October 1

What Do Marketers Need to Know about Sentiment Analysis in Social Media?


Sentiment analysis is a practice of recognizing users’ opinions which are expressed in text and further categorizing them into negative, positive and neutral. Marketers can conduct this process by reading every message, comment or reviews received from the audience. But labelling each of them accordingly can be an extremely time-consuming process.

In order to boost the things up, you can automate the sentiment analysis activities and let the great algorithms do the task for you. Therefore, marketers can evaluate the entire campaigns in a single tap, compare their outcomes, and make necessary changes over time. The strength and power to comprehend online conversations of users’ can give brands a competitive edge over others.

Let’s look at some effective ways that marketers can use for sentiment analysis

  1. Prevent and Handle PR Crisis

Sentiment analysis enables you to track online conversations in real-time. It is an effective tool to identify and clarify the possible PR crisis. If you see a negative sentiment, you can inspect it and can take necessary actions to eliminate it. Words spread faster on social media, especially the negative ones. To address such conversations on priority, you can use social media listening tools to filter the results according to specific sentiments.

2. Use Customer Feedback to Enhance Your Service

Figuring out the likes and dislikes about your brand, products, and services are important for any business. Sentiment analysis allows you to look at what the audience think about your products from the moment they’ve launched. This explains users’ opinions quickly so that you can take valuable actions to improve your service.

3. Track Your Competitors Mentions

Following your competitors’ discussions can help you to improve the areas where you’re lacking. In a case, your rivals’ marketing campaigns is getting more attention than yours, examine it deeply and see what tactics are more efficient. Take inspiration from their insights and use them in your future campaigns. 

4. Identify Influencers

Determining influencers who are talking about your brand and products is the major advantage of sentiment analysis. Some useful tools can help to allocate an influencer score to online conversations and allow you to filter the conversations accordingly. Since Instagram is the most popular platform for Influencers, you can find a potential partner by exploring their comments in the positive mention feed.

Sentiment analysis helps you to gain knowledge about who your potential customers are and how you can engage them more effectively. It informs you what people think about your brand and allows you to make relevant improvements in negative areas.

If you’d like to use sentiment analysis for your business, do let us know. Share your views in the comments below or contact us now. We’d love to assist you!

About the author

Alekh Verma

A web marketing specialist, known for his bold and insightful approach to every web industry trend, Alekh Verma is a proud Founder and CEO of a successful Mobile App Development, Web Development and Digilat Marketing firm, eSearch Logix Technologies. His effective and inventive ideology has helped to shape the success story of his firm, which has now grown into a successful, leading digital marketing company based in NCR, India. He brings a global perspective to the industry, and has helped multitudes of businesses across the globe from all sectors create an impactful presence in the virtual world.


sentiment analysis, social media, social media listening tools, social media marketing, social media services

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