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6 Best Live Streaming Platforms that Effectively Connects You with Target Audience

The live streaming video has become the most innovative addition to social media which needs no formal introduction. There could be no better way than live broadcast to nurture your business or show your personality and connect with your audience, from anywhere, anytime.

According to the survey of the Interactive Advertising Bureau, 47 percent of live streaming video viewers worldwide are inclining more towards live video compared with a year ago. In the COVID-19 pandemic, it has become a norm and intellectual medium for professional trainers, social media influencers, brands, event organizers, and artists to build a deeper connection with their audience and earn in the safety of their homes.

99firms statistics reveal that video streaming is expected to enjoy 82 percent of all the internet traffic in 2020 and consumers are 39 percent more likely to share video content. This means the popularity of video streaming isn’t going to fall anytime soon and marketers should adopt this new reality to stand out from the crowd.

Whether you wish to tune in to live streaming or want to reach your potential customers and beat your competitors, we have rounded up top six live streaming platforms and further evaluate them on platform compatibility, features, and usability.

Source: 99firms

Whether you wish to tune in to live streaming or want to reach your potential customers and beat your competitors, we have rounded up top six live streaming platforms and further evaluate them on platform compatibility, features, and usability.

Let’s get into it!

1.   Periscope

Twitters’ Periscope promises super easy and intuitive UX that adds extra convenience even for beginners, available for free for both iOS and Android users. It gives a list of trending and featured streamers which are a convenient way to locate popular streams to follow and explore by their names, place, or specific tags like music, sports, etc.

Pros: 

  • It has an integration with Twitter.
  • Gives detailed statistics of live viewers, watching time, etc.
  • It has a private messaging platform.

Cons:

  • Live 360-degrees videos are accessible for selective partners.
  • Consumes 20% of the battery life in 10-15 minutes’ live video.
  • Customer support could be enhanced.

Twitters’ Periscope promises super easy and intuitive UX that adds extra convenience even for beginners, available for free for both iOS and Android users.

2.   Facebook Live

Facebook is the world’s most popular social media platform with millions of active users. Facebook Live is integrated into the application itself that allows Facebook users to go live, broadcast the video, and interact with the followers in real-time.

Pros:

  • Free to use for both Android and iOS users.
  • Access to live video for all users.

Cons:

  • There are certain data security issues.
  • It takes too much storage space.

 

3.   Twitch

Twitch is one of the best live streaming apps for gaming. It streams video games, allows you to interact with the viewers and other streamers anytime. Users can watch live stream gaming videos, IRL broadcasts, and Esports.

Pros:

  • Allows users to advertise and earn.
  • Real-time interaction opportunities with gamers.
  • Interactive live shows.

Cons:

  • Need to log in every time you use with an OTP.
  • Loading issues at times.

Instagram has launched the Live Stories feature back in 2016. After a global roll-out, it has become a default feature in the app.

4.   Instagram Live

Instagram has launched the Live Stories feature back in 2016. After a global roll-out, it has become a default feature in the app. To broadcast a video, users can simply swipe over to the right and tap on the ‘live’ option. It is a popular app for capturing and sharing precious moments across the world in a hassle-free way.

Pros:

  • All users can make a live video anytime.
  • The videos are very interactive.
  • Includes various filters and creative tools.

Cons:

  • The video pauses when you receive any call.

 

5.   YouTube Live

It’s no secret that YouTube is the world’s largest video streaming platform. It has become a powerful network for social media users to monetize via advertisements. When artists become popular and have at least 10,000 subscribers or more, they can use YouTube live and broadcast to present their content in front of the audience in real-time.

Pros:

  • It is free for both Android and iOS users.
  • A good medium for monetization.
  • Maximize users reach and let them collaborate with big brands.

Cons:

  • Only beneficial for users who cross 10K subscribers.
  • Users won’t monetize unless they become popular enough.

 

6.   Livestream

Livestream is certainly a popular name in the sphere of live video broadcasting, available for both iOS and Android operating systems. There is a Popular Area where you can find trending live broadcasts and streams on different categories like sports, entertainment, music, etc.

Pros:

  • It includes advanced tools like white-labeling and multi-bitrate streaming.
  • It can be integrated with other social media platforms.

Cons:

  • Using advanced features could be an expensive affair.
  • The navigation voice skips directions sometimes due to bugs.

Conclusion:

With the power of video content and live streaming, marketers can reach a viable road to success. These mobile apps are not used as a source of entertainment but will emerge as a future of marketing. Consumers would rather watch a video or real-time content than read through texts, so new players will have a better chance to create a live streaming video or even a service app to drive revenue.

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6 Reasons Why Shopify is Amazing for Ecommerce Website Platform

The growth of eCommerce has replaced the structures and marketing strategies of physical brick stores. Having an impressive web store is a huge necessity these days to reach the target audience across the world. An online platform can even make or break your business. Therefore, choosing the right platform is necessary to nourish in the market place.

In order to build an out-of-the-box website, you can consider Shopify which has gained great popularity in the eCommerce ecosystem.  Shopify provides an effective solution to organize your products, customize your storefront, build easy payment gateways, give quick response to customers and much more. It is one of the successful platforms and is suitable for all sizes of businesses. You can easily use Shopify to display a variety of products and sell them to a larger audience.

This eCommerce builder provides various themes, templates, and tools to create a user-friendly website. There are countless reasons to prefer Shopify over other eCommerce builders.

SHOPIFY IOS/ANDROID MOBILE APP DEVELOPMENT SERVICES

Let’s discuss some of the reasons for using Shopify for eCommerce website development.

1. Theme Design Options

The appearance and design is a crucial thing to focus on to improve the user experience. Shopify can help users to easily customize and improve the overall look of the website through a wide range of themes. Users can simply go for a minimalist style, large inventories, grid-style layout, big and beautiful imagery according to their preferences.

2. Multiple Apps

Users can choose from a number of free and paid apps from the Shopify app store. These app stores allow developers to develop interactive websites without complex coding process. You can use apps to streamline shipping, inventory management, bookkeeping, and social media integration. Additionally, businesses can use sales apps to drive more traffic and results in less time.

3. A Variety of Sales Options

Shopify allows businesses to create web stores without availing any other hosting services. It helps owners to increase their revenue by selling their products on several sales mediums such as social networking, web store, in-person, and networking channels.

4. Mobile Optimisation

Majority of customers uses eCommerce website on their mobile phones these days. Thus, the eCommerce website needs to provide a rich experience on a number of devices and platforms to increase conversions. Shopify enables eCommerce app developers to encourage the site for mobile devices with responsive themes.

5. Various Payment Gateways

Shopify supports over 70 international payment gateways. Therefore, businesses can integrate a reliable payment gateway into their eCommerce platform. You can use Shopify Payment to avoid paying transaction fees to the third-party.

6. Secure and Trusted Hosting Solution

Nowadays, many customers beware of using websites that have privacy and security issues. Shopify is developed as a hosted eCommerce solution. It enables you to customize the whole web hosting process. This eCommerce builder comes with advanced features to boost your website speed while keeping all the data secure.

Well, Shopify is one of the widely used eCommerce builders because of its advanced features for both users and business holders. It’s time to take advantage of Shopify to grow your business even more. At eSearch Logix, we can help you to set up a Shopify web store that fit your specific needs and delivers unique customer experience. So get in touch with us now!

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How to Make a Mobile App Requirements Document that Avoids Ambiguity?

Visualize yourself in a scenario where you want to develop an application but you don’t have a conceptual knowledge and programming skills. Non-tech savvy often consults a developer to take the guidance on the project idea and build a powerful application. But if you’re new to app development, you won’t determine what you exactly want.

Do you know why?

Because you didn’t attain an adequate amount of information when conveying the project idea.

To avoid such situations, you need to shape your idea into an ideal format that describes your purpose of building the app or product, features you’ll need, branding and design guidelines, and all the business requirements before the actual mobile app development begin. Waste of time and energy can be avoided with concise, clear, and precise documentation of the app idea.

No matter whether you want to create a basic app or a comprehensive one, the Product Requirements Document (PRD) is a crucial part to communicate all aspects related to the app idea. In this post, we will guide you through common approaches to write requirements documents so that you and the developers are on the same boat when building an application.

Product Requirements Document (PRD) is a crucial part to communicate all aspects related to the app idea

Let’s get started!

1.   The User Story or Text Narrative

The user story is a primary step of the mobile application development process, often designed to narrate what the app will offer to intended users and narrow down the target audience for the app. This text narrative is a collaborative task that involves developers, business managers, and end-user. The professionals create a particular list of features for the app, ensuring to leave no gap for ambiguity.

2.   The Project Scope

The project scope abstracts certain and technical requirements from the user story to give a comprehensive shape to the aim of the app. It also extracts all the crucial elements to be involved in the app. It basically comprised of the apps’ business model, as to whether the app or product is for customers, for monetization, workforce, and so on. For example, a customer-centric app may need more assets such as videos and images to capture everyone’s attention.

The scope also involves constraints applying to the project such as budget, time, resource availability, risk tolerance, and more. Having clarity on such limitations allows you to stay on the board and replace them with the best practices.

3.   Technical Specifications

Outlining the technical specifications of the project in PRD is important to figure out the overall budget of the app, and the amount of time and effort needed. A comprehensive list of technical specifications lists the platform on which the app operates and the versions of the operating system supported by the app. You can opt for Android or iOS app development process, or a cross-platform app.

The list may include account, profile, and platform credentials such as Apple, Google, or other accounts. Having such detailed information upfront means you don’t need to go back and accumulate data again later on during the process and the app will be launched when ready, without wasting any time on the account.

4.   Sketches and Wireframes

Wireframe sketching plays a significant role in UX designing. Depending on your user preferences, the UX designers utilize a wireframe to define the pyramid of components on the screen and other functions. A wireframe is a visual element of your future app, or you can say, the ultimate guide to the entire construction process. Expert designers mainly transform user stories into wireframes that gives a detailed description of features, and how those features would look on the app screen.

5.   Create Technical Assets Required for the App

While the app store details might vary, some of the technical assets information should be included such as supported sizes of icons, sizes of splash screens, accurate sizes for screenshots, app keywords and descriptions in requisite languages, and a specific list of supported devices and OS versions. You could wait and incorporate such assets into the app at a later stage, or in the end.

The list may include account, profile, and platform credentials such as Apple, Google, or other accounts. Having such detailed information upfront means you don’t need to go back and accumulate data again later on during the process and the app will be launched when ready, without wasting any time on the account.

6.   Putting Everything Together in the App Requirements Document

The app requirements document describes how the solution determines the precise needs of the company or end-users for whom the app is developed. In this stage, all the elements are combined together and turn into a base reference document for the development team.

It leads from user story to scope outline, page design, technical specifications, and list of assets linked with the app. It should be easy to read with clear language, precise and detailed so that you won’t end up with mess and uncertainties.

Conclusion:

No matter whether you’re going to engage in large projects or small-sized, a certain level of documentation work is highly imperative to avoid misunderstanding, miscommunication, and ambiguity of the app idea. The product requirements documents allow the development team to understand and turn the project idea into reality by having all the assumptions, schedules, and limitations in place.

Don’t go into too much detail, just focus on creating a document as a reference point and certain guidelines to construct a full-fledged solution. Remember to verify the document otherwise, it will backfire you, more often.

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How You Should Conduct a Content Audit to Gain More Search Traffic?

Is your content all messed up? Think of all the good (or bad) content you published, the problem is such pieces often get buried deep inside, is rarely revised and reused.

According to the SEMrush survey, 51% of marketers reports that updating or repurposing existing content is one of the most powerful content marketing tactics. This means you need to do repetitive checks to provide readers with fresh, updated, and engaging content all the way to the bottom.

According to the SEMrush survey, 51% of marketers reports that updating or repurposing existing content is one of the most powerful content marketing tactics.

But how do you identify content that needs improvement? Well, you can do so with the help of aContent Audit. It can help you to evaluate your existing content on your website and navigate the content that has to be deleted, redirected, or improved. Either your content isn’t driving good results, or they are missing on certain trendy topics and keywords altogether. This could be the best solution to find your strengths as well as weaknesses and shape a future content strategy.

Let’s dive into what content audit exactly is, why does it matter, and how to conduct one to keep your content up to date, error-free, and valuable.

What is Content Audit?

What is Content Audit?

A content audit is a process of systematically evaluating and optimizing all the content on your website, with the aim of gathering information about how each individual piece has been performing and fits into customer experiences and further makes the right strategic choice to boost the sales funnel.

This will help you to find out which pages are bringing superior outcomes, which pages needs improvement, and which pages should be pruned or consolidated with others. In simple words, it can help you to identify the areas of your customer journey that require more attention and refinement.

Why Content Audit is Necessary?

When it comes to accomplishing your content marketing goals, the primary impulse might be to create good content to maximize your results. Valuable content gives marketers a much-needed level of perspective and considerable attention. It gives a real-time update on what’s working and what’s not.

A content audit should be performed for two main reasons, that include:

  1. Search Engine Optimization (SEO):It gives an opportunity to optimize your current content, highlight weak areas of the site’s search engine presence, and present new ways that seem more relevant to the business.
  2. Evaluate Existing Content Advertising Efforts:This can help to expose channels that aren’t contributing well to the growth and highlight high-performing mediums. You can analyze how content is contributing to newsletters sign-ups, social shares, and page visits.

If your business has both of these elements to perform, a content audit will serve valuable insights about your content base, strengthen your SEO strategy, and overall business bottom line.

How to Conduct a Content Audit?

Why Content Audit is Necessary?

1. Define Your Goals

In the beginning, first, think about what you want to achieve. When you have your goals in place, you will have a better knowledge of what you should do next to bring effective results. Eventually, an audit will help to identify genuine content for the audience, including data on SEO and conversation rates. Thus, one goal should be to determine which pages are SEO-optimized. Alternatively, you can figure out the most interesting content as per the number of visitors, page views, etc. to improve your overall strategy.

2. Gather and Categorize Your Content

Have you thought of which content you’re going to audit yet? The common content forms include product descriptions, blog posts, titles, publications, and multimedia. So decide this and accumulate all of them for further process. If you have a small website, you can manually put them in a spreadsheet or instead, use online tools like Screaming Frog and SEMrush.

3. Evaluate Your Data

Now, it’s time to take your collected data more seriously. This step will give you a clear understanding of the exact state of your content. When assessing your data, here are a few things you should keep in mind:

  • Missing Content– What your audience finds interesting but you haven’t covered it?
  • Underperforming Content– Which content aren’t bringing good results you desire for?
  • Obsolete Content– If you have old pieces of content, can it be updated or reworked to reach a wider audience?
  • High-Performing Keywords and Content– Which content and keywords are performing extremely well altogether?

Based on these analyses, organize them properly in a spreadsheet. The best way to attain a clear understanding is to highlight which category works best and which isn’t.

4. Finalize and Clean Up Your Audit

You might have understood by now what you should focus on based on your evaluation. So it’s time to decide the posts that need to be deleted, updated, rewritten, or restructured. To organize these action elements, make a separate column of them in a spreadsheet with a specific URL to plan your priority timeline.

Now that you have gathered ample knowledge about how to evaluate your content, how to run an audit, where to include important elements, and so on, you’re all set to fully incorporate them into your content marketing plan to drive more effective results.

So what are you waiting for? Give it a shot and focus on it to improve your next marketing campaign.

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How Google’s Knowledge Graph Gives the Best Chance of Winning Brand Visibility?

Google is primarily established to assemble data about everything possible from people to animals, movies, events, history, and what not with the help of authoritative sites like Wikipedia. The goal is to develop a warehouse of knowledge that people can access easily, no matter what platform the searcher uses and wherever they may be.

Google’s goal is to provide users with more immediate information about what they’re looking for, and there is nothing new, this has been a core objective right from the beginning. Toward that end, Google’s Knowledge Graph is created which helps searchers to find any information on the Search Engine Result Pages (SERPs) easily and quickly.

Here’s an example:

Google’s Knowledge Graph

We’ve entered a query ‘when was the wife of Lincoln born?’ in the search results and discover a pool of information on her date of birth, place of birth, picture, and so on. Although we didn’t mention Mary Todd Lincoln’s name, the Google algorithms understood on its own that Lincoln refers to Abe Lincoln and his wife Mary Todd. Isn’t it great?

With this example, you might have experienced the power of its Knowledge Graph, but it is worth nothing if you aren’t aware of how you can leverage and influence this knowledge database. But first, let’s take a look at what Google’s Knowledge Graph exactly is and how does it work.

What is Google’s Knowledge Graph?

The Knowledge Graph is a mechanism that allows algorithms to understand the connection between different places, people, buildings, movies, celestial objects, works of art, and other things – and gives information that’s most relevant and accurate to the searchers’ query.

To make your learning process simpler, just go to Google and search for ‘famous Hollywood actors’ into the search box. You will see a picture carousel that displays at the top.

What is Google’s Knowledge Graph?

The Knowledge Graph is considered good news for both users and Search Engine Optimization (SEO) experts. On one hand, users can attain relevant search results while SEOs can drive qualified traffic to their website.

Let’s take a look at some ways how the Knowledge Graph dominates the search:

1.   Google Focuses on Search Intent

We all need to admit that people aren’t likely to search in the same way. And that’s where the Knowledge Graph comes into play, it goes beyond keyword matching to deliver the most relevant search results to the users.

Let’s take a simple query “a wizard that discovered twelve uses of dragon’s blood.”

Google Focuses on Search Intent

Even though we didn’t mention Harry Potter or Dumbledore character, Google still knows what we’re looking for and deliver the relevant results.

2.   Making Sense in Voice Searches

According to Think with Google, the Google Assistant is now built into more than 1 billion devices (Google Home Data, 2019) which means Google is intended to make more sense of voice searches than ever before. Just take a moment and type a voice query, and get the results.

Here we’ve entered a voice query, ‘who played Hermione in Harry Potter?’

Making Sense in Voice Searches

As Hermione and Harry Potter are well-connected entities, it is convenient for Google to pull out everything we’re looking for.

3.   More Brand Visibility and Credibility

The Knowledge Graph data in SERP add more power to features like Knowledge Panels and Knowledge Cards. As we have mentioned renowned company ‘Microsoft,’ you could also find your brand’s logo and other data buzzing in the SERP. This can help you to gain better authority, rankings, and trust among searchers.

More Brand Visibility and Credibility

By now, you might have understood the certain benefits of the Knowledge Graph. So you shouldn’t miss any opportunity to get into it and improve your SEO performance. Here are a few things to do:

4.   Use Schema Markup on Your Homepage

Though schema markup is invisible to users, it could be a convenient way to let the Knowledge Graph access data about your business. Enter all the requisite information like a person, organization, etc. to stand a better chance of visibility in SERPs.

5.   Get Your Business Listed at Wikipedia

You may have experienced by now that Google usually borrows the company’s description from Wikipedia and Wikidata.org. So it goes without saying, make an entry on these convincing sites to build authority.

6.   Verify Your Social Media Accounts

Even when Google couldn’t find your official website, you may still have a chance to appear on the results if your social media accounts are well identified and verified. Thus, you should keep the information up to date on platforms like Facebook, LinkedIn, Twitter, etc. to step ahead.

7.   Be Active and Consistent

The way you provide information to Google through your blog posts, videos, infographics, etc. you will definitely see superior results. If you can’t publish content at least once a week or don’t have adequate time to track your performance, acquiring SEO services could be a viable option. Your goal should be to balance the social, SEO, and content in order to make the best out of the Knowledge Graph.

Conclusion:

Google’s Knowledge Graph cards have been capturing searchers’ attention through local 3-packs, featured snippets, carousels, rich snippets, AdWords ads, videos, and more. While you can’t agree more on Google has done a wonderful job at predicting what we want to see, it does add a challenging factor for all levels of enterprises. The best way to appear on the top in the SERPs is to focus on users’ needs and create an exceptional experience for them.