Search Engine Optimization (SEO) has been around long enough, that it has gone through a myriad of changes over the course its usage. And with Google stamping its authority over the SEO parameters through algorithm updates, time and again, there has been a lot of debate and conclusive stories about what are high value and organic tactics that puts you in the good books of Google, and what are the opposite ones.
To find out which SEO tactics are more impactful, which tactics yield low results, which are spammy, and which are organic, we categorized our study into 4 comparative processes:
The results of the study are illustrated in the above infographic:
Based on the SEO Tactics graphic results, there are 4 distinctive process results:
These SEO tactics include all the procedures, right from website design and development, to on-page and off-page optimization, and digital marketing campaigns. Based on the results, it is safe to assume that SEO strategies which are of high value and falls in the White Hat category, are most suitable to bring quality traffic to a site. From content optimization, page architecture to link building services, and more; one must understand that following right approaches, organic (white hat) and valuable, may take a bit of time to develop authority, but will yield long lasting positive results.
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