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  • What Do Marketers Need to Know about Sentiment Analysis in Social Media?

What Do Marketers Need to Know about Sentiment Analysis in Social Media?

Alekh Verma / October 1, 2019

Sentiment analysis is a practice of recognizing users’ opinions which are expressed in text and further categorizing them into negative, positive and neutral. Marketers can conduct this process by reading every message, comment or reviews received from the audience. But labelling each of them accordingly can be an extremely time-consuming process. In order to boost […]

How Social Media and Influencers are Changing the Marketing Methods of E-Commerce?

Alekh Verma / September 11, 2019

The online habits of consumers are certainly changing over time with the advancement of mobile shopping apps and e-commerce websites. Whether it is Instagram, Facebook, and any other social media channels, all the influencers are getting massive attention from the consumers these days. Businesses are driving sales by collaborating with influencers and using the power […]

5 Reasons Why Social Media Marketing is Boon for Your Business Growth

Alekh Verma / August 19, 2019

Social media networks have become a substantial part of every business marketing strategy. No matter if you own a local store or large scale company, having a strong social media presence is significant. It can help you to reach your customers and ultimately increases brand awareness and visibility. It gives a phenomenal marketing opportunity to […]

5 Powerful Content Strategies for LinkedIn Business Page Marketers Should Follow

Alekh Verma / August 7, 2019

Today, LinkedIn is not just limited to connect job seekers with prospective employers. It has become a popular platform and an extremely useful tool for marketers. The biggest advantage of LinkedIn is that it is operated by many decision-makers, business holders and senior-level influencers. While you promote your brand on LinkedIn, it grabs the attention […]

7 Amazing and Creative Ways to Scale Your Facebook Ad Campaigns

Alekh Verma / August 5, 2019

Combining the strength of Facebook’s advertising is a difficult road to navigate, especially when it’s time to boost your advertising efforts. By just spending more money does not mean you can easily see better results. Facebook algorithms are quite unpredictable and scaling should be done according to certain principles. Making a decision of increasing your […]