Keyword Cannibalization occurs when multiple pages of a website target the same or similar keywords. This feature makes your webpages compete with each other and affect site's performance.
HOW TO LOCATE KEYWORD CANNIBALIZATION ISSUES?
1. A Quick Content Audit
Cannibalization Issues will be easy to find with content audit.
2. Perform a Google Search
Google will show the list of similar pages ranking for a particular keyword of the same domain.
3. Keep a check on ranking fluctuations
Sudden drop in the ranking of multiple pages that have a common keyword is a sign of cannibalization.
4. Monitor Internal Links
Internal Links can find links to multiple pages with same keyword.
5. Study Traffic Data
Comparing page performance through analytics can be helpful. A page that is shooting up with visitors and another page on the topic having no views.
6. Use Tools
Various tools are available in the market that quickly detect cannibalization issues.
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