August 5

7 Amazing and Creative Ways to Scale Your Facebook Ad Campaigns


Combining the strength of Facebook’s advertising is a difficult road to navigate, especially when it’s time to boost your advertising efforts. By just spending more money does not mean you can easily see better results. Facebook algorithms are quite unpredictable and scaling should be done according to certain principles.

Making a decision of increasing your investment in Facebook ads is no longer a minor game. It is important to pitch your potential customers and understand their interest to be successful. You need to increase your budget on winning ads more carefully to reduce future damages. For best results, discover the 7 ways to scale your Facebook advertising campaigns:

  1. Raise Your Facebook Ad Budget in Every 4-7 Days

It is good to increase the budget of your Facebook ad by 10 to 20 percent in every 4-7 days when you’re getting exceptionally good outcomes. When you raise your budget, it will reflect a small change in your ad set and helps to examine your overall performance.

2. Spend More on the Most Profitable Facebook Audience Segments

This technique is all about searching for the most profitable audience segments and spending more on them than the rest. You can use Facebook ads breakdown feature and measure the audience interest easily.

3. Reproduce Winning Ads but Target Different Audience

Horizontal scaling is a common and genuine technique to scale Facebook ad campaigns. Using this strategy, you can easily reproduce the successful ads and target a different group of audience at the same time.

4. Set Your Facebook Ad Spending Intelligently

Ever since Facebook ads introduced, the budget has always been assigned at the ad set level. With CBO, Facebook tries to overcome the problem of users who are not able to allocate their ad spend so they can get good results from the network.

5. Use Facebook Automated Rules to Reduce the Risks

The risk-adjusted clone technique is all about replicating your profitable ad set, raising the budget, and reducing the risk of overspending. However, it is a quick method but cannot work out well every time. For better results, you can switch to Facebook automated rules which are created inside the Ads Manager.

6. Develop Multiple Offers within Single Facebook Campaign

Having more than one convincing offer can help your business to gain better revenue. While this may seem to be a hard task, the reality is that you only need some of the great offers which you can rotate from time to time.

7. Target the Facebook Campaign Audience Again with New Product Offers

Facebook ad funnels can help to improve your conversions while setting up the relevant offers at the right place but they drive more targeted traffic. You can extend your funnel to get better opportunities to explore more about your products and services. You can simplify this by adding a profit increasing offer in the below of your funnel.

If you want to run a successful Facebook Ad Campaign, you surely need to invest more money. It is an ideal decision to use the mixture of these tactics to take your advertising to the next level.

Also, tell us your thoughts on profitable Facebook Ad Campaign in the comments below. We’d love to know about your preferences.

About the author

Alekh Verma

A web marketing specialist, known for his bold and insightful approach to every web industry trend, Alekh Verma is a proud Founder and CEO of a successful Mobile App Development, Web Development and Digilat Marketing firm, eSearch Logix Technologies. His effective and inventive ideology has helped to shape the success story of his firm, which has now grown into a successful, leading digital marketing company based in NCR, India. He brings a global perspective to the industry, and has helped multitudes of businesses across the globe from all sectors create an impactful presence in the virtual world.


Facebook ads, Facebook ads marketing, Facebook ads promotion, Facebook advertisement, Facebook advertising, Facebook algorithms, Facebook Marketing, social media, social media campaigning, social media management, social media marketing, Social Media Optimization, social media services, social media trends

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