Google bring changes to its search algorithm around 500–600 times in a year. While majority of changes are minor, Google also keep rolling out major algorithmic updates that significantly affects search results. At eSearch Logix, we are constantly on alert for changes in Google’s ever evolving algorithm to provide up to date SEO solutions.
Though Google keep on bringing constant changes, but its gold standard never change. Google prioritize the websites with the best content and delivering the best user’s experience. Eventually, our Google SEO services are focused on delivering the best quality content and the best user experience.
On-Page Optimisation Solutions
eSearch Logix team follows the latest trends and proven methodologies to deliver performance driven Google SEO services. We focus on addressing a variety of basic On-page SEO elements described as follows:
Quality optimisation of website
We focus on making your website, a valuable resource for users. All our SEO efforts are geared towards boosting organic results, sharing only valuable and usable content and carefully using SEO strategies, so it should not have an impact on the quality of your website.
Our SEO team is skilled in using keywords, SEO strategies and content. We make sure your website should gain search engine rankings without losing value for users. We strictly avoid things like keyword stuffing to deliver only quality results.
Our website design team make website with clear hierarchy and text links. We proffer sitemap to your site users with links which point to important areas of the website.
Descriptive Meta tags and alt tags
Meta descriptions are great selling snippet creating brief & informative description of your website focussing on services and specialities of your services. Alt tags relate to use of eye catchy and relevant images with alt text for each webpage of your site.
Technical Website Optimisation
In order to enhance user’s experience, we create search engine friendly websites focussing on all essential technical aspects of the website.
- Broken links
- URL Optimisation
- Creating XML site map
- If-Modified-Since HTTP header
- Robots.txt file
- Browser compatibility issues resolution
We make sure to check for broken links, unnatural anchor text and correct HTML to increase rankings and click through rates.
We carefully place keywords in URLs with hyphens and make sure they are clean and precise for maximum results.
Creating XML site helps to include all additional information about each URL page such as when the page was last updated, how often the page changes etc. It allows search engine spiders to better crawl the site.
We make sure your web server supports the If-Modified-Since HTTP header. Such feature tells search engine spider two things:
1. The webpage has not changed, so there is no need to download again.
2. The webpage has changed, so there is need to download again to get new information.
Supporting this feature saves you both bandwidth and overhead.
We We make use of the robots.txt file on your web server, so that Google able to understand your website and instruct search engine spiders how to crawl and index pages on the website. It prevent crawlers from indexing content that is not important and point them towards what is important to be surfaced in search engine result pages.
We analyse website load time and optimise load time using reliable tools like Page Speed, YSlow etc.
Offline SEO Services
eSearch Logix team offers proven offline SEO solutions to create distinct and highly noticeable online presence of your brand and business. Some of our offline SEO solutions include the following:
- Social Networking
- Blog Posting
- Social Bookmarking
- Press releases
- Article writing
- Forum discussions
- Classified submissions
- Question and answers
- Comment posting
- Business and Local Listing & yellow pages
- Photo sharing
- Video marketing
- Link exchange
- Cross linking
- Widget or Gadget development
- Document sharing
- Community creation in social networking sites.