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February 28, 2022
Google Snippets or also known as the featured snippets are short pieces of content, comprised of textual content and at times, images too. These snippets appear at the top of the SERPs of Google searches. They are primarily meant to solve certain queries quickly and promptly. Digital marketing experts have been giving their best shots
February 25, 2022
It’s no secret that social media is a great and leading traffic source for many businesses but not everyone is getting it right. This is the reason why Gary Vaynerchuk, in his talks, constantly makes a case about using social media as a native story telling platform and not the distribution channel. While I agree
February 24, 2022
Having a strong backline profile is quite important if you want your SEO strategy to thrive. Yes, this is because, strengthening your link building could easily help you climb the ladder in the SERPs of relevant searches and get you the desired rank that you have been trying so hard for. And, for that you
February 23, 2022
Email marketing is the most profitable direct marketing channel, generating an average return on investment of $42 for every $1 spent (DMA, 2019). For this reason alone, email should be a key pillar of your digital marketing strategy. Not doing any email marketing is like leaving money on the table. But if you’re a bit
February 22, 2022
The Covid-19 pandemic has changed everything, from the way people seek information, communicate, and even purchase. These changes mean that brands have to rethink how they market to customers and find new ways to build loyalty. In tandem, the way people work in companies has radically altered. The days of 9 to 5 in the
February 21, 2022
LinkedIn is considered to be the most prominent platform for B2B businesses. Now you must be wondering about how is it any different than Facebook or any other social media platform? Well, on Facebook, you can create audiences for your B2B business, however, LinkedIn hosts an entire community of professionals. These people are capable of
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