Social media is no more a place for virtual hangout or an addition to your online presence. It has become a significant platform which bridges the gap between you and your potential customers. When you are in a constant battle to grab every customer’s attention, it is your will, and moreover, your process of how you create a positive and … Read More
Brand Awareness Vs Lead Generation – Do You Need Both For Brand Marketing?
You have been trying hard to get your firm where it needs to be. You are incorporating different measures to give your brand a unique and popular identity and increase your revenue generation. But, somehow, somewhere on the track, you are messing up things. You are not getting the right mix of brand awareness and lead generation strategy. This is … Read More
5 Powerful Ways You Can Improve Your Search Value By Combining SEO And PPC
Search Engine Optimization (SEO) has been in existence for quite a while, ever since people started using this platform for gaining business-specific visibility. And, along with SEO, there came a bunch of other alternatives which paved the way for optimizing the marketing strategy for a website in an altogether different ways, directed towards the core objective: improve visibility and search … Read More
10 Top Social Media Marketing Tools for Increased Brand Awareness
If you act smartly and diligently on your digital marketing strategies, then you would pretty much understand how effective is the social media marketing. It is, certainly, the most powerful communication platform in the current times, bridging the gap between your company and your customers. It is just a matter of a creative thought-process, innovative strategy and an internet connection … Read More
5 Google Penalty Checker Tools to Assess and Monitor Your Website Effectively
If you are a webmaster or a site owner, you might have experienced situations when you have opened your site, experiencing healthy incoming traffic up to yesterday, and found out that it has been hit by a Google algorithm penalty. Well, this can be heartbreaking, especially as it has attacked the center of your business platform. But, you need not … Read More
SEO Tactics – What High Value and White Hat Steps You Need To Implement
Search Engine Optimization (SEO) has been around long enough, that it has gone through a myriad of changes over the course its usage. And with Google stamping its authority over the SEO parameters through algorithm updates, time and again, there has been a lot of debate and conclusive stories about what are high value and organic tactics that puts you … Read More
What Is The Basic Difference Between ‘Fetch’ & ‘Fetch and Render’ in Google Search Console
Google Search Console (previously known as Google Webmaster Tools) is a premier web service from Google, that helps it to communicate with webmasters. Through the Search Console, webmasters can check their site’s indexing status, identify different issues and optimize its visibility. And the best part is that using Search Console is absolutely free. For any webmaster, utilizing the Search Console … Read More
5 Must-Do SEO Tips Every Beginner Should Know
With an evolving virtual business space that is highly flexible, Search Engine Marketing (SEO) entails the world full of standards, techniques, methods and know-how, which one must keep updated with to gain expertise and grow. As an SEO beginner, there is a lot that you need to familiarize with; tools, techniques, methodologies that forms the base of SEO ploys that … Read More
What is the Future of SEO? 5 Factors to Look Into!
Search Engine Optimization (SEO), since it was introduced to the digital world, has evolved through many phases and changes, with the introduction of newer techniques, elimination of several methodologies, and a lot more. In current retrospective, it can be safe to say that future holds the same altering patterns that we have been witnessing till date. So, what does the … Read More
Bounce Rate As Ranking Factor? Google Says No
In the last few years. Web marketers have long argued about if the bounce rate is a good metric to include as a ranking signal. Every digital marketing specialist has put in their own visions and thoughts. But one thing, that most, after a thorough analysis and rank metrics will agree upon, is that bounce rate is definitely not a … Read More