Amazon Account Management Services

Product Category

Depending on your range of products, we will pick the suitable categories you can sell under. There are certain rules about categories, which we will take you through. As for professional sellers, all categories are open, while for individual sellers, some are restricted, and some are only for third-party sellers. We process through category selection and approval from Amazon, complying with its guidelines.

Product Listing

The product listing is at the core of your selling platform. To make the most of your sales capability, we ensure that we take a methodical approach to listing your products:

• Listing according to the category
• Adding all related information, including SKU, product ID, search terms, and other attributes
• Giving a proper product title, and detailed description
• Adding high-definition images taken from multiple angles

Multi-Variant Listing

If you are selling multiple products in a parent-child relationship (differing only on based of attributes such as size, colour, or other characteristics), then you don’t need different product listings for them but can group them on the same detail page. We will list the products matching an existing variation listing or will create a new variation listing altogether.

Want to create product listing variations? If you multiple products in a parent-child relation (differing only on based of attributes such as size, color, or other characteristics), then you don’t need different product listing for them but can group them together on the same detail page. While the regulations and policies regarding this can vary and be complex, you don’t have to worry at all, as will take you through the entire process and create multi-variant listings”

• Matching to an existing variation listing
• Creating a new variation listing

Product Page Optimization

Your sales depend on how much visibility your products are gaining and how convertible-efficient your product listing is. We implement SEO-friendly practices and measures using the best of the tools and methodology. We ensure to follow all the guidelines of Amazon to optimize your product listing, including product title, features and product description. We create user-centric content, include keywords strategically throughout the content, and include all the vital information that highlights the uniqueness and advantages of your products for the users.

Product Image Optimization

Product images are one of the most vital aspects of your product listing. We showcase your products using high-definition images, with multiple-angle photos that clearly define what the product is about, and what buyers can expect. Images are combined with keyword-optimized alt-text that helps in the product discoverability.

Content & Multimedia Addition

Amazon A+ Content, formerly known as Enhanced Brand Content (EBC), is an effective tool that helps to create unique, informative, compelling content in various forms (text, images, and videos). Without it, you are limited in text length and cannot add graphics and videos. Our experienced and skilled content writing process ensures influential product copy that improves user engagement and product saleability.

Strategic Work on Pricing

Pricing is a big factor that affects buyers’ decisions. Pricing your products right is a vital component of your entire sale process. We analyze your products, conduct competitor analysis, and assess how much valuable your product is for your customers. All this helps to price the product ideally so that will be value for money to your customers, as well as profit-making for you.

Keyword Research & Optimization

Based on buyer’s search intent on Google and Amazon related to your product, we categorize and list out all the probable keywords that need to be used in the product description, image alt-text, and more, along with marketing campaigns, so that your products have a higher visibility in search results on Amazon. Keyword research strategy has to be specific to what your potential buyers are searching for, and what phrases and terms are most suitable and highly beneficial for product listing optimization.

Competitor Research

Amazon is a big marketplace and there would be many more selling same products as you. Competing against them and growing your brand presence with improved sales on Amazon requires strategic approach. We audit your competitors, take a leaf out of their book as to how they are doing well, and apply strategies that will help you outrank them.

Amazon Search Engine Optimization

We apply core and key SEO tactics specific to Amazon, understanding your potential customer’s buyer journey & behaviour, using the right set of keywords, using them where necessary, creating keyword-optimized content that is user-friendly and detailed, along with more effective optimization strategies to improve the product detail page. This also includes using backend keywords (hidden keywords that are alternatives, synonyms or related terms of primary keywords). These keywords are used in the content but are hidden from the user and are seen only by Amazon search algorithms that improve the product’s visibility and ranking potential when someone searches on Amazon search for related products.

Ongoing Optimization

To keep your brand and product ranked higher in Amazon search results requires a consistent approach. With our experience and expertise in eCommerce SEO, we know what it takes to get your products ahead of your competitors in Amazon search results. That includes regularly auditing your account for any issues, keeping up with product listing optimization, timely keyword research and updates, content updates, brand credulity enhancement with an effective brand reputation process (improving positive customer reviews and ratings), and more.

The basic concept of e-commerce is: customers place an order and businesses pack and ship the merchandise to the customer’s address.

However, Amazon allows businesses the convenience of choosing whether they want to fulfill the products themselves or have Amazon take this responsibility. This is where Amazon’s FBA and FBM come into the picture.

Fulfillment By Amazon (FBA)

This service allows businesses to let Amazon handle the order fulfillment procedure. They send their products to Amazon warehouses/fulfillment centers for storage. When an order is placed for that product, Amazon facility staff picks, packs, and ships that order to the customer. This is ideal for small businesses that don’t have enough space for managing inventory, or who want assistance with their order fulfillment. This also helps businesses scale their customer service as FBA allows for timely and safe order shipment.

Fulfilled By Merchant (FBM)

Also known as Merchant Fulfilled Network (MFN), FBM is the selling method where sellers list their products on Amazon and then handle all related aspects of storing, packing and shipping the products, and customer support for order fulfillment by themselves, or through a third party. FBM is ideal for products with lower margins, as here you don’t have to pay the charges as applicable in FBA.

FBA is specifically suitable for you if you can:

• Manage fast turnover
• Items are lightweight, small, and expensive
• You don’t have the efficiency to or aren’t comfortable in managing the inventory, order packing, and delivery, while still providing great customer support
• Want to avail Prime eligibility
• Can handle additional fees charged by Amazon

FBM is suitable for you if you

• Don’t have to manage fast turnover
• You supply heavy, big but cheap items
• You have the warehouse, storage capacity, and manpower to handle inventory and delivery
• As a seller with an individual plan, agree with Amazon’s set shipping rates (professional plan sellers can decide on their shipping charges)

Note to remember – Sellers having FBA registration has a higher chance of earning the ‘Buy Box’ button.

Note – These two aren’t the only options you have. Amazon also provides you the flexibility of choosing one more specialized seller category – Seller Flex Management.

Seller Flex Management

This program, as the name suggests, provides flexibility to FBA sellers in how they go about storing and shipping their products. Ideally, this program allows sellers to manage their own inventory much better while being able to sell their products under prime eligibility. They can store the products at their own facility and ship themselves. This provides benefits of saving on shipping costs and deliver products within a day or two to locations where Amazon’s warehouse facility is not available.

They are also able to decide when they want to receive orders, how much order notification tey want to restrict to each day, and the time of those notifications.

However, Seller Flex Comes with Certain Conditions:

You can’t apply for seller flex. It is an invite only program, and based on the set criteria of Amazon they send the invitation to sellers via mail who fulfill below conditions:

• Monthly units should be approximately 100
• Monthly sales have to be more than 0.6 million per month
• The seller rating has to be equal to or more than 90%

We work to ensure that you have such criteria fulfilled and you get improved chances of qualifying for invite.

Configuring FBM OR FBA or Seller Flex Management (Whichever is Preferred by You)

Want to register for Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM) or want to leverage Seller Flex Management? Or you can even register for both FBA and FBM (which many sellers don’t know – under certain Amazon guidelines).

Our experts will take you through both these options, detailing the related features, functionalities, pros, and cons. After a thorough discussion and working on your preference, we select and proceed with the suitable registration method. We make use of complete features of the related seller category to bring the best output for you.

Inventory Monitoring & Management

While you are busy with the core functions of your business, with us you don’t have to worry about losing track of your inventory. We will keep you updated about everything related to your inventory, including which products are out of stock, which are low, and which need to be stocked up high based on increasing demands to match the supply.

Order Management

We process order management as a whole, right from routing the order status updates to managing late shipment rates, changes in orders, product returns, and refunds. Managing case logs is our expertise wherein we act as the primary point of contact between you and your customers, creating, managing, submitting, responding, and following up with Amazon-generated cases.

Amazon Advertising & Promotions (Amazon PPC)

With a team of expert and certified organic result marketers and PPC professionals, we are well-placed to handle your advertising campaign requirements. However, advertisement approaches applied for Amazon PPC are different to Google PPC. We take care of this aspect as our dedicated Amazon PPC professionals brainstorm ideas, conceptualize unique marketing strategies, use different channels for promotion, create buzzwords, and do much more to create compelling Amazon-sponsored ads to uplift your products’ popularity and reach.

Amazon Buy Box

Amazon assigns only one seller the ‘Buy Button’, displayed alongside the product detail page, defined based on past sales and popularity. The buyers can add the product directly to their cart from there. Sellers having the ‘Buy Box’ have higher sale potential. Earning the ‘Buy Box’ is a very tricky process when you are up against multiple sellers selling the same product type. We work towards creating a strong seller profile that helps improve selling factors like rating, reduced defect rate, customer response time, product fulfillment, and much more, to give you the best chance of winning the ‘Buy Box’, and increasing your sales.

Metrics Monitoring & Analytics

We keep track of all the Amazon-specific metrics that include visitors on your product pages, high-performing products, conversions, cart analytics, lost sales opportunities, and other metrics. We implement tool-based, data-driven analytics to look for growth opportunities.

Day-to-Day Account Management

Our day-to-day Amazon seller central management activities include managing case logs, exchanges and returns, duplicates, product additions and updates, product suspensions, and more, all while keeping your account in compliance with the guidelines and regulations. We keep track of changes brought by Amazon and implement upgrades to your account accordingly with respect to Amazon marketplace updates.

Boost Account Status

We implement multiple, well-laid strategies, create a product roadmap, enhance brand popularity, and work toward improving ranking against competitors. We also apply creative and profound tactics to win Amazon Choice, Best Seller, and other such tags.

Amazon Suspended Account Recovery

Have you got your Amazon account suspended due to a fault of yours or someone else’s? This can happen due to a number of reasons, including not complying with Amazon guidelines, using fake products, fake reviews, and many more spammy tactics as well. Our Amazon account management professionals are well-versed in what keeps an Amazon seller account in healthy status. We will conduct a thorough audit, find the reason for suspicion, consult with the Amazon team and implement the best practices to help get your account recovered (however, this is not 100% guaranteed as it depends on the severity of the suspension).

We will keep you updated on the performance and all the related metrics with a clear, concise, and easy-to-grasp report provided regularly. This helps to keep you in the loop and work on recommendations to improve your brand’s saleability.