Nowadays, nearly all tech-giant is using voice search in one way or the other. Google’s Voice Search, Apple’s Siri, and Microsoft’s Cortana all are reaching to a greater extent to work as a powerful virtual assistant. It is expected that more than half of the queries on the search engines will be conducted using voice search in the upcoming years.
Voice Search Optimization (VSO) is relatively the latest practice so you need to be aware of its key fundamentals to open a door of opportunities. Voice assistants are specially designed to help users to navigate and find the relevant information over the web with ease. It is worthy to know some strategies when you begin analyzing your metrics. So let’s get started!
1. Optimize for Local Listings
People usually use voice search for local searches regarding places to explore like shopping malls, restaurants, street shops, and so on. For ‘near me’ voice searches, voice search app will automatically access the GPS location of your mobile device. You need to add your business with suitable categories, popular keywords, and results that people often use to find information. You can improve your local rankings by listing your brand with Google My Business, which will make a huge difference in your growth.
2. Target Long-Tail Keywords
Long-tail keywords are far more common than others in the area of voice searches to resemble speech more closely. Ensure to follow accurate long-tail keywords that people often speak when looking for something, then you can win better SEO (Search Engine Optimization) results than your competitors.
3. Concentrate on Mobile Optimization
Voice search is entirely for mobile devices. While Microsoft’s Cortana performs on laptops and desktops, very few people use it that way. Thus, optimizing your mobile devices can boost your audience for regular searches as well. This can also help to fill the gap between user behavior and experience, which brings more qualified traffic for your business. Luckily, Google has been modifying its mobile-friendly algorithms and recently came out with several updates to streamline the process of mobile optimization.
4. Optimize Crucial Factors
Search engine optimization is an iterative route and voice optimization need to perform in the same way as much as possible. That means you have to test and measure your performance consistently to stay on the top of the SERPs (Search Engine Results Pages). When you’ve recognized the queries you want to examine for, you have to see what outcomes that optimization is delivering and alter it accordingly.
As queries and software updates will evolve hand in hand, so you need to be prepared with Google Analytics and other tools to find out relevant keywords. You should also focus on cultivating reviews on popular platforms like Google reviews, Trip Advisor, and Yelp to reach a wider audience through voice searches. You should also be familiar with social media trends to stay ahead of the game and inspire as many people as you can. All these will help you to increase your rankings, get inbound leads, and stay ahead of your rivals.
If you want to gain more in-depth knowledge of VSO in order to increase your traffic and revenue, feel free to consult us. We can help you to find out how to improve your site and use programs like Alexa and Siri to attain results based on search queries.
Are you really serious about voice search optimization? We’d love to hear about your dream project, experiences and desires. If you have any queries, drop in the comment section below or contact us.