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4 SEO Trends You Should Follow to Increase Your Presence in 2020

As competition is increasing at a fast-pace and various websites are being launched, it is wise to make some changes in your SEO strategy to get on the top of search engines. SEO (Search Engine Optimization) is a comprehensive technique to achieve organic traffic, rankings, and qualified leads from the Search Engine Result Pages (SERPs).

Today, many companies are using this tool to maintain a good position in the marketplace and step ahead of their competition. If you’re focusing more on other marketing tactics and ignoring your SEO strategies, you might fall into a trap. A professional SEO company in India follows Google algorithms and helps to level up your marketing game.

You should be familiar with SEO trends to reach your consumers and drive inbound leads in a limited time. So let’s look at some SEO trends for 2020.

1.  Snippet Brings More Clicks

Google snippets provide consumers with concise and additional information about the brand’s product and content that they are looking for. Featured rich snippets can help to advance your Click-through Rates (CTR) so it is necessary to take into consideration. Snippets are shown in the search engine results and deliver the amazing search experience to the users. You can respond to the commonly asked questions in your featured snippets to reach success. Google will decide which snippets are valuable based on your markup and elements included in it.

2. High-Quality Content

It is vital to create meaningful content for your websites and other platforms to take your SEO strategies to the next level. You should provide interesting, relevant and helpful content to users to appear on the first page of search engines. Create content with proper research and follow a logical structure. It should be easy to understand and navigate through. You can also hire SEO company in India to find out the relevant keywords and build a personal relationship with the users.

3. Artificial Intelligence

Artificial Intelligence (AI) is making its position in everyone’s life sooner than expected. Businesses are utilizing artificial intelligence to develop more personalized and innovative experiences for consumers. Google is also using AI to deliver better search engine results to its users based on their interest, behavior and specific needs. Many SEO optimization companies in India and across the globe know the significance of AI and classifying their web pages precisely to gain better visibility.

4. Mobile & Voice Search

The majority of consumers use their mobile devices and search the answers using voice search these days. It is easy to assume that both voice and mobile search is getting stronger. Thus, Google introduced Mobile-First Index which uses the mobile version for ranking and indexing. In simple words, your pages should be organized on a mobile device with quality content otherwise your rankings may drop in both mobile and desktop search results. You can approach an expert SEO company in India to make your site mobile-friendly and optimize the loading speed of your site.

Being one of the best companies for SEO in India, we believe that monitoring the progress of your SEO efforts is very crucial to improve your SEO strategy. SEO is fast changing and you should include all the necessary features in your website to meet search engine needs.

eSearch Logix is a renowned SEO optimization company in India that address your problems and solve it to provide the best experience to your visitors. Speak to us now!

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