July 19

10 Top Social Media Marketing Tools for Increased Brand Awareness


If you act smartly and diligently on your digital marketing strategies, then you would pretty much understand how effective is the social media marketing. It is, certainly, the most powerful communication platform in the current times, bridging the gap between your company and your customers.

It is just a matter of a creative thought-process, innovative strategy and an internet connection to create a buzz on the social media platforms about your company service or product, generating brand awareness, and not to mention, revenue. But while you do so,do you exactly know how you process about, what tools you use, and which methods are the most effective for you? If you are stern on turning your social media endeavors into effective campaigns while saving time, extra effort while leveraging the best of the technology – the following 10 social media tools bring just the right assistance for you:




Similar to Buffer, Hootsuite is another powerful social media tool to schedule, analyze and manage social media campaigns. This tool provides a comprehensive and effective dashboard, and you can also manage multiple accounts simultaneously.




Undoubtedly one of the best apps out there for social media professionals, Buffer is used to create and post scheduled posts on social media channels. It is easy to navigate, simple to use, even for a novice, and powerful enough to micro-manage almost everything about posting social media content.



If you want to cut down your time when managing social media campaigns, then SocialOomph is the tool for you. It has a free version for basic functionality, as well as a paid version for high-end services. Compatible with the major social media channels, like Twitter, Facebook, LinkedIn and more, it can also be integrated with your email account.




This app allows you to seamlessly simplify your social media marketing campaigns across a wide number of channels. It is compatible with almost all major social media channels. You can easily shorten your URL, schedule your posts, and write your post text.




IFTTT (If This Then That), as the name suggests helps you automate your campaign processes efficiently. Share content on major sites, like Facebook, LinkedIN, Twitter, and more through recipes. This tool also lets you perform several other tasks.


Sprout Social


Combine all your information into a single manageable feed with a powerful scheduling dashboard. One of the topmost features of this application is analytics, through which you can monitor all your activities on several social media networks.




This tool is owned by Twitter and is highly effective in managing and monitoring Twitter feeds and multiple accounts in a single location. An easy-to-use interface allows you to set notifications based on keywords, hashtags, links, as well as organize feeds into lists and groups.




As the name suggests, this tool helps you boost your customer base and improve brand visibility through concentrated and organized campaigns on Facebook and Twitter. Along with managing your post scheduling with analysis of ideal time, it helps you to engage with the most active fans and followers directly.




Businesses who leverage the power of Pinterest to improve their brand awareness and increase customer base can optimize their marketing effectively using Tailwind. Previously known as Pinreach, it helps to track conversions through integrating Google Analytics, and monitor the most profitable activities and posts.




This is another Twitter specific tool, which helps in effectively managing all of your Twitter activities in a seamless manner. It provides features for content scheduling. Ad creation, reporting, insights through analytics, targeting and engagement suggestions, and more.

Leveraging the power of social media optimization for your brand awareness should not be limited to account creation and post scheduling. You need to leverage the power of these tools, to get gainful insights, manage the campaigns effectively, whilst saving time, to generate improved brand awareness, customer engagement and revenue.

About the author

Alekh Verma

A web marketing specialist, known for his bold and insightful approach to every web industry trend, Alekh Verma is a proud Founder and CEO of a successful Mobile App Development, Web Development and Digilat Marketing firm, eSearch Logix Technologies. His effective and inventive ideology has helped to shape the success story of his firm, which has now grown into a successful, leading digital marketing company based in NCR, India. He brings a global perspective to the industry, and has helped multitudes of businesses across the globe from all sectors create an impactful presence in the virtual world.


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