November 9

Why Trending Content Topics are Important for Your Content Strategy? 7 Key Tools to Use


Do you look at your content strategy? What steps you take to make your content incite interest and bring in traffic? Well, most people will say that they look to make their content rich and informative. But is your topic something that touches the cord of interest, or does it seem like a regular item that they have come across many a times or if it seems too general and repetitive?

Well, what info you use and how you present your information could be one thing but hat topic you are covering in your content is the first step that could make it trendy and followed. Thereby, your content marketing services have to be executed around covering what is going viral at present, what are trending content topics that will attract more and more visitors and bring in more traffic and hence higher conversion chance.

Not only you need to have content ideas that are unique and specific to what are being talked about and searched at present but following trending content topics means you are going to discover tons of insightful data that will definitely give you resources to string the viewers’ interests. It also helps you to create more effective, deeply relevant and rich information content.

How to Find Trending Content Topics and Ideas?

Now the question comes how you are going to find trending topics that are relevant to your field and industry. It is not just about scrolling through data feeds and finding anything random. It has to be done through a strategic and structured way. This is where potent and result-oriented tools come to a great effect to help in finding the right content ideas. And there are many tools that will help you find answers to your questions, as we have discussed below.

Tools to Find Relevant Trending Content Ideas

  1. Google Trends

With the term, you can deduce what this tool would be used for. This tool scouts the Google Search platform and looks at what people are usually searching for in topics, rating keywords and phrases on a scale of popularity with respect to search volume. As you are not only writing for users but also for search engines, especially Google, you can leverage the potency of this tool to good effect.

Using this tool, you can search for topics based on criteria such as region, timeliness, searches and more.

  1. Quora

There are high chances that you have at least once landed on Quora to look for answers to a question. Thereby, you can make use of this platform to look for questions and what topics people are discussing about and searching answers for. Being an online library that is second to Wikipedia, you are sure to land on hordes of burning topics.

  1. YouTube Trends

YouTube is a complete data universe in its sense. And it is not just limited to entertainment videos and for sharing your creations. With a range of tools that it offers, there is always something for every user. With its trending feed feature, you can explore topics that people are highly interested in at present, all available to look into through sub-categories.

  1. AnswerThePublic

Using this tool is as simple as it gets. Open the tool, put in your keyword in the search bar and then it will throw up all the trending questions related to your search query that people are currently talking about, discussing, and looking. The data visualization feature allows you to have a look at what questions are being searched for in search engines.

  1. BuzzSumo

This content analysis tool comes in a free as well as paid version. And with a time-based search-criterion you can look at topics for the last 24 hours, for a week, for even for the past few months. How this tool searches for trending content ideas? By tracking the social shares pertaining to search terms. You can find topics based on content type, domain, location, category and much more.

  1. AHREFs Content Explorer

When you are serious about your content marketing strategy, you cannot afford to miss this tool. It helps to search for topics based on different criteria like organic traffic, shares, traffic value, location, language and time.

  1. BuzzFeed

Just think about looking at a deep, rich and informative content to read, and there are high chances that you will find your answer on BuzzFeed. With a high volume of quality, deeply informative and updated content on this platform, BuzzFeed also provides you a large selection of topics related to your field and industry to cover in your content marketing strategy.

So, what took from these you are using? Or is there some other tool that you are making use of to look for content creation ideas? And if you or your digital marketing agency isn’t using any tool to find trending content topics, then you are really missing out on a great strategy for your content marketing.

About the author

Alekh Verma

A Search Engine Optimization specialist known for his bold and insightful approach to every web industry trend, Alekh Verma is a proud Founder and CEO of a successful Digital Marketing, Mobile App, and Web Development firm, eSearch Logix Technologies. His practical and inventive ideology has helped to shape the success story of his firm, which has now grown into a thriving, leading digital marketing company based in NCR, India. He brings a global perspective to the industry and has helped multitudes of businesses across the globe from all sectors create an impactful presence in the virtual world.


Content marketing services, content marketing strategy, content strategy

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