With the rapid growth of digital world, the preferable platform for businesses for their promotion is ruled by Search Engine Optimization (SEO), or in easy terms, digital marketing. In today’s times, consumers are more inclined towards interacting with the websites and digital applications, not only for grabbing information or leisure, but also to seek a service or purchase a product.
With that in mind, those businesses that can leverage this platform at an early stage stand to gain advantage over their competitors. Whether you are new to your industry or an established name, if you want to make the year 2018 a successful one for your business prospects, it is better to assess and understand what digital marketing trends are going to rule the domain in the year 2018, pertaining to renovation of search aspects, or Google penalty recovery services, anything else. Given below are the few predicted digital marketing trends for 2018:
1. Transformation in Voice-Search:
Voice search is quite prevalent, and in 2018 we will see an increased approach towards this element of search engine optimization. Along with all chief providers investing in virtual assistants, the artificial intelligence will become more advanced and a key element of user’s journey with a brand.
2. Increase in Niche-Influencer Marketing:
From the past few years, one can notice a remarkable rise in influencer marketing. There will be a decrease in big celebs endorsing products as new niche-influencers will become more prevalent. This can be a cost-proficient way of gaining a relevant and engaging audience.
3. Companies Will Invest in Live Chat:
Live channel will become a bigger platform for communication. Growth has been marked in B2B live chat interactions and continuing that, businesses will employ more agents online and be available outside of working hours to gain more weightage.
4. The Relevance of Micro-Moments:
Our day is incomplete without checking our phone innumerable times; therefore micro-moments are pivotal. Monitoring the touch pints like- checking emails, push notifications or social media is important and can lead to macro-conversions.
5. Content is King:
It is all about creating content that is catchy and relevant, and rich in information and impact. Like the past few years, content will still be a core factor of digital marketing campaigns. And in this segment we will see further penetration of visual content as well.
6. Integrating Various Data Sources:
Integration with the media insights tools can help in comparing the performance of different media. These services, a bit expensive in the current times, will continue to gain foothold in the digital marketing world.
7. More Local Inventory Ads:
After the surge of local inventory ads in 2016, their pick-up has been deliberate. The prevailing problem is that it’s tricky to identify the value of LIA in comparison to product ad. In 2018, Google will improve on this tracking, and we can see businesses leverage this aspect in a more intense manner.
8. Increase in Link-building Services:
Link-building will remain one of the three most important ranking factors in 2018 along with the content quality and page usability. Authority links will be considered as “positive” votes. Make sure to stay away from any black-hat or grey-hat link building practices.
Investing in the right resources and implementing unique, future-centric practices will hold the key to create a powerful digital marketing drive for a business. If you are working with a Search Engine Optimization Company in India, or elsewhere, make sure to consult with them what techniques they are going to use and what innovative approach they are focusing on related to the upcoming industry trends.