic traffic through ranking the page higher in SERP.
Search Engine Marketing (SEM) basically means utilizing the various advertising and promotion channels to build brand value and drive traffic, including the Google Adwords, and similar platforms.
These are some of the basic and most relevant SEO questions and answers that digital marketers should be aware of, to conduct impactful and affordable search engine optimization (SEO) process. Whether you are looking to refine your SEO knowledge, or starting out your professional journey as a digital marketer in a SEO company in India, these will help you get your basics right.