Do you have a content that converts? Is your site’s content worth to keep the readers engaged and enticing to take the next step?
You may have a great product, a service structure that you are willing to render going beyond and above, but it all will make no sense if your digital presence isn’t attracting enough, and you fail to target your audience the way you want. Apart from all the factors that contribute to a website’s success, having a strong presence when it comes to engaging content is much needful in today’s times.
Most of the Content Online is Not Much Engaging
It might surprise you but it’s a fact that most of the content present online isn’t that much engaging.
According to a survey by Orbit Media, more than 50% of bloggers don’t post content that keeps readers engaged with their posts.
This might put you in a troubling spot, but you can take a positive aspect out of it – when most of content is not worth engaging, why not rise above them all and create an online presence that attracts and binds users to take action, thus enhancing your conversion success chance.
So, how do you get people to engage with your content? What proper procedure or strategy you should implement when writing your content? Let’s take a look at some of the most important content writing strategies that will work for you:
- Bring Relevancy and Richness
Some marketers who have just started jump the ship and start writing anything vaguely related to the page element or website. They think that writing more and more will bring in high rank and readers. But this isn’t true at all. Being relevant and to the core is of high value, and just when a content topic diverts from its purpose, it shoots away the reader.
- Readers Want Newness and Value
What value you are going to give your readers when what you are presenting is just like several other websites? Why they should be reading you? You have to pitch in your idea in a new and effective way. You should bring creativity in your content presentation, and you must bring a unique proposition that tells your website’s, products or service’s value above others.
- Create Killer Headlines
We reach an article, read the title and heading, and just by that we get a grasp of what that content is about and whether we should be reading that further or not. This fact is enough to put light on the theory that having a killer headline is more important than what the content body part includes.
For writing a headline, follow the 4 C’s:
- Clear – Briefly and clearly explain what the post is
- Compelling – Entice an interest in the reader; generate curiosity
- Concise – A title shouldn’t be too long, which isn’t good read-wise as well as for SEO
- Credibility – You title must fully reflect and be completely relevant to what the post is about.
- Create a Story
Just presenting plain info about you, your business, product or service will look just plain and can’t be put in the interesting content category. It’s a fact that stories tell a lot. Talking about how accidentally you rounded up on the business idea, or how an event or action gave birth to your product, or how inspiring the journey has been till now for you, and in a similar way you will end up creating a lasting impression.
- Don’t Go Overboard
While creating an aura around your story will excite the readers, but it doesn’t mean that you go overboard and fall off the track. You should know that originality is likened by one and all, and you must embrace that about yourself. Be real, be authentic and put facts and statistics forward. Being original is a big aspect when you want your content to not get ignored or written-off like several others. Bring personal experience into the frame, instead of just curated quotes. Talk about real, and researched insights.
Don’t tread the path what everyone else is doing. Create your own identity. Make sure you research well, are always experimenting and bringing inventive ideology in how you present the info to your readers.