There are a number of social media platforms available today with millions of recurring monthly users at your fingertips. The million dollar question: How do you effectively utilize these platforms to create a stream of new clients and revenue for your ecommerce business?
Creating consistent, valuable content is crucial in executing any successful social media campaign. Without updated content, it’s impossible to attract new customers, keep existing customers engaged, and increase brand awareness.
Whether it’s setting aside time for social media management or knowing the right type of content to post, many online business owners find themselves stuck when it comes to planning. Here are 11 social post ideas to expand your social media following.
About the Team
For teams of 10 and smaller, creating a blog post that gives users a look behind the scenes at who will be working for them can build human connections and earn a sense of trust. Snapping a company employee photo for Instagram and introducing team members in the caption can achieve this same result.
Answer Common Questions
The Product of the Week
Each week, highlight a different product from your store with a blog post detailing a short description, features, uses, and pricing. You can even offer a discount to this product such as 10% off with code “SOCIAL10”. This will keep your following coming back every week to check which item is featured and on sale.
Attending events in your community provides an opportunity to connect with local customers, spread awareness to your brand, and showcase your products. First, reshare an existing post from the event’s social media page advertising the function. Once attended, create a blog post summarizing how the event went and be sure to include plenty of pictures.
Yes, you’re a business that should uphold professionalism throughout your brand. However, sometimes all it takes to convert a follower is a funny meme that is relatable to your business. The best way to connect with humans is to appeal to their sense of humor, don’t be conventional 100% of the time.
Not every post you share on social media has to be written from scratch. Conduct research on valuable content created from the industry leaders in your field and give it a retweet. This can help build relationships with similar brands and establish your social media as a place customers can go to find helpful information.
Infographics & Stats
Since humans are visual creatures, infographics are a great way to grab their attention and educate them about industry statistics. Either create your own with a tool like Canva or share an existing one relating to your field.
Ask for Feedback
To get followers interacting within your social media accounts, create a multiple choice question poll and ask users to comment their answer. The poll can ask for feedback on a certain product, insight on what your customers would like to see, and questions related to your industry.
Create a Guide
Show off your expertise in the form of a short guide that you know will provide value to your potential customers. Chances are, these followers will share this guide with friends, family, and other connections that may benefit, promoting your business even more..
Host a Social Contest
Hosting a social contest can generate plenty of customer engagement. Announce the contest to all of your social media channels and set-up rules such as sharing and liking the post, tagging a friend, tweeting with a hashtag, and posting a photo of themselves with a product from your brand. The winner can receive a free product or a gift voucher to your website.
Post a Case Study
Providing your potential customers with proof via recent projects you’ve worked on and achieved positive results for is a great sales tactic. Create and share a blog post detailing the company worked with, products / services offered, and exact results (ex: 50% increase in sales) the company enjoyed from your work.