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  • How Mobile-Focused PPC Campaign Can be Beneficial for Your Business Growth?

How Mobile-Focused PPC Campaign Can be Beneficial for Your Business Growth?

esl / March 25, 2020

The usage of mobile in search marketing is growing tremendously with no chances of slowing down anytime soon. While mobile PPC campaigns are performed different than desktop counterparts, marketers don’t have any excuse for ignoring this approach as it allows them to reach and connect with the potential customers on-the-go. Since more and more people […]

How Artificial Intelligence Will Influence the Future of SEO?

Alekh Verma / February 27, 2020

The use of Artificial Intelligence (AI) and machine learning isn’t a new concept entirely, but it is growing rapidly. The latest technologies have evolved many industries and created a buzz all over for the previous few years with a good reason. The new intelligence technology has already proved to be useful in the area of […]

4 SEO Trends You Should Follow to Increase Your Presence in 2020

Alekh Verma / December 16, 2019

As competition is increasing at a fast-pace and various websites are being launched, it is wise to make some changes in your SEO strategy to get on the top of search engines. SEO (Search Engine Optimization) is a comprehensive technique to achieve organic traffic, rankings, and qualified leads from the Search Engine Result Pages (SERPs). […]

How to Boost Quality Score of Your Landing Pages Faster?

Alekh Verma / December 6, 2019

Having a poor quality score will likely display your ads on Google less and you will end up missing the chances of getting valuable conversions. A low performing Google Ads landing page immensely affects your quality score and may cost you more for your ad on each click. Since a number of advertisers using PPC […]

4 Major SEM Trends that Will Lead the Charge in 2020

Alekh Verma / September 26, 2019

Search Engine Marketing (SEM) has witnessed various changes in the past couple of years and will continue to evolve in the coming years. The future predictions of SEM or SEO are always on the minds of marketers. With the advancement in technology and algorithms, it is becoming difficult to step up the game and live […]