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6 Key Benefits of Using Wireframes Through Web Development Process

Wireframing is an integral part of a web development process in order to create a user-friendly and impressive website. It is necessary to keep wireframes simple yet attractive. The main purpose of wireframing is to show how components are laid out on the web page and how the site navigation must work. The extra pop of color and images can distract the user’s attention from the navigational elements and layouts. It is ideal to create wireframes between abstract site planning and real development of a site.

Wireframes are basically a visual representation that shows a skeletal framework of a website layout design. Wireframing enables you to perform various things way more efficiently and hard work you do in this phase will give you maximum rewards in the future. Sometimes, people get carried away easily with a thought of creating a website. It is important to pay attention to wireframes as it is a strong foundation to increase your conversions and customer loyalty.

Here are some crucial benefits of considering wireframing for any web design project.

  1. Shows Site Architecture Visually

A sitemap can often be conceptual, especially when it comes to a large one. It is better to take the sitemap to wireframes, to begin with, the actual visual process of any project. Wireframes allow you to transform the intellectual landscape of a flow chart into something tangible and genuine without interruptions. 

2. Simplifies Website Features

In some cases, clients may unable to understand the meaning of things like dynamic slideshow, Google map integration, breadcrumb, product filtering, and other kinds of features. Wireframing can help to provide information to a client regarding the function of features, the way they will display on a specific page, and their uses.

3. Encourages Usability to the Forefront

This is one of the essential things of the whole wireframing process. Wireframes can help to push usability to the forefront while displaying the layouts at their core. It enhances the overall functionality of a website, navigation placement, feature replacement, links naming, and much more. 

4. Recognise Ease of Updates

For content managed projects, wireframing is significant. It works great to recognise how your site can manage content growth when your number of products will increase in the future.

5. Create the Design Process Iterative

Despite integrating the functionality and branding needs of a website in a single step, wireframes make sure that these aspects are considered as one at a time. This helps clients to provide early feedback and can help to meet their requirements.

6. Saves Time

With the help of wireframes, designs are created with better calculation, developers can gain an in-depth understanding of the Web development process, and content management gets far easier. Therefore, it saves a lot of time for clients, development team and agency.

Well, wireframing is one of the most important aspects of web process that cannot be ignored at any cost. It is not possible to build an entire website without a screen blueprint or page schematic. Whether you aim for SEO-friendly website or easy content management process, wireframing is best for maximizing persuasiveness of all kinds of projects.

If you have any other queries regarding wireframes and web design process, get in touch with us now. We’d be more than happy to help you!

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6 Ways to Increase Your Sales Using Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is one of the effective techniques to expand your business in such a competitive marketplace. Since millions of businesses across the world competing for the same eyeballs, it is important to advertise your business online in a unique way to promote your products more effectively.

People often get confused between SEO and SEM. Search Engine Optimisation (SEO) is a powerful way to drive traffic and rank without paying for Ads while SEM is a practice of advertising your brand and products through search engines to increase conversions. Basically, SEM is a practice of promoting a business using paid ads that appear on SERPs. It helps advertisers to show their ads on the search engine to the customers who are ready to make a purchase at the precise moment.

The competition is growing at a fast-pace and you need to think something extraordinary to get one step ahead with your rivals. Here are some effective ways that you can use to boost the sales of your business with SEM.

  1. Keyword Research

Keywords are the foundation of SEM as users enter search queries into search engines to find what they’re looking for. You can use Google AdWords to start with your keyword research. Without keywords, customers cannot be able to find you this is why you should use relevant keywords to generate qualified leads.

2. Create Compelling Content

Without quality content, keywords are just useless. Content can help to convert your visitors into customers. Publish engaging content across social media posts, blogs, web pages, and much more using relevant keywords to spread awareness about your brand.

3. Go Mobile and Go Local

The advancement in location-based targeting goes along with the surge in mobile searches. Many users search for “near me” and “nearby” using their mobile devices. Hence, you should also keep mobile optimisation in mind to get better results.

4. Manage Your Reputation

Reputation management is all about ensuring that you put your best efforts online when consumers go looking for you. Remember to be professional while interacting with the audience online. Respond to the negative calmly and quickly. Encourage your clients and existing customers to post positive reviews to spread a word about your brand.

5. Optimize Google My Business

Optimise your Google My Business properly so that your customers can navigate you easily. Make your business more appealing by adding relevant information about your business such as photos, contact details, location, categories, products, and reviews. This can help to increase your visibility and drive more sales.

6. Use Social Media to Reach Broader Audience

Social media has become the fastest network to engage with a number of people and brands at the same time. It gives a great opportunity to target a larger audience, attract more prospects and build strong relationships with the audience. Post your business insights, content, updates, and events on social media to increase your customer engagement.

Search Engine Marketing (SEM) is a great way to increase conversions and visibility of your business. Using these strategies can help you to drive a huge amount of traffic and ultimately grow your business. 

At eSearch Logix, we use proven SEM techniques to double your chances of getting higher returns and transform your potential visitors into customers. For better understanding, talk to us now.

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7 Successful Social Media Marketing Tips to Build Your Brand

Social media marketing can positively influence your online brand and image. It is adaptable, dynamic and quickly moving. With the help of that, you can promote your brand amongst people quickly.

Let’s discuss the social media marketing tips that can build your brand:-

  • Establish good relations

Marketing relationship is very important at the time of getting started with a new business. You should be familiar with your audience and their requirements. Nowadays, every person is connecting to the internet. A lot of business owners are now using Twitter, Facebook, LinkedIn, LinkedIn Pulse, Tumblr, Pinterest, YouTube and some other social networking tools to market their business. Now, customers not only know your brand but they also want to know about you. By establishing good relations with people, you can promote your brand.

  • Write more and more articles

Article writing is also necessary for the promotion of your brand. It can be a very effective strategy for the growth of your business. An article enables you to give gainful information to your customers and direct them back to your webpage to discover more. By writing more and more articles, you will find great traffic on your site. Many article submission sites are also available on which you can submit your articles. It provides backlinks back to your website.

  • Blogging

Blogging is another method of effective marketing, as it allows you to create new content each day, and discuss the events happening in your industry. Content is considered to be the king, so you have to keep it fresh. With the help of a blog, you can promote your targeted keywords for the promotion of your brand. Utilizing your site to speak with potential customers consistently will contribute to build your brand.

  • Facebook

Facebook is one of the most appreciated social networks among online users. Nowadays, there are millions of active Facebook users. Almost 65% of total users are among the age-group of 18 to 24. Facebook permits clients and entrepreneurs to make a business promotion page, where customers can enlist themselves as a part of your promotional page. With the help of this, you can easily promote your brand amongst lots of people.

  • LinkedIn

LinkedIn is world’s largest professional network having around 45 million users. You can hold your business name in LinkedIn, with the goal that others can’t utilize it further. With the LinkedIn, you can create a brand image of your business and build a reputation.

  • Twitter

Twitter is becoming more and more famous among people. There are huge numbers of registered users and it allows you to follow and be followed by others. You can use Twitter for the promotion of your brand. Thus, you can announce your business advancements for all purposes within seconds. With the help of that, you can easily reach to your target customers.

  • Maintain brand reliability

One thing that you need to remember is to keep up consistency in brand promotion. This can make your profile all the more resounding among the entire field and make you famous among the group.

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Things You Must Know about Upgraded Google Keyword Planner

Keyword research is a critical factor in paid search advertisement. In order to make keyword research simple, fast and result oriented, Google has introduced the Keyword Planner in 2013, which helps PPC advertisers in manifold ways:

  • Find new keywords as well as ad group ideas for PPC campaigns.
  • Get the traffic forecast for a list of specific keywords such as predicted clicks and estimated conversions.
  • Create Adwords campaigns in easy and fast manner.
  • Know the valuable stats like search volume to judge which keywords to be focused in a new or existing campaign.

Last month, Google has come up with a range of mobile and competition focused updates to make it much productive tool for online advertisement. Google has now rolled out significant updates to the Adwords Keyword Planner to make it exponentially useful for online advertisers.

The new upgrades are evident to be focused on allowing advertisers to compare their performance to that of competitors, and it also help Pay Per Click Management Agencies to deliver good results to their customers. Let’s have a sneak peek into the latest upgrades to the Adwords Keyword Planner:

With newly upgraded keyword planner, advertisers will be able to get an overview of their campaigns’ relative ad impression share compared to the top five market leaders as well as other advertisers in the industry. Such comparison will be based on specific keyword as well as against various keywords. It will help advertisers to concentrate more upon the areas where keyword expansion could be prolific as well as to grab the missed opportunities.

ADVERTISERS CAN COMPARE IMPRESSION SHARES TO THE TOP MARKET LEADERS

From now onwards, advertisers can assess their relative ad impression share for new keyword ideas compared to top five market leaders in the industry. They can get such comparative information for all the keyword ideas generated by them.

Let’s assume you are looking for new competitive keywords for a new product through Adwords Keyword Planner, then upgraded keyword planner will show the areas where market leaders have strong impression share to let you focus on the most significant keyword areas in the space.

 

ADVERTISERS CAN COMPARE IMPRESSION SHARE TO SIMILAR ADVERTISERS/COMPETITORS IN THE INDUSTRY

With newly upgraded Adwords keyword planner, users/advertisers can also assess their relative ad impression share for new keyword ideas compared to similar advertisers in the industry for different keyword categories.

For instance, the new keyword planner will highlight the areas where your ad impression share is lower than other advertisers in the industry. It helps you to recognise the keyword ideas most relevant to the specific business or product.

 

It will also help advertisers/users to prioritize the keywords with high average monthly search volume and low ad impression share. Advertisers can now better focus on keywords with less competition as well as on suggested bids where one can easily secure ranks in top ad positions.

These new small yet significant updates to the Adwords keyword planner will surely empower advertisers/sponsors to expand and optimize their keywords for much prolific results.

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Bing Added Mobile Friendly Label to Their Mobile Search Results

Now you can see which website is Mobile Friendly while using Bing as your Search Engine, Bing has added the “Mobile-Friendly” Label to the mobile friendly webpages in their Mobile Search Results same as Google.

Here is a screenshot of Bing Mobile Search with Mobile-Friendly label:

 

Google launched their Mobile Friendly label officially last November, and in coming days on 21st April Google is going to launch its mobile friendly algorithm. Bing mentioned about the importance of mobile and its challenges back in November 2104, but there were no mobile-friendly labels in Bing Mobile Search results.