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5 Significant Tricks Which Will Help You Get Higher Rank in Search Engine Results

If you are glued to multitudes of marketing strategies, yet are not able to find the right way to get higher website visibility with improved rankings. Then, without scratching your head pondering over the issue, you must work through a methodic approach, finding the root cause of the fault and incorporating highly efficient and effective tricks, persisting with them on a continual basis until results start to appear.

Some technical and logical ways to help keep your website noticed, crawled and presented by Search Engines in the current times, are as follows:

1. Right Keywords

A website recognition process and subsequent ranking results lies on embedding the correct keywords while working on the website content, on-site as well as blogs and articles. You cannot lay a foundation of genuineness on crude and insignificant lock of words which have no links to your business function at all, or are over-stuffed. Always pen down the right keywords relating to the subject line and then proceed further.

2. Mobile Optimization

Some search engines prefer responsive sites which are optimized for mobile interface audience, and downgrade the ranking of sites which are not mobile optimized, as mobile platform is fast becoming as the most used platform for digital interaction. Thus, you need to boost your website design and development responsively keeping in mind the mobile audience as well.

3. Website Speed

Slow speed affects the very visibility of a website. Imagine yourself in place of the client who clicks a website but due to slow load speed retracts and chooses other links. Thus, that site loses a potential visitor because of high load time. Google and other search engines downgrade the websites which entails a very pissing speed. Thus, it’s recommended to enhance speed of your website load.

4. Right Content

If you think by getting your site up, you will get traffic automatically then you are fully mistaken. For getting a high ranking website you have to pay adequate heed to the content. It has to be fresh, visible, continually updated. Google respects the reader’s value and so you should pay attention to visitors who are looking for genuine information and guidance, rather than focusing on its design and other factors.

5. Relevance and Frequency

Search engines keep a fair note of websites which are frequently updated and published. You must update your contents and plug-ins in less time-interval to boost your site’s ranking across all searching platforms. RSS gambits and established blogs cater to this requirement serving to a highly-relevant website.

Above stated are some imperative measures which will help you in upgrading and making your site worthy and user-friendly, which will definitely crawl up the search engine’s rank charts. As you know, it is specifically needed that you advance your digital marketing in a rightful manner with effective methods and tactics.

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What Traffic and Ranking Changes a Website Redesign Can Affect? And How to Prevent Ranking Drops?

So, you are looking to give a makeover to your virtual presence (this could be for many reasons – moving to a more responsive site, including a new theme, launching a new product/service).

A new architecture will definitely help you give your site a refreshing presence – and it certainly is a splendid decision, as Search Giant Google definitely loves new experiments.

But, have you thought about the transition risk it will bring on Ranking and Traffic?

he biggest concern is redesigning the site can lose you Google search engine ranking you are enjoying right now. But this concern should not dissuade you from going for a constructive change which has the potential to impress customers as well as Google and improve your business visibility prospects.

In what measures the site redesign will affect your Google ranking?

This primarily depends on the changes you are making. Are you changing primary content? The way the site looks? The navigation structure of the site? Or going for a change from scratch?

A carefully worked-upon site redesign with a well-designed layout and refreshing modification has all the potential to hold on the current traffic, as well as attract new customers.

What are the factors which can damage a site’s ranking when undergoing re-design?

  • Not including keywords in the content, or over-stuffing the keywords
  • Long site load times negatively affects ranking, so you should not use such web design tactics.
  • Forgetting to optimize the images
  • Not informing search engines if the URL structure has been changed
  • Not retaining the current social integration functionalities
  • The web pages are not cross-linked
  • Multiple number of pages in the result shows same content, leading to duplicate content
  • Creation of content gap due to removal of web pages

What site owner should do so that the site does not get negatively affected?

The best thing you can do to have a high quality redesigned-site is to go through a comprehensive SEO Audit. Understand what needs to be improved; don’t drop Optimization during redesign or Migration, as preparing redesigns and CMS migration is critically important.

Long gone are the days where a site could look and feel same for decades. In today’s marketing age it’s not about why and how you redesign your website, but it’s about when you’re going to re-design it to keep your virtual business space look contemporary and stimulating always.

5 Things You Must Consider and Implement While Redesigning Your Site:-

1. Find Which Pages on Your Site are Ranking:

Make use of Google analytics, and check which of your web pages are ranking in Google search engine results. Create an account to help show the pages that receive the most visit.

2. Make Use of the Spreadsheets:

Creating new sitemaps (HTML and XML) makes sure you always have an up-to-date sitemap, which is highly necessary. And add new URLs to a master spreadsheet to make sure that the indexed URLs are easily redirected to a new page after the site has been redesigned.

3. Keep a Backup:

Keep a backup of the database for old and new sites and then download the files for both the websites. Create an effective customized 404 error page to keep users online. Also, put relevant tracking codes as you will need the data once the site is launched.

4. Redirect the Web Pages to Particular New Addresses:

You should always redirect your old pages to new pages with 301 redirects, which must be particular web pages, similar to the old architecture; not that every old page is redirected to the new site home page.

5. Allow Your Re-Designed Site to Go Live:

Don’t rush the launch, meet the deadline only after maintaining search traffic and avoid placing unreasonable deadlines upon a site launch.

The Aftermath: How you must go through the performance analysis of the site you have re-built?

Once the launch is over, you can watch your traffic and rankings. Keep a careful eye on your analytics during this time and find unusual traffic drops, sudden 404 spikes and accomplish all the tasks implementing the following:

  • By Bounce Rate – It is the rate which tells if the visitor came and gave a look to your site.
  • By Pages Per Session – It is the rate which tells how many times the visitor scrolled through different pages at a specific time interval.
  • By Goal Conversion Rate – It is an important task at which you specify the visitor’s actions of phone calls, submissions or transactions.

Whether it means having better prices or a better looking/performing website, site restructure is necessary after a certain time period so that you always have an edge over your competitors.

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5 SEO Trends Every Digital Marketer Should Look Forward to in 2016

Bidding adieu to the Traditional Listings, and welcoming aggravated Search Engine Optimization Trends, will entirely be a new tech-cult followed by the masses in 2016. Users will exchange thoughts over virtual platform-‘verbally’. Not being surprised, the revolution was expected with upturn in internet-savvy fellas. The digital marketing functionality will make fluctuations in ‘cyber-cycle’ of promoting ‘Natural language processing’ and ‘deep links’. Though past being a veteran will keep its fading aroma integral but future ahead will be inspirational and steady.

Let’s Emphasize on Willing Fragments of Changes in 2016 SEO Trends

1. Mobile Optimization will Become the New Norm

Techies will be seen traversing towards mobile optimization, assembling towards the mobile platform in a dynamic manner, in the wake of aggravated smartphone penetration for digital engagement. Here, mobile SEO’s will be creating an accordant design of sites, inclined towards the mobile user. Google, as well as other internet giants have now realized the mobile platform as the benchmark for future user engagement. Now, site owners will be seen concerned for not updating their sites on mobiles, where ‘mobile rank tracking system’ will be peaking atop. Thus, this drawback can strike them with heavy losses in terms of losing their customers. Further, Google has already pulled up its socks, concentrating on updating its search algorithms, recommending responsive site designs, by bringing in differences in different kinds of mobile configurations.

2. Video Content Set to Become Powerful Medium of User Engagement

Although written content is the ‘King’ of SEO and insightful, appealing, contextual content will continue to drive marketing campaigns, other content peripherals, like videos, images, infographics and other mediums are set to become equally significant. Video content is one such medium which will elevate the standardization of effective content for enhanced reach and engagement, becoming a major force to reckon with pertaining to overall ROI. The push from Google to turn its focus on video ad feeds also has certainly added to the excitement, and enriched visual content will continue to update its presence in 2016.

3. Aggregated Content and Deep Links

Aggregated content will diminish the power of news and event coverage. Users themselves will become the content creators. As a result, the supremacy of a news article will begin to diminish. Aggregated content and deep links will help in strengthening their reputes as industry leaders. With Google increasing the amount of information on its search results pages, wide scope of information easily will be met online. In course of this, twitter will be introducing a new facility ‘moments’ which will provide aggregated posts, images and videos from live events. This trend will shape the future of internet usage unbound and large, and administer the marketers to shape and propagate their campaigns accordingly.

4. Competition Between Platforms

Gone are the days of competition between browsers. 2016 will serve a new taste of recipe; here competition among online platforms will only be relished. People will become online creepers and will move from one platform to another in lieu of more benefits. Fetching service of quickness and quality, platforms like Amazon, flip kart and search engines like Facebook, YouTube etc. will be seen standing in crew of fighters. Online marketing will be a meager source of income. Opportunities online will become limitless and B2C will gain prominence in years. Though, Marketers have to become more creative not only by means of information but by efficient campaigning. Best marketing and PR tactics approaches will mark boon for ROI. So, be clever enough in justifying your methodology.

5. SERPs will Become User-Friendlier

SERPS which include the feed in title or keywords and short description of the topic will advance in position and will turn user-friendly. Many content types have specialized SERP templates and visual enhancements on the main search result page. Now SERP will cater to fulfill all petty facts at just a click of mouse. Short Meta descriptions will wisely acknowledge organic and paid results of the content. ‘SERPS’ in future will differ from their older predecessor in appearance and serving facts.

In the upcoming age of ‘information overload’ people will only stick to precise and engaging piece of releases-both entertaining and educating, and this is what will drive marketers to formulate their strategies on in the year ahead.

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WordPress SEO by Yoast – A Complete Guide

WordPress SEO by Yoast is the most powerful, widely used SEO plugin solution for WordPress. It is a powerhouse for Search Engine Optimization, with tons of options and features.

Installing SEO by Yoast plugin can be a bit tricky for someone new to this technique. You need to configure the plugin most appropriately to leverage the Search Engine indexing functionality and other amazing features.

Note – Before activating the plugin, it is recommended to add your site to Google Webmaster Tools, Bing Toolbox, Pinterest, Alexa and Google Analytics also.

How to Install and Activate

In WordPress, go to the option > Add New Plugin. Type-in your search query “WordPress SEO by Yoast”. The result will display a Plugin with the same name, and Author name as Joost de Valk with 1+ Million active installs. Click on > Install and your plugin will be installed and activated.

After the plugin is activated, move to the admin panel, which is updated with a new tab – SEO, with Yoast’s logo on it.

Plugin Interface

The plugin, after getting activated, can be accessed from the WordPress Dashboard. The SEO tab is present in both, horizontal menu as well as vertical sidebar.

SEO by Yoast plugin works from 2 levels – Local and Global.
Local settings are specific to posts, categories and pages. Global settings include default SEO settings for the content.

Step-By-Step Guide to Optimize the Website Using SEO by Yoast Plugin Features

After you have activated the plugin and analyzed the tab and subsequent options in the plugin, you are all set to optimize your website. You can apply advanced features to individual pages, along with creating custom field for meta tags, title, and social.

List of powerful and advanced features to optimize the website using the plugin:

Webmaster Tools

Through Webmaster Tools you can configure website content optimization and global settings. This feature is available in the General tab. Verify the ownership of the website in single step with webmaster tools like Google Webmaster tools, Bing Webmaster, Alexa and Yandex Webmaster tools, by inserting the meta code given by these tools.

Titles & Metas

In this tab, configure only the global settings of Pages, Posts, Media, Archives, Taxonomies and others. This tab will help you customize the Title and Meta templates. Homepage Meta tags can be optimized in this tab only. Set Title, Meta description Meta Keywords templates for all types of posts, including pages, media etc.

Other advanced features include Meta robots option and Snippet Settings. An added feature lets you hide the Meta box, to appear only when you are editing a post or page. Go to the ‘Others’ tab if you want to configure the site-wide Meta settings.

Social

Inform Google about your site’s social profile presence, by adding your website’s social profile URLs. Add from multiple social networks, including Facebook, Twitter, LinkedIn, Google plus, Instagram, Pinterest, MySpace, and YouTube.
Add Open Graph Meta data for Facebook and Pinterest, Twitter Card Meta data, and Google+ specific post Meta data in your website’ssection directly.

Social

XML sitemap is one of the most important elements in a website to help Search Engine crawlers find the web page links within a site.
The XML Sitemap setup feature in SEO Yoast plugin helps you easily enable and configure your website XML sitemaps, providing several features:

  • Set the limit of entries per XML Sitemap.
  • Limit the entries in one sitemap, if the site contains lots of pages. This helps crawlers to easily crawl and index webpages.
  • Go to > Post Types tab and opt-out the post types which you do not want to include in your sitemaps.
  • Go to > Taxonomies tab and opt-out the appropriate taxonomy.
  • You can opt-out other non-useful Tags and Categories, choosing only those which befit the nature of your website/business.

Go to the User Sitemap and Disable the same as I don’t think there is any use of using the Users Sitemap.

Advanced

Advanced feature gives you added options to optimize and control the functionality of your website:

  • Setup the Breadcrumbs for your website to improve user experience and search engine friendliness.
  • Configure Permalink or opt-in for one option – Remove stop words from slugs.
  • Also, an added option lets you automatically add the content to the RSS of your website. It will avoid any ownership claims from scrappers to your published content, which adds links back to your blog and your blog post.

Tools

Initiate all the work-process from one place with SEO by Yoast plugin. Tools offer some potent and advanced features, which are highly useful to perform tasks straight from same place:

Bulk Editor:

Edit titles and descriptions of pages/posts from a single interface, without accessing each page individually.

Bulk Editor:

Website optimization requires mandatory editing of Robots.txt and .htaccess files. SEO by Yoast gives full functionality to edit both files directly from the WordPress Admin panel, without having to enter cPanel or FTP to access these files.

Import and Export:

The Import and Export feature lets you import SEO settings from other SEO Plugin or export SEO Settings to other blog/website.

Extensions:

If you want more from SEO by Yoast for your website optimization process, then the Premium version of this plugin will let you add and utilize more features.

This plugin loads faster and has a sleek interface. Through this guide, we have covered most in SEO by Yoast guide, which is one of the best WordPress SEO Plugins right now. Install and configure it correctly for improved results or you can hire one of our SEO Expert to do it for you.

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Know your Customers Better and Faster than your Competitors by Social Media

If you know how your customers behave, you have won half of the battle. It is essential to know your customer’s buying behavior and expectations to make your business and ventures successful. For instance, if you are running an apparel shop, you need to understand the customer’s behavior including their taste, preference and expectations. It will not be a good idea to sell western clothes in villages, where it is barely in demand. Similarly, selling woolen clothes in warm weather will be worthless. In order to formulate right marketing strategies and target prolific markets and segments, you need to understand customers’ buying behavior.

Most affluent marketers know that understanding the customer’s behavior is essential to succeed in the competitive environment. In the past, it used to be a herculean task to study individual’s behavior using research methods and statistics to get the clear information and formulate marketing strategies based on it.

Thanks to social media. Social media has helped marketers to better understand their customers. Although, social media has not turned it into completely an easy go, but it has made it much convenient and fast to get comprehensive and realistic data and information about the customer’s behavior by using social networking platforms.

Social Media Analytics and customer’s Behavior

Social media platforms have induced the brands and marketers to search for tactics to understand the social behavior of the consumers online. Brands and marketers are nowadays busy in observing and understanding how consumers behave and interact with each other over affluent social networking platforms. Many marketers use semantic analysis to monitor consumer-buying patterns based on content shared and posted by them. Also, social media metrics such as likes/dislikes to your post or page help in knowing what is working for your business and what is not working for it. It also helps to know what customers like and what they don’t. There are also certain advanced algorithms for text mining that act as weapon in your marketing toolbox. It helps to know customer’s exact reaction to your products in different consumer segments.

Social media and marketing decisions

There are many powerful tools used by social media marketers for analyzing the behavior of the customers. These tools are used to gain better insights into industry and target audiences. These tools are helpful for businesses and marketers in many ways:

  • Explore the potential customers, customer segments and markets
  • Know how customer’s react to your products as well as marketing campaigns
  • Know what to sell and where to sell it
  • Formulate the right marketing strategies to
  • Find the extent to which social media marketing worked for your business

Some of the affluent social media marketers are engaged in tracking, monitoring and deriving insights from social media before, during and after the marketing campaigns to take right marketing decisions and make prolific marketing strategies.

In nutshell, social media may be criticized for declining the quality of interpersonal communication and human relationships, but it has actually proven to be a great source of strengthening the customer relationship and understanding the customer’s behavior.