10 Google Analytics 4 Measures To Focus On Before The Holiday Season Sale Starts

1. Check if your Ecommerce Platform Supports the GA4 Tracking through Apps or Plugins.

2. Check if you have the needed Referral Exclusions

3. Check if any Domain Tracking is Required

4. Analyze if you are Getting Traffic from Google Ads.

5. Check if your Google Search Console is connected to correct Google Analytics Account.

6. Set up your Landing Page Reports.

7. Check if Enhanced Measurement options are Enabled for Key Events.

8. Set your Attributions and Lookback Windows properly.

9. Keep a Check into GA4’s thresholding issue.

10. Have Annotations to offer Proper Context to Key Numbers.

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