6 Mobile App Development Mistakes to Avoid For Positive Results

Building a perfect mobile application require in-depth information and determination of developers. With its invention and growing usage, companies battle against each other to build firsthand platforms than others. In such scenarios, it is evident to discover a lot of hidden mistakes taking place.

While some apps work best in terms of features and functionalities, others can be locked in by common mistakes. Nobody makes mistakes intentionally. But some mistakes can easily be avoided if you get familiar with them ahead of time. Before you begin a mobile app development process, you should figure out some mistakes to increase the chances of creating a successful app.

Here are some common mistakes you should avoid in your future projects:-

1. Improper Market Research

Since developing an app is a huge investment, you need to put your best efforts and high concentration to succeed in the competitive marketplace. Careful planning and research are extremely important. You should know what kind of platform your target audience needs and what features to integrate to engage more users. Once developers determine your target audience, it would be easier for them to develop a flawless app.

2. Not Creating MVP

Jumping directly into the final product is one of the common mistakes made by app developers. An MVP (Minimum Viable Product) allows you to test and evaluate the performance of the platform. In the MVP development stages, the app will not be compromised of necessary features. You need to focus on core components to build robust apps.

3. Poor UI/UX Design

Neglecting the user experience and interface of the app is another mistake made by developers. With a plethora of app available on App Store and Play Store, a good UI/UX is the key to attract customers and retain them for long-term. Don’t go overboard with much creativity, instead include easy navigation, search function, home menu and so on to achieve success.

4. Avoid Testing

Testing is an ongoing process which needs to be conducted throughout the development cycle. It is the best solution to find the bugs within the app and resolve it promptly before making it live. You can also take the feedback from others or test your app on multiple devices and browsers to ensure that it works perfectly.

5. Developing for Too Many Platforms

It might be tempting to launch your app on as many platforms as possible. If you’re planning to create Shopify iPhone app development or a native one, creating it on both iOS and Android platforms will increase your budget. Rather than focusing on two apps at the same time, stick to one platform and invest all the hard work into it.

6. Not Paying Attention to Updates

It is a common misconception that the work has ended when the app gets launched. Let’s face it, development and testing never stop. You need to make the necessary improvement regularly to keep it up-to-date. Updates are required to enhance the user experience, eradicate bugs, and remain compatible with the latest technologies and devices.

With the tons of opportunities in the app market, you can beat the competition and accomplish success if you avoid these common mistakes. Being one of the best mobile app development companies, we can help to figure out the bugs within your app and give the smartest solutions that you will love.


6 Mobile App Plugins to Build a Responsive App without Tedious Process

People are turning to their mobile phones for nearly everything ranging from reading to booking tickets, traveling, shopping, and much more. Thus, having a mobile app for your business becomes a necessity to deliver convenience and satisfaction to a wider audience. These days, mobile apps are in trend more than mobile browsers and websites.

So, are you thinking about building a mobile app but don’t know how to code? Well, in that case, mobile app plugins could be the best solution.

It allows users to add features or functionality to the app without going through a challenging process. A number of apps have been developed with the help of plugins and tools. You can also do the same to prosper in the app market.

Here are some of the best mobile app plugins and tools that can assist you to build an impeccable app:-

1. WebView

WebView is an excellent choice when you want to add distinctiveness to your app. This enables users to link content externally without eliminating the native app experience. It is ideal for linking documents, web pages, and everything else for free. It streamlines the process of mobile apps development in India and allows you to give a unique touch to your platform.

2. Cascade Gallery

The Cascade Gallery is the perfect solution to enrich your mobile app design. This allows you to show an image enclosed with five customizable rings. The picture is followed by an all-in-one transition into a customized gallery of responsive images. You can use it for the company’s logo or other sections to integrate images into your mobile app design.

3. Google Slides

When it comes to displaying images and information in an app for free, Google Slides plugin will never disappoint you. It stands out from the crowd because of its versatility and a variety of presentation themes. It comes with a wide range of animations, fonts, and the capability to insert video content in your slides.

4. Large Icon Home Page

It is a great alternative to the Home Page Grid Layout plugin and can also be work as a home folder within your mobile app. But it isn’t free to use but it is pretty affordable to install. Unless and unless you don’t invest a small fraction of costs, you can’t expect positive results in the limited time.

5. Androapp

If you want to convert your content-driven WordPress site into a mobile app, Androapp can be your best companion. This plugin takes your content like newspapers and blogs and turns it into a mobile-friendly layout. It raises the chances of success for Android app development in India with its functionalities like image zooming, saving content offline, deliver unlimited push notifications, custom themes, and much more.

6. Blappsta

This plugin is completely free and easy to use. The best part is that it is compatible with both iOS and Android platforms. It features a unique element of ‘Blappsta Preview’ which allows you to test and preview your experiments before launching it. So you can see how your platform looks like before actually making it live.

eSearchLogix is a top-notch App Store Optimization (ASO) company in India that helps all levels of businesses to bring more traffic, leads and sales with a responsive mobile app.Using any of such plugins will take your mobile app to the path of success in the crowded marketplace.

So, which plugin you should choose to build your mobile app? Are you familiar with other plugins? Reach out to us to discuss your thoughts.


6 Common Amazon Seller Mistakes that You Should Avoid at All Costs

The excitement of running a business on a platform like Amazon and driving higher revenues has encouraged a large number of people to try their luck. Amazon gives leverage to people to leave their tedious jobs and become their own bosses. If you are a new Amazon seller, you need to avoid making some mistakes otherwise you will end up with financial losses.

While the platform recruits thousands of sellers every year to the marketplace, many leave it within a couple of months, often for evitable reasons. It is always better to approach a professional for Amazon account setup to increase your chances of success, especially when you’re a newbie.

Let’s take a look at six common amazon seller mistakes that you should avoid to achieve success:-

1. Lack of Effort in Preparing Product Listing

The product listing plays a significant part when it comes to reaching potential customers. Once the user in on your product page, he/she will make a purchase decision based on the information you provide there. Avoid using low-quality images, irrelevant descriptions, poor features, and a shortage of keyword optimization.

2. Opting for Over-Saturated Niche

New Amazon sellers generally pick the niche without any research and select the products that they assume are viable, often end up getting poor results. This mainly happens when there are many well-established competitors. Go for a unique selling point to avoid this mistake as far as possible.

3. Overly-Priced Shipping Options

Customers tend to change their mind of buying a specific product due to its high shipping charges. Therefore, sellers should calculate the margins while taking shipping costs into consideration. For nominal delivery charges, you can get quotations for many logistics and determine which works best for you.

4. Driving Amazon Shoppers to Your Website

Many sellers often try to include a URL in the seller information or product, which is considered Amazon policy violation. It is a closed network that does not entertain such retargeting and branding practices. It is better to use other selling channels and tactics to boost site traffic rather than trying it on Amazon.

5. Copying the Other Sellers’ Setup

Selling your products can be a challenging task on Amazon, especially for newcomers. Don’t ever try to copy another sellers’ setup, the other party may be violating the Amazon policy and may not have relevant content. For reliable Amazon account management, evaluate the best practices, audit, test, and polish your seller account.

6. Lack of Knowledge on How Amazon Works

Don’t compare Amazon with other sites such as eBay or Google as it works on a completely different structure. Always make sure that your store is capable of managing products and selling on Amazon and your approach is aligned with Amazon guidelines. Keep a track on Amazon spend and earnings every month to obtain the highest ROI in the Amazon marketplace.

As you may have gained a clear understanding by now, there are plenty of mistakes sellers often make on Amazon marketplace. To avoid these seller mistakes, you can use practices of SEO in India driven by fair algorithms to deliver optimum customer service, manageable product listing, and delightful experience to shoppers.


How Artificial Intelligence Will Influence the Future of SEO?

The use of Artificial Intelligence (AI) and machine learning isn’t a new concept entirely, but it is growing rapidly. The latest technologies have evolved many industries and created a buzz all over for the previous few years with a good reason. The new intelligence technology has already proved to be useful in the area of social media, search engine optimization and content marketing.

Search Engine Optimization (SEO) has experienced many changes over the years, starting from simple landing page optimization to creating engaging content that allows targeting users on multiple platforms and devices. While its fundamental strategies such as keyword-consistent content and link building remain the same, SEO also adopted other factors like user experience, social media marketing, and mobile search.

Let’s see how artificial intelligence and machine learning will impact SEO in the coming years and what marketers can do to integrate these technologies to gain a competitive edge.

1. Enhance User Experience

Search engines have turned more instinctive in terms of engagement and linking schemes in recent times. Marketers should focus on improving the users’ experience to become the top preference of Google. The three major user experience signals include organic click-through rate, user engagement duration, and bounce rate.

To appear on the top pages of search engines, you need to make sure your site is easy to navigate and compatible will all devices and browsers. It is good to approach SEO firm in India that can help you to build high-quality backlinks and strong relationships.

2. Emphasis on Content Quality and Relevance

Many intelligence tools have emerged such as RankBrain which is designed to comprehend the context of the website. Marketers can easily choose the best keywords and apply them in their content to drive better traffic and ranking. Thus, business people should start focusing on creating valuable content and relevant keyword to make the most out of their search engine optimization in India and achieve success.

3. Optimized Content for Voice Search

Recently, people have begun using voice search with the help of AI in their mobile phones to find information. This new way of search has become more convenient and thus offering marketers with new approaches to reach their potential customers.

4. Video and Image Intelligence

The video has become an easy way for how-to-do videos and tutorials. Search engines are also becoming better at knowing which video or image is relevant based on the users’ preference and this really evolves the things for visual marketers. In terms of SEO, marketers have to give extra care for description, keyword targeting, video length and content, and so on.

AI is widely used in digital marketing to accumulate data on ad targeting in the present times and is all set to change the picture of SEO in upcoming years. SEO experts have already started using AI to evaluate historical data of customers to predict future trends and expectations.

We are one of the top SEO companies in India that focuses on technological as well as the marketing side to boost all respective business areas. Feel free to contact us to solve any queries and attain affordable SEO packages.


Why PHP is Considered an Ideal Option for Web Development?

Today, creating a website has become more than a necessity for all levels of businesses. Thus, designing and developing an impeccable website holds a crucial place, which is necessary to be taken care of. You might not be a tech-savvy person, but it is good to determine the suitable programming language when developing a website.

PHP is a great open-source programming language which is highly popular among newbies these days and has gained a massive market share in different communities. It was designed to create dynamic pages and applications which can run easily on a web server. Due to its secure, reliable and fast accessibility, a lot of people consider using PHP web development in India across several industries.

Well, every programming language has its own set of advantages and drawbacks. So it is important to investigate various factors to make a smart business decision. Is PHP a good choice for you? We have outlined some points to give you a detailed understanding.

1. Ease of Coding

Creating a code with PHP is easy which allows developers to build the web application in the best possible manner. PHP codes also run faster than ASP because it works on its own memory storage while ASP makes the use of overhead server and component-based architecture.

2. Boost Available Programming Talent

PHP gives an opportunity to select from a number of virtues in terms of modification, website building and lowering down the development costs. It also allows developers to upgrade the site in the future without going through the tedious process. You can simply acquire professional web design services in India to incorporate necessary features in your site and for extra support and maintenance.

3. Standard Library

The library plays a significant part to streamline and speed up the data processing capability. The level of the PHP standard library makes it a more reliable programming language. It provides amazing support for HTTP fetching, URL parsing, database drivers and general expressions.

4. Less Time-Consuming Development

PHP is partly an object-oriented language which makes the code reusability possible. Such components save both time and efforts during the process of development. There are several PHP frameworks, including Laravel, Symfony, Joomla, WordPress, and more which carries their own suite of functionalities, making development in specific areas much secure and faster.

5. Flexible and Versatile

PHP code is highly compatible with various major platforms such as Windows, Linux, macOS, and Unix. It supports all the servers, including Apache, Xitame, Netscape, Microsoft IIS, etc. That’s why it is widely used for developing cross-platform applications.

The development of PHP and its framework has been phenomenal in the previous years and it is still enjoying huge popularity in almost all industries. The major merits of PHP include scalability, versatility, simplicity, cost-efficiency and user-friendliness.

At eSearch Logix, we can help you with web and mobile application development in India and other parts across the globe. From a simple website to complex CRM solutions, we can comprehensively manage all sorts of projects while keeping the specific needs and goals of our clients in mind.

Feel free to contact us to clear any queries and discuss your project ideas with our experts.