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  • 4 Tips on How Advertising with Social Media Will Help in Business Growth

4 Tips on How Advertising with Social Media Will Help in Business Growth

esl / March 25, 2021

Currently, around 45% of the world’s population is busy in using social media daily and the number is expected to grow in the coming years. Businesses are shifting towards digital channels advertisement from traditional channels for business growth. With social media advertisement, businesses can reach much larger audiences, engage with potential customers, can increase brand awareness, […]

What Do Marketers Need to Know about Sentiment Analysis in Social Media?

Alekh Verma / October 1, 2019

Sentiment analysis is a practice of recognizing users’ opinions which are expressed in text and further categorizing them into negative, positive and neutral. Marketers can conduct this process by reading every message, comment or reviews received from the audience. But labelling each of them accordingly can be an extremely time-consuming process. In order to boost […]

How Social Media and Influencers are Changing the Marketing Methods of E-Commerce?

Alekh Verma / September 11, 2019

The online habits of consumers are certainly changing over time with the advancement of mobile shopping apps and e-commerce websites. Whether it is Instagram, Facebook, and any other social media channels, all the influencers are getting massive attention from the consumers these days. Businesses are driving sales by collaborating with influencers and using the power […]

What is E-Commerce Marketing and How it Can Help Grow Your Business?

Alekh Verma / September 9, 2019

With a number of marketing operations taking place online, eCommerce marketing is an effective strategy to turn your visitors into active customers. Basically, eCommerce marketing is a practice of promoting your business online in order to drive brand awareness and sales. Using the right digital and inbound marketing can help you to attract a larger […]

5 Reasons Why Social Media Marketing is Boon for Your Business Growth

Alekh Verma / August 19, 2019

Social media networks have become a substantial part of every business marketing strategy. No matter if you own a local store or large scale company, having a strong social media presence is significant. It can help you to reach your customers and ultimately increases brand awareness and visibility. It gives a phenomenal marketing opportunity to […]