1. Digital marketing has a vast reach in India, given the large population and the increasing penetration of digital devices and networks.
2. Digital marketing is cost-effective as compared to traditional marketing and allows businesses to track and measure their results in real-time.
3. Digital marketing offers a more personalized experience to the customers, allowing businesses to target specific audiences with relevant messaging.
4. Digital marketing provides businesses with the opportunity to leverage digital platforms such as SEO, content marketing, SMM, and email marketing to reach their target audiences.
5. Digital marketing allows businesses to measure the success of their marketing campaigns, enabling them to make adjustments as needed to maximize their return on investment.