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July 8, 2022
Marketing has always aimed to connect with your target at the right time and place. This necessitates contacting them right now online, where they are already active. Over time people are spending more and more time on the internet. People are using the internet for all kinds of activities be it shopping for clothes, researching
June 23, 2022
At one point in time strategies like search, paid media, and email marketing worked wonders for digital businesses. All one had to do was build an appealing-looking website, publish innovative content, and engage customers. As the internet landscape became more crowded, increased customer acquisition expenses gave rise to A/B testing, which allowed for a healthy
June 3, 2022
With 85% of consumers searching online before buying something makes it important for your business to have a responsive, fully-functional, SEO compatible website. However, one doesn’t have to spend big bucks to achieve it. When it comes to building a website for free, there are plenty of options available in the market, and most of
June 1, 2022
Serverless architecture or serverless is the only thing everyone’s raving about in the software architecture world. The three main cloud vendors- Google, Microsoft, and Amazon- are heavily involved in the process of serverless, and this has intrigued the whole world about the benefits of going serverless. However, before anything else, one must thoroughly explore what
May 20, 2022
What is design? “It is about creating solutions for people, physical items or more abstract systems to address a need or a problem”, says Strate School of Design. AIGA, the Professional Association for Design, writes: “Designers distinguish businesses from their competitors in the marketplace through innovative approaches to branding.” Designers solve problems. Just like engineers
May 17, 2022
Today, we’re flooded with data from virtually everywhere and information overload is a reality. According to Statista, people consume about 50% more information than just 10 years ago. Our brains are configured to handle a certain amount of information regardless of what we’re looking at. However, technology has helped us adapt and pick things up
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