Google Search Console (previously known as Google Webmaster Tools) is a premier web service from Google, that helps it to communicate with webmasters. Through the Search Console, webmasters can check their site’s indexing status, identify different issues and optimize its visibility. And the best part is that using Search Console is absolutely free.
For any webmaster, utilizing the Search Console features has become a highly essential and imperative step in today’s times to optimize the site efficiently. If your site is managed by an SEO company in India, or anywhere else, then you need to ensure that they are using Search Console for site’s optimization process, for desired results.
Search Console Features – ‘Fetch’ & ‘Fetch and Render’
Amongst the various functions that Search Console offers webmasters, two of the most useful are Fetch & Fetch and Render. Although they sound similar, they have significant differences in their functioning, detailed in the table below:
Fetch and Render:
In simple terms, we can define that ‘Fetch’ provides the HTTP response only, while ‘Fetch and Render’ apart from looking for the HTTP response, also renders the page like on a desktop or smartphone platform.
So, in order to optimize your website in the most efficient manner, your web SEO services provider must know the basic difference between these two features in Search Console and utilize them effectively.
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