6 Online Reputation Management (ORM) Strategies to Build Brand Credibility

Today, people are more dependent on the content available over the internet. A number of buyers prefer to explore content such as reviews, blogs, news, and much more before making a purchase. People can even share any kind of information to others through emails, social media channels, and forums across the world. Therefore, it takes no time to spread any good or bad word online that will ultimately affect your brand’s reputation.

Negative content can catch fire easily and cause severe damage to your company’s reputation. Some negative reviews or feedback can change your brand’s image overnight. Positive promotion is the best solution to discourage negative remarks, increase your sales and step ahead of the competition.

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Online Reputation Management (ORM) is a powerful marketing strategy that eliminates the negative remarks and builds faith in the minds of customers for your products. To spread positive feedback and remove negative threats, proper strategic planning is necessary. Here are some advanced ORM strategies you can follow to win the hearts of your audience.

  • Be Alert

Always look after your brand, product or people results showing in the search engines. You can also set a Google alert that keeps you notified when any detail about your company is published over the web.

  • Focus on SEO

Search Engine Optimisation (SEO) can help to increase your site’s visibility and make you appear in the top in the search results. Whether it is on-page or off-page optimisation, all aspects of SEO can help to boost your rankings.

  • Keep Your Promises

Make sure to deliver what you’ve promised. If sometimes you fail to offer 100 percent, try to balance it out by providing special discounts and refund to live up to the expectations of your customers. Take a charge for your brand/ or products and make it boom throughout your company.

  • Publish Positive Content

If you want search engines to take your site into account, you need to post fresh content on the internet regularly. It can help to gain credibility and authority for your brand. You can publish content in various forms such as blogs, videos, tutorials, article, social media post, and much more. It will help to increase your customer engagement and spread a good word about your company.

  • Take a Charge of Negative Threats

Do not overlook negative reviews and know the ways to manage it politely. Avoid using harsh words while responding to negative comments. Always behave professionally and encounter even the negative statement in the same way you handle the positive ones. There is nothing bad to do apologise for your mistakes in order to gain the trust of your customers.

  • Stay Active on Social Media

Social media is a great platform to provide maximum support to the customers. Share your business insights on social media to spread the word about your company. Always be active to answer queries, manage complaints, and keep your visitors updated with relevant content pieces.

You can follow the above-mentioned Online Reputation Management (ORM) strategies to strengthen your company’s image. If you’re unable to handle your brand’s reputation on your own, we can help you with that. With our services, you can concentrate more on your core business and leave the reputation management responsibility on our professional team.

For further information and assistance, comment below or contact us now. We’d be glad to answer your queries in a limited time.


What Is BigCommerce and How Does it Work? Find Out Now!

BigCommerce is an all-in-one online store builder that carries power-packed features and solutions in a single platform. With great scalability, it has intuitive sales tools that combine advanced SEO and multi-channel integration. It is designed to take all sizes of businesses to a whole new level. It enables an individual to perform almost everything such as adding products, upload images, process orders, create discount coupons, create web pages, and so much more.

Its high-performance approach helps a variety of industries including electronics, retail, lifestyle, fashion, and others. It has more in-built features than its competitors. It allows businesses to promote and sell their products across all social media channels. In simple words, BigCommerce allows you to install your online store, add products and earn money through your site.

Is BigCommerce suitable eCommerce builder for you? Let’s find out with a detailed understanding of its features, ease of usage, and more. 

How Simple is BigEcommerce to Operate?

Undoubtedly, every business holder wants to invest more time looking after for their consumers, brand image, shipping products and profits earned at the end of the day. BigCommerce recently launched exciting features to build easy to use store than ever. It gives more freedom to customize and add visuals however you’d prefer. It has got all the fantastic tools which are required to take an online store to the next level.

Unmatched In-house Features of BigCommerce

  1. Product Types

BigCommerce is the best online store builder available in the market which allows you to sell digital, physical and service-based products in an effective manner. Its editor already carries all these sales types. Therefore, you can develop websites hassle-free at low cost without using third-party apps.

2. Multiple Payment Options

Once you have organized all your products and they are ready to sell, it’s time to find a way to get paid. BigCommerce does not bind you into its own payment gateway than other eCommerce builders. Despite, it allows you to select your own provider without spending any money on extra charges or transaction fees.

3. Shipping Options

BigCommerce lets you enjoy a wide range of advanced shipping options and you can smoothly manage all the shipping from a central place. You can simply get shipping quotes, deliver free shipping to your consumers, and print shipping labels using its third-party integrations.

4. Automatic Cart Recovery

With BigCommerce, you can send an automated mail to the customers in order to invite them for the next purchase. You can simply personalize such mails and even add discount codes into it.

5. Multi-Channel Selling

Well, reaching to the potential customers is so much easier with BigCommerce because you can sell anywhere you want using its multichannel integrations. You can sell products through eBay, Amazon, Facebook, Instagram, and so on. 

BigCommerce is the most powerful eCommerce builder involving a lot of innovative features and tools. Its abandoned cart recovery, payment gateway, multi-channel integration, and various shipping options allow you to save a lot of time. If you’re planning to grow your business and rise above your competitors, BigCommerce is the right eCommerce builder for you.

If you want to get the most out of BigCommerce, get in touch with us now. We can help you to develop innovative and robust online store as per your business goals.


8 Popular Mobile App Development Frameworks in 2019

In the past few years, there has been a drastic change in the way of implementing strong and effective marketing strategies. Majority of companies are focusing more on mobile applications than just websites to reach a wider audience. Although, it is necessary to choose the appropriate mobile app development framework, technologies, and databases in order to achieve success.

There is a massive growth in the number of iOS and Android Apps over the web. Not only this, hybrid and cross-platform also gained huge popularity and plays a major role in app transformation. We have many web frameworks for developing smart websites and web applications. Similarly, there are a number of frameworks available to build a mobile application. Come and let’s learn about some mobile app development frameworks in 2019 that are used to create successful apps.

  1. Ionic

Ionic is one of the commonly used frameworks by developers. The best part of this framework is that it is free of cost. It is basically a client-side framework which enables developers to create native-based apps integrating HTML, JavaScript and CSS3. It is considered as the best tool for developing progressive web apps.

2.React Native

React Native is a cross-platform framework, launched by social media player Facebook. It is an open-source framework that gives complete support to the IDEs and other tools. It is also known as one of the ideal JavaScript frameworks for building native apps.

3. Xamarin

Xamarin is an innovative method to create an app which allows developers to use C# codebase for iOS, Android, and Windows. A user can also share these codes using Mac OS and Windows platform that helps developers to build native apps and deliver a great user experience.

4. Adobe PhoneGap

Adobe PhoneGap is a cross-platform app development framework by which developers can build an app in HTML5, CSS, and JavaScript. It supports intuitive device features such as camera, GPS, storage, Phonebook, and many more. It can be used to build apps for almost every operating system alongside Android and iOS. 

5. Flutter

Flutter makes the app development process simpler by providing a single base code for both iOS and Android. It is used for the development of hybrid apps. It uses 2D rendering engine known as Skia to create impressive visuals. 

6. Corona SDK

Corona SDK is much faster than other mobile app development frameworks. The best advantage is that it is supported by Lua which is a lightweight programming language to increase speed, streamline the usage and give flexible apps.

7. JQuery Mobile

JQuery is based on HTML5 development framework which supports almost all devices with a single code version. This can be used to develop mobile apps and websites. It also works with all kinds of operating systems such as Mac OS, Windows, Blackberry, Kindle, Firefox, and much more.

8. Mobile Angular UI

Mobile Angular UI is an open-source framework that combines the execution of Angular and Bootstrap framework. It makes an app development process convenient and can be used to build apps in HTML5.

Frameworks are the most essential tools to build all kinds of websites and apps. However, every project has a particular requirement and you need to select the right framework based on your business needs. 

If you want to gain a detailed understanding of mobile app development frameworks and know which one works the best for you, get in touch with us. Our professional team will help you to make effective decisions.


How Content Marketing Can Help to Build Your Brand Even Stronger?

Content marketing is an effective approach to create and share valuable content in order to attract visitors and turn them into regular buyers. It helps to expand your brand awareness and focus on building strong relationships with the audience all over the world. With the medium of blogs, articles, social media posts, podcasts, videos, and more, you can unlock many doors to make your business successful.

Content marketing is an essential tactic that spins around creation, publication and sharing of content to the target audience that can help to bring more traffic for your business. Always make sure to produce content keeping the Search Engine Optimisation (SEO) practices in mind, so that searchers can navigate your website easily and you can ultimately generate better leads. Engaging content can take your business on the cutting-edge and make it more efficient.

While satisfying the needs of the customers, it is a major reason to take content marketing very seriously than ever. So now let’s look at some ways how content marketing can help your business to become more popular.

  1. Increase Brand Awareness

Let’s face it; if people do not know about your company, you cannot expect better leads and sales. In this case, content marketing is a great idea to generate qualified traffic and increase brand exposure. Content can help to spread awareness about your business and ultimately make it survive for the long run.

2. Build Customer Loyalty

Proficient writers can help to win the trust of the visitors with their skills and informative content. The more quality content you create and distribute the better relationships you will be able to build with your customers.

3. Organic SEO

When you publish useful content for engaging more readers rather than promoting spammy sales, Google identifies that your information is helpful for others and will rank you higher in the search results. Search engine algorithms often evolve, but as long as you keep your content updated your website will rank higher in search engines for a longer time period.

4. Generate More Leads

Whether it is a small, medium or large scale company, all of them need quality leads to sell their products and services. Therefore, content marketing allows individuals to find you through your engaging and accurate piece of content. Content provides a way to reach your ideal buyers more effectively in less time.

5. Higher Conversion Rates

Content marketing has always been a king that can help to convert the leads into active customers. Majority of business owners are using content marketing in their overall strategies to grow their reachability and meet the needs of their customers. It helps to add more value to your business profile and grab the attention of the audience which leads to an increase in conversion.

Investing in content writing services is a great deal of time, money and efforts to expand your business in a limited time period. Relevant and worthy content will attract more visitors and will give you maximum rewards for many years to come.

There will always be some crucial tips and tricks to achieve optimum outcomes. At eSearch Logix, we can help you to build your brand awareness and drive inbound traffic through powerful digital strategies. Reach out to us now. We’re always here to support you.


5 Reasons Why Social Media Marketing is Boon for Your Business Growth

Social media networks have become a substantial part of every business marketing strategy. No matter if you own a local store or large scale company, having a strong social media presence is significant. It can help you to reach your customers and ultimately increases brand awareness and visibility. It gives a phenomenal marketing opportunity to increase business exposure and spread a word among the masses across the world.

It is quite easy to identify that social media has become a key element for business success these days. However, many owners are not aware of which tactics should they use and how much effective are they. For better understanding, we will explain to you why investing in social media marketing is the right choice.

Here we go!

  1. Boost Awareness

It is important to spread awareness so that your customers can find you easily. Social media helps to increase your visibility and reach a large audience by utilising quality time and effort. The best part is that it is free to create a business profile on social media thus there is no risk of losing anything.

2. Grow Customer Engagement

Social media trends keep on evolving and platforms often launch new features so it can be daunting for some business holders to create a solid strategy. In this case, you just need to plan new ways to connect with your audience. For instance, you can post a series of your behind-the-scenes on Instagram stories. Putting your business insights on social media platforms regularly can help to increase customer engagement.

3. More Inbound Traffic

Without considering social media as a part of your marketing strategy, your inbound traffic will only be limited to your usual customers. Every piece of content you post on social media acts as great marketing tactics and helps you to acquire new customers. Promoting on social media efficiently will allow individuals to reach your business and give you maximum rewards for the long run.

4. Better Conversion Rates

With an increase in your brand visibility, your business gets higher chances of conversion. Every content piece such as a blog, image, comment, and video may attract users to your website and improves traffic. When a brand connects with the audience effectively, it builds customer loyalty and business credibility. Social media helps to create an atmosphere where people can share their thoughts and engage which result in higher conversion rates on your existing traffic.

5. Gain Customer Satisfaction

Social media platforms like Facebook, Twitter, LinkedIn, and others allow business holders to create a voice for their company. When you individually communicate with the audience, it increases your brand loyalty and encourages more audience to buy your products. Acknowledging each response of users on social media defines how much you care and pay attention to your customers. 

Since it’s clear that social media marketing is highly beneficial for all kinds of businesses, create a professional business profile to reach a wider audience. Ask users to like, comment and share to build your brand awareness and engagement. With consistently updating relevant content on social media, you will see optimum results in traffic, ranking and returns of your business. If you need any help in Social Media Marketing (SMM) techniques and trends, reach out to us. We’d love to give you the best support.