April 22

Google Mobile-friendly Update is now Rolling Out

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Google has officially confirmed that its Mobile-friendly update is rolling out globally. Google mentioned that they are boosting the rankings of mobile-friendly pages on Google Mobile Search. As a result of which now mobile search users can easily find high quality and mobile user friendly with complete relevancy where users can easily read the text, navigate through website and make actions on websites from mobile without tapping, or zooming, where there is an appropriate space between the tap targets and “pages which avoids unplayable content or horizontal coding”.

This update only affects, mobile search rankings on mobile devices, search results in all languages globally, and it will evaluate the individual pages not the entire website.

Google mentioned in their Official blog, “While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.”

If you would like to check your website is mobile friendly then you can check the individual pages of your website viaMobile-friendly test or can check the status of your full website in Google Webmaster – Mobile Usability Report. If your website/webpages are not mobile friendly then you can see a noticeable drop in organic traffic coming through Google mobile search. But at the same time Google also stated that, there is no need to fear, once your website becomes mobile-friendly, they will automatically re-process (crawl and index) the webpages or you can also do it by yourself by using Fetch as Google followed by Submit to Index, and your webpages will be treated as the mobile-friendly in Google Mobile Search rankings.

About the author

Alekh Verma

A web marketing specialist known for his bold and insightful approach to every web industry trend, Alekh Verma is a proud Founder and CEO of a successful Digital Marketing, Mobile App, and Web Development firm, eSearch Logix Technologies. His practical and inventive ideology has helped to shape the success story of his firm, which has now grown into a thriving, leading digital marketing company based in NCR, India. He brings a global perspective to the industry and has helped multitudes of businesses across the globe from all sectors create an impactful presence in the virtual world.


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