Google does have a different set of algorithms and is advancing tremendously in the areas of tracking content and interpret it. Earlier, there were two best approaches of SEO (Search Engine Optimization) implanted in everyone’s mind – Wrap the entire sheet in H1 tags and use the only H1 tag. Over time, experts stop using such practices and this concept was replaced by “large text near the top of the page.”
H1 elements are a great method to offer more structure to the page so that search engines and users can understand which sections of a page carry what sort of information. Google has drastically evolved in terms of content analysis and comprehending the parts of a page match together.
Instead of many declarations by Google, SEO experts are still unsure whether to use H1 or not or how important is it for website rankings. This post will give you a clear understanding of the benefits of H1 tag for SEO.
Why Use H1 Tag?
While Google seems to detect a number of titles one way or another, there are still many good reasons for using H1 to step ahead in the ranking game. Let’s take a look at some of them:-
1. Google May Consider H1s In Place Of Title Tags
In some scenarios, Google can’t find your title tags or may choose to replace the title from other components of your page. Many times, this can be an H1 tag.
2. H1s Enable Accessibility
The screen reading method may use the H1 tag to allow users to navigate your content both in display and the ability to browse.
3. Heading Usage Is Related To Better Rankings
Almost every professional SEO company unfolds a favorable connection between rankings and utilizing headings on a page. There is no strong evidence that shows headings are a crucial factor for Google ranking but elements like structured data can provide more context and relevance to the page.
How to Use Headings?
While it is a great idea to consider H1 as the best SEO practices, you may likely to fail in some situations. Here are a few guidelines you should follow:-
- Bring together your content with headings such as H1, H2, H3, and so on.
- Make sure to use a large heading at the top of a page. In simple words, this approach makes easier for Google, screen readers, and other technology or users to comprehend your content through the headline.
- If you have a CMS platform or facing any technical restrictions that stop you from using H1 and other SEO practices, you should put your best efforts under those guidelines.
SEO can be a daunting task in reality. It is ideal to approach the best SEO company in India to make it more flexible and increase your chances of success.
Things to Avoid When Using the H1 Tag
The primary thing to avoid is the use of various H1 tags. Many web designers and SEO experts may regret later after using more than one H1 tag. If your web page has multiple H1 tags, Google will find it difficult to select the right one or may completely overlook it.
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