Do you have a blog for your business website? Is this living up to its full potential? Are you writing blogs for your readers regularly? Are you targeting your audience effectively with your blog?
If you are familiar with Search Engine Optimization (SEO), then you pretty much know the importance of a business blog. Seemingly, every company that has a web presence has a blog these days. But unfortunately, more often than not, organizations just put their maximum efforts up to the first step and then let it slide away. Very few companies and marketers fully optimize and capitalize their blog content to improve their SEO performance.
Figuratively speaking, around 70-80% blogs go stale over time as the marketers do no update them or never fully optimize them to generate the desirable results. Simply creating a blog time and again and sharing it without any measured approach isn’t going to benefit you. What should Search Engine Optimization experts do to leverage the importance of blogs for their SEO performance? Here are 6 effective tips to be followed:
1. Do Your Keyword Research Thoroughly:
Keywords are critical for any SEO campaign, in-fact the most important factor when starting your marketing operation. First and foremost, it is necessary that you know your niche, your industry. This will help you define what your target audience is. Next, ensure that you are doing keyword research thoroughly. Use the latest and most efficient tools. Find relevant keywords, and never limit to the best ones but also include popular keywords as well. It is important find specific keywords for your local SEO campaign as well. Focus around these keywords to create quality and rich content. Also make sure to include long-tail keywords as well in your blog content.
The keywords must be utilized properly throughout the content, in the sections:
- Title tags and meta descriptions
- Headings and subheadings
- Introduction Part
- Conclusion Part
- Anchor text (text for hyperlinking to other related pages)
2. Use a Convincing Blog Title:
Your blog title is the most important part for to entice and connect with the readers, as well as make it SEO significance. The title describes what the blog is all about. It should be descriptive of the blog theme, whilst being creatively attractive and information-wise rich. You must also keep in mind your target audience. For SEO point of view, you must try to include your main keywords in the title. If not here, then it must be added to the page title.
3. Target The Right Readers:
Each industry has specific audience and your blog must be directed towards the right set of audience. Every search from a user is to find the right and specific content. Your blog must be able to provide that to them. You can solve limited queries and issues with each post and therefore it is important to make different blog posts for particular audience. This approach helps to attract readers the right way, and you will definitely witness an increase in the interested user footfalls.
4. Use Quantified URL Structure:
When you are too concerned about your blog content and sharing plan, you often overlook the URL naming structure. And this is a common problem amongst the marketers, who tend to oversee this small but important technical detail.
The right structure to follow is:-
Following this way will help you ensure use-friendly and SEO-specific URLs.
5. Optimize Your Blog on a Regular Basis:
It is a myth that for continual SEO campaign you only need fresh content. Apart from adding fresh articles, you can recycle your existing content by linking blog posts internally, adding optimized images, linking the post to other related external posts. Also check for the relevant keywords in the title tags and meta description.
6. Use the Power of Social Sharing:
In today’s times, if you are not reaching out to your target audience over social networks, then you are losing out a lot. Social signals are highly significant factors now that contribute to the overall ranking of your project. Sharing on social media sites help you attract referral traffic and initiate enhanced interaction with users which works great way to improve your branding.
You must remember that content is the most potent weapon in your arsenal, and you can do a lot of good by following these tips to optimize your blog and capitalizing on its influence. A blog is not just useful to build your position initially, but also helps you re-brand your business alongside Google penguin recovery services.