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6 Common Amazon Seller Mistakes that You Should Avoid at All Costs

The excitement of running a business on a platform like Amazon and driving higher revenues has encouraged a large number of people to try their luck. Amazon gives leverage to people to leave their tedious jobs and become their own bosses. If you are a new Amazon seller, you need to avoid making some mistakes otherwise you will end up with financial losses.

While the platform recruits thousands of sellers every year to the marketplace, many leave it within a couple of months, often for evitable reasons. It is always better to approach a professional for Amazon account setup to increase your chances of success, especially when you’re a newbie.

Let’s take a look at six common amazon seller mistakes that you should avoid to achieve success:-

1. Lack of Effort in Preparing Product Listing

The product listing plays a significant part when it comes to reaching potential customers. Once the user in on your product page, he/she will make a purchase decision based on the information you provide there. Avoid using low-quality images, irrelevant descriptions, poor features, and a shortage of keyword optimization.

2. Opting for Over-Saturated Niche

New Amazon sellers generally pick the niche without any research and select the products that they assume are viable, often end up getting poor results. This mainly happens when there are many well-established competitors. Go for a unique selling point to avoid this mistake as far as possible.

3. Overly-Priced Shipping Options

Customers tend to change their mind of buying a specific product due to its high shipping charges. Therefore, sellers should calculate the margins while taking shipping costs into consideration. For nominal delivery charges, you can get quotations for many logistics and determine which works best for you.

4. Driving Amazon Shoppers to Your Website

Many sellers often try to include a URL in the seller information or product, which is considered Amazon policy violation. It is a closed network that does not entertain such retargeting and branding practices. It is better to use other selling channels and tactics to boost site traffic rather than trying it on Amazon.

5. Copying the Other Sellers’ Setup

Selling your products can be a challenging task on Amazon, especially for newcomers. Don’t ever try to copy another sellers’ setup, the other party may be violating the Amazon policy and may not have relevant content. For reliable Amazon account management, evaluate the best practices, audit, test, and polish your seller account.

6. Lack of Knowledge on How Amazon Works

Don’t compare Amazon with other sites such as eBay or Google as it works on a completely different structure. Always make sure that your store is capable of managing products and selling on Amazon and your approach is aligned with Amazon guidelines. Keep a track on Amazon spend and earnings every month to obtain the highest ROI in the Amazon marketplace.

As you may have gained a clear understanding by now, there are plenty of mistakes sellers often make on Amazon marketplace. To avoid these seller mistakes, you can use practices of SEO in India driven by fair algorithms to deliver optimum customer service, manageable product listing, and delightful experience to shoppers.

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