Search Engine Optimization (SEO), since it was introduced to the digital world, has evolved through many phases and changes, with the introduction of newer techniques, elimination of several methodologies, and a lot more. In current retrospective, it can be safe to say that future holds the same altering patterns that we have been witnessing till date.
So, what does the future of SEO hold for digital marketers? What do they look to work upon and build their strategies in relation to? What type of marketing platforms and practices will hold the edge? You can consult a top SEO company in India to get a good perspective in this concern. Here, we look at 5 aspects which will be a significant part of SEO in the future:
More and more emphasis is now on the level of satisfaction the user is getting from a certain website or page. Business can progress only if they are able to provide what the user is looking for, and that is what Google is focusing on. The websites offering rich user experience stand to gain, and that can be achieved with quality, relevancy and improved interface and communication through the website.
Smartphone usage is almost double than the computer usage in an average day. According to a Google statistics, two-fifth of searches is now done through mobile devices. Thus web optimization is not going to be enough for marketers and webmasters to tap the user base. As the mobile-based web interaction increasing continuously, the Accelerated Mobile Pages feature is set to become highly significant in the near future. More the mobile-friendly a site becomes, it will become more favorable with the AMP indexing feature introduced by the Google in 2006.
Link Building will still count as an important technique, but it will be become quite different from the current scenario. In the initial days black hat had become handy mechanisms for getting a site to rank well in search results. But that has become redundant now. Google introduced new algorithms, Penguin and Panda, which were highly sophisticated and started penalizing all types of spammy link building. The Google bots are becoming more refined, and down the line, manipulative link building will be a thing of the distant past. The focus will be on contextually relevant links. And as Mat Cutts also points out:
“Links might become little less important as Google starts understanding actual language”
With the rise of mobile technology, voice search features, Siri, Cortana and Google Now, will become more usable in the near future as proficient virtual assistants of the user. And as such, the SEO strategy needs to be altered to include voice search optimization. When we do a voice search, we tend to say the complete sentence, rather than concise text search; thus voice search optimization needs to be specific to conversational tone and queries.
In the near future, visual content, like images, videos, infographics are set to become a significant part of the web pages. Google and other search engines have updated their algorithms considerably in the past few years and have now become better at understanding what audio clips, images and videos are all about. Thus, visual content creators will have to start integrating SEO strategies when creating graphical and multimedia content.
So, if you are looking to grow your virtual business and expand your reach, consult only the best SEO company in India, that understands and adapts to the growing and changing SEO methodologies.
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