October 17

7 App Store Optimization (ASO) Tips to Boost Your Downloads With Minimal Efforts


App Store Optimization (ASO) is the way to optimize mobile apps to reach the goal of attaining maximum downloads and high-ranking number on top-charted lists over the web. Since there is no shortage of apps available on the Play Store and App Store, convincing users to download a new app is very difficult.

You should even focus on creating a front-runner app to take the right step ahead and increase organic downloads better than your competitors. Let’s look at some App Store Optimization (ASO) tips that can help to increase your downloads and visibility.

  1. Comprehend Your Consumers’ Needs and Behavior

Understanding the needs, demands, interests, and behavior of your customers are one of the important parts of App Store Optimization (ASO). Before launching an app, you should accumulate useful information about your target audience on the basis of language, needs, viewpoint, logical reasoning, advantage, and behavior.

  1. Use a Descriptive Title

It is significant to focus on the keywords and consumers’ first impressions when creating a descriptive title for your app. You can even use some difficult words for your title to stand out in the crowd and improve readability.

  1. Write a Compelling Description

It is crucial to create a comprehensive and readable description for the users who are searching, downloading and using your app. Always remember to update or change the description of your app based on the app store updates. This will help to highlight new features or any updates made on the app to fulfill customers’ needs.

  1. Add High-Quality Screenshots

Although screenshots will not help to enhance rankings in the app store, it works best for the first impression and visuals can help users to remember your application. You can upload 5 screenshots for iOS and up to 8 for an Android one. Always refer to the guidelines of Play Store and App Store to clarify your doubts regarding screenshots.

  1. Select the Relevant App Category

Choosing the right category for your app defines its success and help users to find it easily. It is best to study the market you are entering. Selecting the accurate app category will lead to higher rankings over time.

  1. Localize App Listing

Considering one set language or path to approach a culture will not make the cut when it comes to downloadable apps. So it is important to localize your app listing and adopting the specific brand communication. Both the App Store and Google Play Store give the option of localizing the listing to make your app more discoverable to individuals globally.

  1. Make Your App Free at Launch

Making your app free at launch is a good strategy to attract users’ attention and receive more downloads. This may sound quite easy but it will tremendously increase your chances of getting higher app downloads. If your app is already live on the store as paid, make it free for a couple of days. This will gradually generate curiosity among masses and drive maximum downloads.

No matter how well-organized your application is, if you don’t use the right strategy for promoting it, no one will download it. With so much of competition in the app market, it is important to use innovative promotion tactics to improve your app retention. Hopefully, the above App Store Optimization (ASO) tips will help you to increase your knowledge as well as app downloads.

Don’t forget to share your thoughts on App Store Optimization (ASO) in the comment section below. Stay tuned to know about more app marketing trends and techniques.

About the author

Alekh Verma

A Search Engine Optimization specialist known for his bold and insightful approach to every web industry trend, Alekh Verma is a proud Founder and CEO of a successful Digital Marketing, Mobile App, and Web Development firm, eSearch Logix Technologies. His practical and inventive ideology has helped to shape the success story of his firm, which has now grown into a thriving, leading digital marketing company based in NCR, India. He brings a global perspective to the industry and has helped multitudes of businesses across the globe from all sectors create an impactful presence in the virtual world.


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