The people for the people create Websites. They are designed to share about the ideas and offerings of business, brand and organization. Some people think that it is important to make website user friendly, so those using it should be able to get the most out of it. While many others think, that it is more important to work on their page rankings to increase the revenue of the business anyhow. But, what is more significant to reap maximum benefit out of your online presence?
When any small or big business plan to have a website, the goal is usually to get more customers, spread the awareness about brand or business or promote products and services of a business. All these goals can be achieved only if the site is user friendly. If your site delivers an overwhelming experience to users and give them reason to stick with it, then only users will be able to respond as per your desires and expectations. If your website is user friendly:
Your efforts of creating attractive and user friendly website go all in vain if your website is not Search Engine friendly. Your customers and targeted audience will search for your brands, products and services through search engines.
Remember, there are millions of businesses and individuals in your city as well as other places around the world engaged in offering same kind of products and services. If your site is not search engine friendly, it will not appear on top search engine result pages when your potential customers are looking for them. When your site is not capable of being searched by your targeted audience instantly, there are least chances of survive and succeed in the online world.
If your website is user friendly but not search engine friendly it will remain a dull piece of art, kept in a corner, unnoticeable and unproductive. If your website is search engine friendly but not user friendly, it will not serve your purpose either. Your site won’t be able to rank higher for a long time if it is not user friendly. If you want to make your website productive for your business, it is essential to adorn it with features adorable by our targeted users as well as search engines.
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