4 Secrets of Instagram Marketing to Get Great Returns for Your Brand

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There is no denying that people love Instagram as much as they prefer other social media channels these days. Instagram has become an outstanding platform for marketing and to reach a wider audience from every corner of the world. Therefore, business holders and entrepreneurs can’t stop themselves to be active on Instagram.

With millions of active users on Instagram, it has become a powerful marketing source for even new e-commerce brands. Be it large, medium or small enterprise, every business holder can advertise their products on Instagram and expect the highest returns. 

Recently, new features have been added on Instagram like IGTV, tagging products, shopping stories, hashtag plus profile links in bio, and @shop, which are bringing incredible opportunities for e-commerce brands. In order to improve your promotional strategies, it is necessary to increase your following on a consistent basis.

You always require a smart marketing strategy to sell your products on Instagram. Here are some effective tips you can follow to make the most out of Instagram marketing.

  1. Find the Best Fit Instagram Feature for Your Brand

Most people think that Instagram is only for uploading photos. Although, the platform provides a wide range of features and tools that can prove to be very helpful for brand promotion. It is best to try out different features and decide the one that works perfectly for you. For instance, you can stay active on Instagram stories and share your daily insights to increase customer engagement.

2. Use Innovative Approach for Photos and Videos

Users publish thousands of pictures and videos on Instagram daily. As a result, you need to be focused on uploading creative content so that it does not get lost in the crowd. Luckily, the platform offers various features like boomerang, rewind, filters, and much more that can give more life to your content. Being creative with your images and videos is a good way to communicate with your potential customers.

3. Boost User-Generated Content (UGC)

User-generated content helps to increase credibility, user engagement, and conversion rates of a brand. It also defines your products/or brand reliable and user-friendly. Customers are most likely to incline towards UGC than brand-created content nowadays. You can conduct an online contest or encourage users to share their viewpoints to increase your brand loyalty.

4. Look for Appropriate Hashtags

Hashtags are used as keywords on social media channels to reach your target audience. You cannot promote your brand in a better way without using suitable hashtags. For example, a sports enthusiast can possibly post the content using hashtags like #sportslife #sportsphotos #sportslove, and so on. You can add up to 30 hashtags in each post but you need to focus on using relevant hashtags to target the right audience.

Instagram is certainly a visually rich platform to promote your products, services, and brand successfully. By using a few simple tricks, it is easier to make strong connection with your target customers on Instagram via genuine photos, videos, and other visuals.

Hopefully, you’ve learned some great Instagram marketing tips to grow your brand even more. If you’d like to share some more secrets about Instagram marketing, let us know in the comment section below. We’d love to hear from you!

Alekh Verma

Alekh Verma is the Founder and CEO of eSearch Logix Technologies, a leading SEO Company in India based at Noida (Delhi/NCR). A leading Online Marketing expert and strategist, Alekh helps businesses to improve their Online presence by help of Search Engines and other Digital Sources like Paid Advertising and Affiliate Marketing.
Alekh Verma