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What Website Owners Should Know About Google’s Webmaster Guidelines?

If you’re a website owner, tend to keep up with search trends, or spend a lot of time on brand marketing, you might have heard about Google’s Webmaster Guidelines. The regulations offer guidance on how websites can be optimized and rank on the search results. On the other hand, these guidelines also define what web spam actually is and what consequences one can face when violating the guidelines.

It is an effective source for marketers to comprehend what they should do or shouldn’t to increase the chances of growth in terms of traffic, ranking and revenue. In order to bring optimum results, you need to pay close attention to ‘General and Quality Guidelines,’ which help users to prevent unethical practices that may vanish their site entirely from the Google index or cause serious impact by an algorithmic action.

The regulations of Google search engine for webmasters also known as Google SEO guidelines. Google Guidelines are comprised of two core sections, which include:

1.   General Guidelines:

The General Guidelines are crucial because Google clearly says that focusing on them eventually help Google find, index and rank your site, web page or content. This breaks into three major sections that can be briefly elaborated as crawling, indexing, and usability. In the indexing area, Google allow webmasters to understand what they can do to get recognized well and index content.

It is advisable to use relevant title tags for site and ALT tags for an image, alongside searching properly for suitable keywords. The usability area covers the actions that can help to serve a secure use of the website, including mobile site optimization, website overall performance such as loading speed

2.   Quality Guidelines:

GoogleWebmaster Quality Guidelines

The Quality Guidelines are designed to clear that SEO experts shouldn’t use unlawful practices or exploit bugs in the domain. It emphasizes on following principles of quality guidelines to put forward the best and unique site from the rest.

Under ‘concrete recommendations’ several spam methods are defined that may lead to violation of Google’s Webmaster Guidelines. It counts several measures such as cloaking of link exchange programs, duplicate content or other spams.

This guide will further cover central factors of website optimization and several tips that can help to improve site ranking.

What is the Main Purpose of Guidelines for Webmasters?

With the introduction of these guidelines, it clears the fact that people who follow these regulations they can expect their website to not being penalized and will ultimately obtain good rankings. The broader purpose of the guide is to show that search engines incline more towards ‘good or quality websites’ in the search results. It allows marketers to understand what they can do in online marketing and what they cannot.

General Guidelines

Google Webmaster General Guidelines

Help Google Find Your Website

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  • You need to make sure that all the pages on the website carries another accessible page that may include either suitable images, text or ALT attribute.
  • You can send a sitemap to Google that offers links to all crucial pages on your website. When you incorporate new content into the site, you can either resend the whole sitemap or individual pages.
  • Google clears the phrase crawl budget, which is a number of pages Googlebot will likely crawl on the mentioned day. If your website has a low crawl budget, then pages aren’t going to be crawled as frequently as expected. People who own a small website should think less than 1000 pages and shouldn’t be concerned about crawl budget. However, if one owns a large website, they need to ensure robots.txt file instructs Googlebot to just crawl the suitable pages on the website.
  • While it is necessary to incorporate links into a web page, Google says that the links should be reasonable which means don’t add too many but the most relevant ones.

Help Google Understand Your Pages

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  • You should develop information-rich and comprehensive pages that accurately elaborate your content.
  • One should focus on the words that people are actually looking for and ensure that your site involve those words.
  • You should make the best use of ALT attributes and title tag to explain the content.
  • Images should be uploaded with titles and descriptive file names, which might allow your site images to rank on image search.
  • You should focus on using structured data markup to let Googlebot comprehend your pages’ content.
  • Websites using JavaScript and CSS should improve their user experience and improve the areas that may cause an obstacle in understanding of web pages.

Help Visitors Use Your Pages

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  • You should make the use of text rather than images to highlight important names, links or content.
  • Avoid having broken links that no longer exist for some reason.
  • You should optimize your site’s loading speed. Google suggest SEOs to use tools such as Page Speed Insights and Web Page Test to evaluate the page performance.
  • Your web pages should be easily compatible with all devices – desktops, smartphones and tablets.
  • Make sure to use secure connections with HTTP to enhance your interactions.

Quality Guidelines

Webmasters are recommended to act by the regulations to allow their content or pages gain organic ranking and to avoid penalty. It is all about following the principles instead of seeking escapes to exploit. The principles include:

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  • Focus on creating content for users, not search engines.
  • Avoid using unlawful practices to enhance rankings as it is certainly not a great idea.
  • Think about what makes your site different, engaging or valuable from the others.

Avoid using the following tactics:

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  • Copied or duplicate content
  • Participation in link schemes
  • Tricky redirects
  • Cloaking
  • Hide text or links
  • Pages with inappropriate keywords
  • Making pages with malicious behavior such as installing trojans, viruses, etc.

If you’d like to discuss General Guidelines or other elements regarding SEO and how your business can do well, connect with us. Staying up on the top of what’s happening around in the digital era brings positive results.

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How Understanding the Framework of the Taxi Booking App is Important for App Development

Heading out somewhere? You open up your phone, open the taxi booking app and book your cab in a minute. So simple and easy. Isn’t it?

Taxi booking apps have defined how we travel in today’s times. It has reduced the dependency on public transportation, which doesn’t deem fit by some and on certain times. It has also made it easy and fast to move around in your town or city, and even to outstation destinations. So, you don’t own a car? No worries, as can service providers like Uber, Lyft, OLA, and such are there for you.

Popularity of Taxi Booking App Development

Popularity of Taxi Booking App Development

Owing to the enormous popularity the taxi service enjoys, development of taxi booking app has become a major segment in this industry. No doubt, developers as well as industry entrepreneurs are scrambling to create an app that is a step ahead than what is available for the users at present.

Can You Develop a Taxi Booking App?

Off course, as Uber, Lyft, Hail and such examples have shown and with the industry expected to grow immensely in the immediate future, there isn’t an iota of doubt that this domain is going to be one open for cut-throat competition.

How to Develop Your Taxi Booking App?

Want to develop your taxi booking app? Have you gone through the intricacies of it? Before you start creating one, just ensure that know what it entails.

How a Taxi Booking App Works?

Why it is important to know? Because it will help you understand the UI of the app.

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  • Registration:- The initiator where-in you collect the required information of the user (customer and driver). This helps to properly incorporate initial safety features, as well as data gathering for further interaction.
  • Cab Search:- This feature works integrating and activating the GPS location feature of the device. This feature is core to the taxi development idea, and for ensuring you ease the user’s requirements into simplistic tasks.
  • Cab Booking:– The next defined part of the app, this UI functions locating the user’s exact location, and booking their ride making them connect with the nearby driver. The driver has the option of accepting or rejecting the ride, and once they proceed with acceptance their details are available to customer on the app and vice-versa as well.
  • Ride Tracking:– This UI helps the customer to keep track of the driver, their exact location and the time they will take to arrive. Once the driver5 reaches the spot, the ride starts and ends on the desired location of the customer.
  • Payment and Review:– After the end of the trip, the app takes to UI interface for the payment, along with driver and app review system.

Anatomy of the App

Can You Develop a Taxi Booking App?

  1. Geolocation Feature

The most important feature of the taxi booking app is its integrated geolocation feature as it is all about knowing the location of each other for the customer and the driver, the destination location, the route to be taken, as well as calculation of payment based on the distance covered. The entire plan travel, from searching to r4eaching the destination depends on the geolocation.

  1. Driver Dashboard
    Driver dashboard is an important feature. Your app should have a distinctive space for driver account which collects information about the rides undertaken, revenue generated, distance travelled, and reviews and rating received.
  2. Customer Interface Page

While rivers have a distinctive dashboard dedicated for their ride management, customer UI is what they interact with when searching for the app, booking it and locating the driver, route and for making the payment.

  1. Ride Information

Basically part of the above page, ride information UI presents complete ride details to the users, including availability of the car types, car category they have booked, boarding and destination details, driver name and contact information. Nowadays having a feature to share the ride details with someone else has become significant as it helps to enhance the overall security aspect of the app.

  1. Ride Options

A likeable and must-have feature, make sure you segment your ride into options, with different car types and models available, along with booking reliability from different options like integrating car booking right through from a payment app.

  1. Payment Options

The easier the payment can be done, with wider options available, the convenient it is for the rider to book through the app. Netbanking, wallets, debit/credit card, cash payments are some common payment options.

  1. Notifications

Keep up the registered users updated with what you have to offer, what new features are coming up, what discounts you are giving, and so.

  1. Review Feature

It isn’t the user that gives reviews and ratings to a driver. The driver too must have the feature wherein they can review a rider. This is a must-have feature so as to ensure you give both the chance to raise their issues and handle and resolve the sooner.

  1. Ride Schedules

A prominent feature becoming popular in today’s times, scheduling ride as per the time and need of the user makes the service provider build trust and grow in demand.

The anatomy or the structure of the taxi booking app is important to understand as it will help you and your mobile app development team to know what you need in the app, what needs to be included and create a roadmap for that.

App development Steps

App development Steps

  • Create the Roadmap

What you need in the app, what features needs to be included and how it aligns with your goals is what defines the creation of the roadmap for your app development.

  • Know your Target Audience

Knowing whom you are targeting will make sure how you are going to put that up in front of them. This will help you create features, especially geolocation integration according to that.

  • Have a Unique, Distinctive and Interactive UI Interface

Your app needs to be different, it needs to be unique, and this is something that your design interface needs as its core.

  • Pick the Development Platform

Is PHP good for app development? Is another app language more efficient to create such an app, you need to consult your mobile app development team. The experts will go through a brainstorming session, research in deep, test the language frameworks and then will pick the language as per your app development goals, budget and market scale.

  • Develop it for All the Platforms

It should be obvious that your app developed must be for all the top and mobile OS versions. Therefore, have the experts onboard that are proficient in developing iOS as well as Android app development and other major OS as well.

  • Bring in Multi-Lingual Feature

Now, cab hailing service isn’t limited to metros only. This is something becoming popular in tier-2 and tier-3 cities as well. And when you are looking to go global, or plan for that in the future, you must provide the users the convenience of interacting with the app in theirnative language.

  • Keep Security Paramount

You are collecting user data, their payment information; so they must feel fully secured about their interaction on the app. Incorporating high-end app security features is a must-have.

Ensuring you process through a strong and robust mobile app development structure, resulting in an app that is fast to load, easy to communicate with, provides convenience to users, always gets updated with new and advanced features, is free of bugs; is something you have to look into deeply.

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What is Google E-A-T and How to Incorporate it into Content Strategy?

Google is often secretive about how it works, what it actually wants and what changes are coming after each update, which undoubtedly means a lot for marketers. Back in 2015, Google has introduced its Search Quality Evaluator Guidelines in a sum to respond to a leaked content making the buzz on the internet.

These guidelines are comprised of three golden rules which gives a clear understanding of how Google looks at web pages and how they differ quality content from low-quality ones, which include:

1. Beneficial Purpose

2. E-A-T (Expertise, Authoritativeness, Trustworthiness)

3. YMYL (Your Money or Your Life)

Gone are the days when you can use poor quality links and keyword stuffing to appear in the search results overnight. To rank higher on Google and make the most out of your search engine optimization efforts, you need to thrive your brand by focusing on expertise, authority and trustworthiness.

Below we’ll outline the three pillars of E-A-T and some useful tips on how to integrate them into your content strategy so that you can appear in the good books of Google.

Understand Google’s Definition of Quality of Web Pages

Google has added YMYL and E-A-T to hit loads of websites and push marketers away from notorious practices. YMYL is a quality rating for the content which describes that Google doesn’t only want relevant information but the most accurate ones.

If we talk about health, safety and financial issues, Google doesn’t want to serve links to web pages that deliver irrelevant content, uneducated opinions and certainly fraudulent sites. It is advisable that websites should showcase a great level of expertise, authority and trustworthiness. These were designed to protect searchers from low-quality content and incorrect information.

Understand Google’s Definition of Quality of Web Pages

According to the figures of RankRanger, it is clear that this update has majorly affected the health industry.

In 2018, Google made a few additions which describe that quality evaluators would now ask to review not only a site’s E-A-T but also content creators E-A-T as well. So, it is important to be clear about what Google E-A-T exactly is.

What is Google E-A-T?

Google E-A-T stands for Expertise, Authoritativeness and Trustworthiness which are the three pillars of website evaluation as shown by its quality raters. It manually accesses the quality of search results by evaluating the top-listed results. The quality raters operate as per the Google guidelines, which is publically available as Google Quality Rater Guidelines.

How to Incorporate it into Your Content Strategy?

The simplest answer comes down to not only offer information but also know what your audience loves and the best way to convey the information to them. To sum up, here’s what you can do to create great content: –

  1. Determine what your potential visitors are seeking and then meet their expectations. The process starts with keyword research using a Keyword Planner.

How to Incorporate it into Your Content Strategy?

  1. Publish your text using visuals or rich media such as audio and video to make it more comprehensive for searchers.
  2. Create links on genuine websites to rank higher and boost your brands’ credibility.
  3. Share your content widely across social media to grow authority and engagement.
  4. Make sure your website domain is secure. For this, imposing HTTP is crucial to keep your users’ data confidential.
  5. If you’re accepting transactions, you have to be clear about your refund and return policies.

Websites that involve topics under the context of E-A-T in their Quality Rater Guidelines, they should focus on producing high-quality content which seems trustworthy to users. It is necessary to use a holistic approach to bring positive results from SEO and content marketing techniques. Covering the above-mentioned pillars could be the best bet to rank higher on Google and build a strong web presence naturally.

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Why Voice-Optimized SEO Strategy is Important for Your Brand?

In the past few years, virtual assistants and smart speakers made a tremendous shift from fad to the mainstream. Google showed interest in the vogue of voice technology and launched its personal assistant, Google Home. With this, one thing is clear that voice search is taking off among customers as well as business owners and bringing a lot more convenience to the front than ever before.

This emerging technology is becoming important for brands and helping them to get bigger. With optimum voice strategy, you can improve your customers’ experience, which will ultimately drive more site traffic and help you to stand out from the crowd.

Well, this change is here to stay and will rise sooner or later, ComScore predicts that 50% of searches will be voice searches by 2020. So does that mean you should incorporate it with your SEO strategy to appear in the search results? Is your business all set? Keep reading to learn more…

A Voice Search Can Enhance Customer Experience

Using voice search capabilities isn’t just about remaining noteworthy but also about creating a genuine and optimized customer experience that will build strong connections and boost brands’ credibility. As Alexa and Google home differs in voices, they can be used to provide valuable users about potential visitors that can lead to personalized content.

A Voice Search Can Enhance Customer Experience

Furthermore, this technology has the ability to make interactions with people more seamlessly, which results in engagement and loyalty.It takes much less time than text-based searches, which makes life more convenient, especially for busy users who want a stellar experience and complete satisfaction every time they connect with a brand.

Voice Technology is Shaping the Future of SEO

Another reason to incorporate voice into your organic SEO or marketing strategies is that voice search is bringing transformation in SEO practices. Remember, voice queries are slightly longer than the text-based ones, so use some longer keyword phrases into your content. It is better to use relevant question keyword phrases to reach the right customer at the right time.

It is also changing the face of local SEO with mobile voice search abilities, such as locating a nearby store. Moreover, Google Assistant seems to be concentrating on featured snippets when giving answers to users and this means brands need to integrate some best approaches into their SEO campaign to stay ahead of the competition.

Voice Technology is Shaping the Future of SEO

Brands Using Voice Technology to Drive Traffic

Voice search is a new concept and even with its range of possibilities, still many people haven’t fully explored it. But one thing that seems to be clear is that business owners using voice strategies will enjoy great web traffic.

When a voice assistant gives a response to queries, it will also give users an option to open the website from where the answer was pulled. Voice-optimized SEO can reward higher traffic if you appear as the top result that gets used for voice queries.

As voice technology is gaining immense popularity, it will become significantly important for all levels of businesses to include a voice search strategy in their marketing campaign. Alongside the change in SEO approach, it is also giving brands an opportunity to create an improved user experience and stay on board to meet customers’ expectations. As long as you have powerful Google search engine optimization practice in place, you can beat your competition and stay on the top of SERPs.

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How to Prevent Your Site from Current or Future Google Penalties?

Building a strong web presence can be daunting, especially when you’ve just launched your first website. Business owners who are willing to drive traffic from search engines, Google penalties can be the biggest threat for them. A sudden drop of visits would be exhausting and no one can afford to receive a penalty at any stage.

If you won’t be careful about Google’s Webmaster guidelines, covering link building and keyword ethics, a penalty (both manual and algorithmic) will hit your business too hard than you might think. In this article, we will elaborate on how you can prevent Google penalty to stay in the good books and keep your revenue level high.

Without any further delay, let’s get started!

1. Understand the Guidelines and Follow Them Seriously

You might live in a zone where you think rules are meant to be broken. But Google isn’t going to entertain such things at all. So don’t try to make your own rules and ideally follow the regulations that Google tells you to perform. Before starting, ensure to read the guidelines from the Help Center.

Understand the Guidelines and Follow Them Seriously

Gone are the days when you did poor link building and keyword stuffing to bring SEO growth. Today, if you want to sustain in the marketplace for long-term, don’t apply tricks against these guidelines and focus on publishing genuine content.

2. Do Link Profile Audit

Don’t wait until you’ve gotten into a manual penalty. Instead, you should play smart and clean up your link profile as early and quick as you can. It sounds like a tedious task, but in reality, it isn’t if you follow the right approach.

Google generally uses a link profile when indexing the site based on its quality. The algorithm ranks the site on two major aspects i.e. the quality of the link sources and anchor text used for the links. You can simply attain the list of all the links from Google Webmaster Tools.

Do Link Profile Audit

Source: webmasters.googleblog.com

This way, you can carefully review your links and find harmful backlinks. Then send the email to the webmaster of the site and ask them to remove them. If webmaster doesn’t respond, use the disavow tools instead to remove the links from your profile.

3. Use White-Hat SEO

If you’re using unethical Search Engine Optimization (SEO), it may cause you more harm than benefits. You need to comprehend whether your SEO practices are sabotaging your website or actually helping it. Pay complete attention to several factors such as internal linking, backlinks, content, anchor texts, and keyword research to bring optimum results. You can even optimize your SEO performance using any tool.

Use White-Hat SEO

4. Be Aware of Google’s Algorithm Updates

Since the algorithms of Google certainly changes, it is good to stay on the top of them to avoid violation. There are plenty of tools and sources available that gives information about every algorithm change timely.

Be Aware of Google’s Algorithm Updates

If you keep a constant eye on the search community, you are more likely to reduce the chances of getting hit by Penguin or Panda.

5. Don’t Forget, Content is the King

Last but not the least, content marketing is something that always works. So focus on creating different kinds of content such as blogs, infographic, live video streaming and so on to engage more and more users. When you bring good content to the front, the audience will definitely visit, click, learn and share it with others. And eventually, ranking, traffic and revenue will increase while avoiding the penalties.

Start with evaluating what Google wants, how the algorithm works and what do you need to do to create a win-win situation. To avoid the current or future Google penalties, ensure to follow these tips to play smartly and succeed in the search game.

Do you think your website may at risk of Google penalty? If you’d like our assistance, connect with us today!