How Online Reputation Management (ORM) Can Help to Earn Customers’ Loyalty?

For businesses and enterprises, having a web presence and managing an online reputation is extremely important. Sustaining in the market place is nearly impossible without the support of consumers. The only way to win the hearts of the audience is to build a quality brand reputation and earn customer loyalty.It is good to provide your consumers with a valid reason that makes them come back and stick with your company for the long-term. Customers always look to explore memorable experiences, quality products or services, and genuine insightful assistance. Giving importance to the people who can transform your dreams into a reality will definitely increase your company’s success and reputation.Many of the business holders don’t have a clear idea of how to make their brand outstand over the internet in the competitive market. Fortunately, Online Reputation Management (ORM) is a key to retain loyal and satisfied customers.

What is Online Reputation Management?

Online Reputation Management (ORM) is the act of constantly monitoring, managing, and engaging public perception of a company with an objective of proactively shaping brand sentiment. Besides reputation monitoring, this campaign also involves determining irrelevant content associated with your company and take measures to avoid dealing with similar content in the future.

Nowadays, customers are more likely to see how brands handle criticism and bold statements. In such cases, being rude or encouraging spammers could be the biggest mistake. Moreover, avoiding your customers or lying to them isn’t a great idea either. Luckily, a reliable ORM company can help you to run a well-executed ORM campaign by implementing advanced SEO-friendly principles, monitoring an online presence, and dealing with reviews.

How to Make Your Brand Trustworthy With Online Reputation Management?

  1. Include Relevant and Fresh Content in Your Company’s Blog: Always keep your clients updated with the latest news and trends of your company. Share all the insightful industry-related stories, tutorials, and interviews with your reader to represent expertise in your niche.
  2. Request for Feedback: Ask your clients or customers to leave a review about your brand after when they experienced your products or services. Positive feedback from a renowned enterprise or a popular person will expand your web presence to the next level.
  3. Stay Active on Social Media: Social media channels like Facebook, Twitter, Instagram, etc. have become amazing platforms from where most people like to start their business research. Hence, make a corporate account on social media and narrate your brand journey in the most effective manner.

Maintaining a positive brand image isn’t harder when you remain transparent and committed to your audience. It is better to form a direct communication process and respond to all the negative feedback with dignity.

At eSearch Logix, we offer impeccable ORM services that can help you tackle the online activities wisely and protect your brand against any damage. We impose powerful ORM strategies that help to maintain strong relationships with your customers and broaden your online presence.

If you want to improve your brand image with the right mix of monitoring and ORM techniques, feel free to get in touch with us.


How to Develop Real Estate Mobile Application Like Zillow?

Today, the real estate domain has occupied a significant place over the web. Many of the buyers and landlords are using mobile apps to sell, purchase or rent a property in the easiest way possible. The best way to promote your real estate business is to switch your ordinary website into a robust real estate mobile application. Real estate business involves renting, buying or selling a property which is quite a challenging task. Due to the massive increase in competition in the real estate sector, creating robust mobile app for real estate and making a solid marketing strategy is very important. Additionally, you should be familiar with all ins and outs of real estate mobile application development.

Let’s dive into some real estate tech trends, real estate application features, and other useful tips to gain a crystal clear understanding:

Real Estate App Tech Trends

1. Virtual Reality

In the digital era, distance and time is no longer an obstacle with virtual or 3D technology. It helps buyers to obtain the real feeling of how the home looks like without visiting there physically. Virtual Reality (VR) allows you to boost the buying process and save the time of both sellers as well as buyers.

2. Accumulating Data

Collecting information about your consumers can help you to directly reach the people who are planning to buy or sell a property in the near future. For instance, you can fetch the data from Facebook Ads and target the potential customers by categories like “for sale” and “likely to move.”

3. Home Technology

A professional real estate agent should remain up-to-date with modern home technology. Agents should be aware of price points, innovative home updates, best local vendors, and other latest technology trends.

Real Estate Mobile App Features

Real estate generally attends two major kinds of users’ i.e. real estate agents and buyers. At first, let’s look at the features that are important for agents.

1. Loginization

It is better to combine all the possible sign-in mechanisms to create the best real estate app. There can be three possible login ways for users that include:

  • Email authorization
  • Phone number authorization & verification
  • Authorization through social media platforms

2. Create a free agent account, add the working experience and advertise it.

3. Look for interested buyers in your area using the filtered lead generation system.

Now it’s time to proceed with the features for real estate buyers.

1. Create an advanced property search to make data structure easier and informative for the users.

2. Add a map right next to the property listings so that users can explore the homes in a certain area conveniently.

3. Add detailed property information like interior/exterior features, parking space, home value, and more.

4. Give an option to users of finding a preferable agent.

With the emergence of the real estate industry, creating a real estate application that allows people to purchase, sell and rent a new home in a well-structured manner is very crucial. The only way to stay ahead of your competition is to implement useful features during mobile app development and focus on the right strategies.

If you have any questions regarding the real estate mobile app development process and its cost, please drop a comment below.


Effective Steps You Should Take to Enhance Mobile App Security

Today, a number of mobile applications are frequently developing to complete our daily tasks more efficiently such as tracking a parcel, ordering food, managing the shopping list, and so on. However, data breaches and security threats are rapidly growing nowadays so it becomes a high priority to improve your mobile app’s security. Apps may contain personal data of users and company that is required to be stored securely. Common problems associated with app security involve improper management of sessions, unintended data leakage, broken cryptography, and bad authorization. Furthermore, app security is something that you need to keep in mind right from the initial stage of app development. The good news is that app developers can take a few steps to resolve app security issues. Have a look at them below:-

Step 1: Be Careful With APIs

An API (Application Programming Interface) is an important aspect of backend development which allows apps to interact with each other. Since they are outward-facing, they can turn out to be security stress. To make your APIs secure, you can use authorized APIs in the app code and API permission key to monitor and make necessary changes.

Step 2: Protect Network Connections

All servers that have mobile app access should follow some security measures to prevent sensitive data. You can add more security through encrypted connections or Virtual Private Networks (VPN). You pay attention to protect the data in the right manner because leakage through network connections is quite common.

Step 3: Reduce Storage of Sensitive Data

Talking about data storage, it needs to be stored to the complete minimum in order to avoid future security risks. If it’s possible, never store users’ personal data within servers or a device. If you still need to store data, it is advisable to use the encrypted data containers and let them be automatically deleted after a period of time.

Step 4: Use High-Level Authentication

Most of the security breaches occur due to poor authentication. That’s why you should encourage your users to use strong passwords and be careful with them. Two-factor authentication is a good way to enhance your app security. The latest security biometrics such as retina scans, face scans, and fingerprints are the most secure ones.

Step 5: Encrypt All Data

All information that is exchanged over a mobile app is necessary to be encrypted as well. Encryption means even if the data is stolen by hackers, it is useless or meaningless for them unless they have a key. Enterprises should encrypt their users’ personal data to enhance their mobile app security.

Step 6: Testing

Do not skip the testing part at all even if it can make your app development process a bit slower. Testing before launching an app and test it at some point to maintain the functionality as well as the security of your mobile application. It is required to be review and test an app code regularly so problems can be recognized.

Developers must be familiar with cybersecurity threats and data breaches while creating iOS or Android mobile applications. By using the above-listed steps, you would be able to protect both apps and data within. All factors which might harm app security must be taken into consideration before launching the app in the market.

If you want to know security tools and strategies for your mobile app security, get in touch with us. We’d love to provide you with optimum support.


How the Internet of Things (IoT) Is Transforming the Tourism Industry?

The travel and tourism industry is wrapped up with technical innovation, introduced by the Internet of Things (IoT) in recent times. This cutting-edge technology is paving way for a customer-centric and cost-effective industry. More and more companies are embracing IoT solutions to deliver an exceptional experience to their users.

There have been circumstances when people neglect to visit far away destinations due to travel inconvenience. People used to avoid visiting different locations because of the plight of booking flights, locate places to stay, and bad experiences with travel agents. However, the Internet of Things (IoT) is tremendously changing the way people used to travel.

The travel industry is empowering IoT in several spheres to increase customer satisfaction. Integrating smart wearables, Wi-Fi connectivity, and voice technology support to the connected devices are bringing the travel industry in a better place. Let’s find out how IoT can solve a lot of your travelling plans.

1. Personalized Control

IoT technology has brought a greater degree of personalization within flights and hotels in the travel industry. This allows consumers to have more control over appliances and services through smart centralized devices. People can use IoT technology to set a temperature, lighting system, air conditioning, and much more.

2. Seamless Travel

In airports, IoT technology is used to send information on passengers’ smartphones, alert them for their luggage, and locate it easily. Similarly, IoT devices have made the check-in process at hotels seamless than ever before. It is used to send electronic key cards to guests’, automatically reserve their tables, and more.

3. Location Information

Travel companies can use IoT gadgets to send information about a specific location to customers and to accumulate valuable data as well. By integrating smartphone abilities with beacon technology or other sensors, travel companies can send relevant messages to the tourists according to their locations.

4. Transportation

Transportation is one of the major concerns when you’re travelling far away and want to see tourist attractions. Connected devices can help you to find nearby bus stands, routes, taxi services, shopping areas, and events. With the adoption of IoT technology in smart cities, robotics, Artificial Intelligence (AI) is working altogether to deliver a more optimized and less stressful environment to the tourists.

5. Find the Perfect Match

Gone are the days when people need to visit travel agents and flight operators to gather information about flight bookings and everything else. With the world going online, right from picking out a destination to booking flights and resorts can be done easily without any hassle. All thanks to data accumulated through IoT devices in terms of budget, interests, previous trips, etc. This can be useful for travel agents to provide relevant hotel suggestions, flight convenience and more to their consumers.

The Internet of Things (IoT) is considered as a game-changing technology for the travel industry. Connected devices are adding convenience within the operations of the travel industry that allows companies to deliver superior customer experience. Since digital technology is constantly evolving, you need to be updated with the latest trends to stand out well in your respective industry.

If you want to incorporate IoT technology into your business, talk to us. We’d love to assist you anytime!


Why Consider Swift For Building Something Specific For Apple Products?

Swift is an intuitive programming language backed by Apple for creating powerful apps for Mac, iOS, Apple TV, and Apple Watch. It is highly focused on delivering maximum liberty and innovation to developers than ever before. Swift is an open-source and quite easy to use so that business holders with a creative idea can create something amazing for the users.

Swift is a fast and productive language that offers real-time feedback and can be smoothly integrated into existing Objective-C code. With its incredible incorporation support, developers are able to enjoy more reliable coding, save their time, and create even better app experiences. If you are one of those business holders who are following the iOS app development path, Swift is certainly the right programming language for you. Let’s look at the pros of Swift in detail to gain a better understanding.

Why Use Swift for iOS Native Development?

1. Speedy Development Process

Since Swift is a clean and expressive programming language along with easy syntax and grammar, it is simpler to read and write. It is quite concise so it demands less coding to do similar tasks. Automatic Reference Counting (ARC) tracks all the work and handles the app’s memory usage so that developers do not require investing more time by doing it manually.

2. Easy to Scale the Product

With Swift, you can acquire a future-proof platform that can be extended with additional features as needed. Therefore, it is generally simpler to scale and give you higher returns for long-term investments.

3. Enhanced Safety and Performance

Swift is highly focused on improving the safety, speed, and performance of the platform to a greater extent. Its robust typing system and defects managing can help to prevent code crashes and faults during development. Therefore, Swift has a short feedback loop which allows you to observe the faults in the code and fix them while reducing your time and effort.

4. Full Stack Capability and Cross-Device Support

Just like JavaScript development, using Swift on frontend and backend empowers for extensive code sharing and reuse while speeding the entire development process and minimizing the efforts. Furthermore, Apple offers optimum support for its all devices like MacBook, iPhone, Mac, iPads, Apple TV, and Apple Watch.

5. Automatic Memory Management

Swift has Automatic Memory/ Reference Counting (ARC) which functions as a memory accumulator which have never introduced to iOS earlier. Before ARC, iOS developed had to handle memory manually and consistently keep the counts of each class. But now, Swift allows you to enjoy increased app’s performance without lagging your CPU or memory.

With tremendous support from one of the most influential tech companies – Apple, Swift has become a remarkable, active and most vibrant open source community. It is essential for business owners to adapt and impose changes to stand out well in the market place. Therefore, switching to the efficient programming language – Swift can be a great strategy for future success.

To acquire more information regarding the Swift and iOS app development process, talk to us. We’d be more than happy to help you!