Are you continually looking at leveraging the power of social channels for your brand marketing? What social network platforms you are more focused on? What specific strategies you implement to generate user interest?
In today’s times, the power of social media cannot be ignored altogether. With the kind of effect social channels have to drive business growth, create buzz around the brand and bring in organic traffic, it would be really a mistake if you are not making use of these platforms.
Facebook Ads
Facebook is undoubtedly the biggest social network as present. And it does provide you with a great marketing platform if you grasp the idea and understanding of how to make use of Facebook for your brand growth.
Diversity of Facebook Ad Campaign Strategies
Facebook ad campaigns are nothing new, but are continually evolving and provide you with a diverse set of campaign strategies that you can implement. Not one, two, but there are multiple Facebook ad types that you can create and run based on your requirement and objectives. What are these? We discuss below:
Facebook Conversion Ads
You can bring in your potential customers having a presence on Facebook right at the center with conversion-specific ad campaigns. These types of campaigns are created centered on an event (the most important element), with an objective to direct viewers to the landing page, or to influence their buying decisions.
Facebook Offer Ads
As the term suggests, these are ads that contain mentioning of a certain discount offer or a limited-time-deal details or as such, to capture the viewers’ attention. Such offers can be clubbed with your conversion specific ad, or traffic ads, or sales catalog ad, and much more. Ensure that you are including all the important details of the offer deal.
Facebook Catalog Sales Ads
This one is suitable for ecommerce stores. However, when you want to run catalog sales ads, you have to set up a catalog for your products/store right in the ‘Facebook Commerce Manager’ section. This catalog can be updated manually or automatic. Catalog sales ads can be created setting up product sets, including your products’ images and videos as well.
Facebook Carousel Ads
When your ad length exceeds 125 character limit, the further part will be hidden behind a ‘See More’ link. What if such space limitation isn’t working to effectively to deliver your message to the audience? This is where Carousel ads types come to your aid. You can make use of features like adding videos and images to your ad campaign (up to 10 in numbers); thus creating a carousel card which will have heading, description, creative and call-to-action element.
Facebook Dynamic Ads
With your advertising campaigns you want to connect with each and every consumer in the best possible way. However, it is not possible always that your ads seem appealing to almost everyone out there. This is where Facebook Dynamic ads can be leveraged effectively that will optimize each ad specific to individual audience. All this helps to drive in more traffic and improve conversion rate.
Facebook Collection Ads
This one is certainly one ad type that you can’t afford to overlook in the present times. With majority of users now accessing digital data and social networks via mobile devices, you have to have a clear strategy of how you are going to target such users. Collection ad types provide you with a platform to create content that is suitable to mobile device users. The format, structure, and content display, all are created to give optimum exposure of ads, thus driving enhanced traffic and conversions.
Your Facebook marketing services should not be one-size-fits-all approached. Apart from the list mentioned above, there are other ad types that you can make use of, including Facebook video ads, store traffic ads, message ads, and lead ads. Have a clear understanding of what each type provides to the business’ marketing strategy, how you can use them, and then implement a strong strategic campaign movement.
