October 13

How Does Google Describe “Quality Content”


Have you ever think about that what quality means is? Well, in this article you will learn about the quality content that is important for marketers. Quality is a subjective concept that varies from person to person, company to company, industry to industry. In online marketing terms quality is also a moving target.

Well, as you all know that positive signs like the collection of time that you spent on a particular page are having increasingly substantial impacts on rankings. That means it’s important than ever to keep the reader engaged.

If you want to create a great website, then the significant point is to build the best possible experience for your audience. For this, you have to provide original and high-quality content to your audience. If users find that your site is useful and unique then for sure, they may come back again or link to your content on their websites. It can help to attract more users to your site over time, which generates a substantial traffic also.

As you begin generating content, make sure your website is:

  1. 1. Create valuable, useful and informative content: Suppose, you are starting a site for a restaurant, in which you can include the location, process hours, contact information, menu and a blog to share upcoming events. If your pages contain useful information, then your content will surely attract many visitors and webmasters to link to your site. Creating a helpful site that clearly describes your topic.
  2. 2. Make it more relevant and readable: According to a study from Search Metrics, word count and readability are the most important ranking factors that are becoming increasingly important to Google. But make sure that your content that created is long enough to give the subject with sufficient detail.

When we talk about readability factor, it’s obvious that if you create content that includes lots of jargon and complex language, your visitors will lose interest and leave your site.

  1. 3. Focus on user experience: If your content is well-structured and you were making it easy to navigate for people, then they are less likely to get fed up and spend more time on your site. More time on the page signals to Google means that your content is relevant, exciting and visitors are enjoying. But nowadays, it is not enough to focus only on desktop user experience but also on mobile as it’s becoming crucial.
  2. 4. Deliver high-quality content: If your site’s content should be unique, accurate and high quality, then people will surely want to read and share. Keep in mind that your content should be created first and foremost so as to give visitors a good user experience, not to rank well in search engines.
  3. 5. Last but not the least; engage with your visitors by cooperating through regular updates, comment boxes, or social media widgets. If you want to bring color and life to your site, then add images of your products, your team, or yourself. But make sure that it will be error-free like the spelling mistake.

About the author

Alekh Verma

A web marketing specialist, known for his bold and insightful approach to every web industry trend, Alekh Verma is a proud Founder and CEO of a successful Mobile App Development, Web Development and Digilat Marketing firm, eSearch Logix Technologies. His effective and inventive ideology has helped to shape the success story of his firm, which has now grown into a successful, leading digital marketing company based in NCR, India. He brings a global perspective to the industry, and has helped multitudes of businesses across the globe from all sectors create an impactful presence in the virtual world.


Quality Content

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