Today, Instagram has become one of the popular and fastest-growing social media platforms, especially for businesses. But it is not easy to get good returns and success on Instagram in such a competitive market. Over the past years, Instagram has developed several opportunities for e-commerce shopping and advertising.
Well, Instagram is no longer a predicting game. Instagram is now more than just a visual platform to display beautiful images of landscapes and lakes. While these pictures are possibly welcome, users prefer more to connect with people and brands they admire, and even shop. Selling on Instagram is undoubtedly a profitable option.
With the right strategies in place, businesses can definitely increase their sales and see fast results. So let’s take a look at 4 tips to promote your products on Instagram more effectively:
- Attract the Right Audience
At first, you need to build a following of people those who show a great interest in your brand and products. Until and unless you don’t have the genuine audience reach, you may not be able to convert them into real customers.
A good way to increase followers is to use relevant hashtags in your Instagram posts. If you own a local business or restaurant, you can add your location while posting. This can help your ideal customers to reach you when they will look for a specific place.
2. Display Your Products with Appealing Instagram Image Styles
Since Instagram is a visual platform, it is a suitable platform to share photos of your brand and products. It is wise to present your brand’s image and capture your images in such a way that attracts your followers. You can use various image styles such as flat lays, model shots, detail shots, and lifestyle pictures to increase customer engagement.
3. Simplify Your Buying Process
Once you’ve shared interesting pictures on Instagram, turn to focus on making your purchasing process easier for customers. By eliminating barriers to action, you can transform more of your followers into customers. Make sure to add shoppable products tags in order to increase traffic and sales. When users click on a tagged image to view the price, they just need to perform a couple of steps to put the products in their shopping cart.
4. Add Purchase Calls-to-Action in Your Instagram Stories
The trend of Instagram stories makes it a great platform for businesses to interact well with their followers. Place a “Swipe up” or some other CTAs while posting stories to encourage more followers to act. If you plan to use a See More or Swipe up feature, do not go over the board. Don’t let your stories get flooded with “Swipe Up to buy that” and “Hey, buy this feature.” Do not overuse this feature otherwise; you may lose its effectiveness.
There is plenty of opportunities to sell your brand and products on Instagram. In the beginning, develop a following of people that has a sincere interest in your products. For best results, implement the above-mentioned Instagram product selling strategies to increase your reachability and revenue.
Is there any other technique that worked out for your business? Share your views in the comments below.