Link Building is one of the important and strong pillars of SEO. It is the process of driving links to your website from other sites over the web in order to build integrity, relevancy, and authority. Within SEO, the majority of e-commerce owners struggles with the link building and couldn’t have complete control over their inbound links. However, link building isn’t daunting as long as you have got a smart strategy and determination.
Unless you don’t have an innovative range of products, you may not receive many inbound links to your website. Therefore, it is important to find an accurate way that helps to increase your awareness and reach in search engines. Let’s look at some proven strategies to approach link building for your e-commerce website.
- Do Video Marketing
Video content brings a light of hope for your brand through narratives, behind the scenes, and in-depth demonstrations. You can create different kinds of videos like how-to, fun moments, educational, new product launch, and anything else to target your audience. In e-commerce, you can even advance your reach through hosting engaging and interesting videos on YouTube.
2. Promote Exciting Products
Another way to obtain backlinks is to promote your seasonal and new array of products to develop curiosity among the audience. This technique will eschew traditional methods and make your brand more appealing. Showcase your latest arrivals to drive traffic to your site while creating a buzz all over social media.
3. Use Influencers as Powerful Content Assets
Influencer marketing has grown tremendously in the matter of online stores. Most of the owners are encouraging influencers to create interactive content and build links on their behalf to expand their brand value. With a wider following and fans, influencers can help to give more power to your brand and encourage viewers to buy your products.
4. Create Engaging Content
Since Google’s algorithms continue to give priority to organic links, brands will consider focusing more on publishing valuable content. Content pieces like blogs, articles, social media posts, etc. should define the image of your brand with the authoritative links and serves a meaningful purpose to specific web pages.
5. Develop Internal Links
Building internal links throughout the website is the most straightforward technique. It may consume a lot of time, energy and auditing but gives you greater benefits in the long-term. Internal link contributes to overall SEO by helping your site users to easily navigate on your platform. This will increase your click-through rates, sales and user’s time duration on your site. Start creating internal links by showcasing associated products on each product page. This will surely add valuable links and keep the users on your site for a longer time period.
The result of link building entirely depends on the strategies that you implement to achieve your business goals. This can be a gruelling process for e-commerce business. But a good strategy and planning will immensely grow your sales, exposure, and success.
Hopefully, these e-commerce link building strategies will help you to use sustainable and practical techniques for your e-commerce store. If you’ve any other queries regarding link building, get in touch with us or comment below. We’d glad to support you.