If you still haven't created your Google Business Profile, you're passing on several golden prospects. One of the internet giant's most efficient tools for assisting you in growing your local and global online business presence is Google Business Profile. A properly updated Google Business Profile can, among other things, make it easier for potential customers to find your website read or write about your goods or services, find directions to your shop, and more.
On the other hand, failing to set up and maintain your Google Business Profile can quickly lead to reputational harm, limited exposure, and a loss of potential clients who are looking for the goods or services you offer on Google. Read this blog if you want to know more about Google My Business Profile.
However, if you’re someone who already has an established Business Profile on Google then you’d be interested to know more about its recent transition from ‘Google My Business App’ to ‘Google Maps & Search.’ We’re going to discuss this recent transition in this article and how you can edit your profile to stay up to date with the new Google guidelines.
Having a Business Profile on Google Maps and Search gives you the benefit of:
However, one must note that certain features differ between Google Maps and Search, and the Operating System.
Google has recently made it easier for business owners to manage their Google Business Profiles. Now, if you own a business profile, you cannot use the ‘Google My Business App’. Instead, you have the option to manage and edit your profile directly from Google Search and Google Maps app.
However, business owners must note that there has been no change in how customers will find or interact with your business profile online.
This transition only affects the business owners who now must use Google Search or Google Maps App to access or edit their business profile. Let’s find out how you can do that.
You can access your business profile on Google Search with the following steps:
Follow the steps mentioned below-
You have the option to edit your business profile on Google using Search & Maps in order to keep the information on Google accurate and up-to-date. Doing so allows potential customers to find and learn more about your business.
You can easily make changes to information such as business name, category, service area, phone number, hours, website, address, pin location, attributes, photos, opening date, and more.
To edit your business profile on Google Search-
To edit your business profile using Google Maps-
One of the most reputable companies listing databases in the world is Google Business Profile. You can manage your online reputation, improve your local search ranks, and draw in more potential clients by setting up a Google Business Profile. Nevertheless, setting up a Google Business Profile is only one aspect of the fight.
You must understand how to maintain your Google Business Account and keep it updated if you want to take advantage of all these advantages. The following outcomes for your company might be produced by a properly maintained Google Business Profile:
So, by maintaining an updated Google Business Profile, you can draw in more potential clients.
It's time to go over a few quick pointers on how to make your Google company listing stand out in the Google search and maps now that you've figured out how to alter your Google business page.
In both Google Maps and Search, business listings with confirmed locations typically appear higher in search results. For instance, if your company provides digital marketing services in Chicago, you might want to think about using Google Business Profile as one of your main marketing channels to draw in new clients.
Additionally, confirming the location of your company directly raises your ranking for the distance ranking factor. (Pro Tip: Run a fast SEO assessment to determine how healthy your company website is overall.) This is why, if you neglected to do so during setup, it is vital that you verify your location in your Google Business Profile.
You only need to request a location verification postcard from Google Business Profile Manager's location option in order to confirm the physical location of your company. Additionally, after receiving the postcard, input the secret code on it to confirm the address of your company in the Google Business Profile.
Businesses with complete profiles and precise information are simpler to match with the correct queries, according to Google's Google Business Profile Help Centre. This simply implies that you can greatly increase your chances of being among the top results in Google Search & Maps by completely filling out your Google Business Profile.
It was stated in another Google Business Profile Help Centre Post that if you complete your Google Business Profile:
Make sure to naturally incorporate important keywords while filling your business profile on Google to further improve your chances of appearing in Google Search and Maps.
Use the Keyword Planner Tool or Google Trends to discover the keywords your target clients use. Both of these resources are available for free use and can assist in identifying the precise search terms that potential clients are using to look for the goods and services that your company provides.
Just be careful not to forcefully insert keywords or use irrelevant keywords as this can lower your search rankings in Google Search & Maps.
Google Firm Profile gives additional options to emphasize significant information about your business based on the key category you've selected for it.
If your company fits into one of these categories, you might want to use the following category-specific features:
In addition, depending on the type of business, companies can enable several button types like Orders, Reservations, or Appointment Booking.
An excellent strategy to give your consumers on Google Business Profile useful information is to pre-fill your Q&A section. The most effective approach to achieve this is to keep track of the typical inquiries your potential consumers have about your goods or business in general and respond to the most crucial inquiries in the Q&A section of your Google Business Profile.
Better, you can simply copy your company's FAQ page from its website and paste it into your Google Business Profile. This will result in a win-win scenario for your company, your clients, and Google.
It's always a good idea to learn how to manage your Google Business Profile on your own if you want to draw new consumers from Google Search and Maps so that you can track performance, make changes based on findings, and keep your business profile current.
We hope this article has provided you with all the information you require to manage your Google Business account on Google Search and Maps. However, feel free to contact an SEO professional at any time if you require it.
eSearch Logix Technologies Pvt. Ltd.
Address (Delhi/NCR): 1st Floor, H-161, Sector 63,
Noida, Uttar Pradesh, India
eSearch Logix LLC
Address: 30 N Gould St STE R
Sheridan, WY 82801, USA
SALES (INDIA): +91-836-8198-238
SALES (INT.): +1-(702)-909-2783
HR DEPTT.: +91-977-388-3610