Consider online reputation as a parallel world to having a poor reputation in the real world. This will pinch, right?
No one will come to seek business with you. No will like to order from you. And you run the risk of low orders, bookings, and subscriptions being cancelled; all because of what is being said about you in the web world. And most of the time, you wouldn’t even be aware of such, but it will directly influence your business and brand appeal.
A poor online reputation will lead to the following:
We live in a digital age where knowing about someone or something, especially a company isn’t hard. Just do an online search and you can explore a lot. The web field is so wide and as anybody can put in anything they want to say or write, it is hard to stop the rumor mongers from not posting or writing negatively about you.
It implies to all, whether you are an individual or a company, or a celebrity. This is where your brand or image protection and positive reputation come into play which has a crucial say in how you are being perceived by others.
Proactive Online Reputation Management Allows You to:
Maintain Your Image
No matter what business you are involved in, whether you are a large enterprise, or a small store, the way you are represented online has a direct say on your brand’s overall appeal. Online Reputation Management also becomes important not just to keep a clean image, but also to facilitate a positive relationship with the existing customers, whereby having the potential to generate new customers and new business scope.
Garner Positive Reviews
What a concerned buyer will do when shopping for a product? They will look to explore what others have to say about using that product. Statistics point out that almost 9 out of 10 customers read reviews before deciding on whether to buy a certain product or avail of a service. In fact, one-fourth of buyers feel confused about whether to proceed with shopping for a product or not if there aren’t any reviews. So, you know how impactful positive reviews from customers can be. And this is a core strategy of Online Reputation Management.
Appeal to Future Prospects
No one will come to you if the first few things they find about you during an online search talk negatively. Put yourself into customers’ shoes and you know that will be apprehensive about approaching a business or service if there is a lot of negative word being spread about them. This has a big say. Compare it to a brand about which people read only good things. Almost all the time they will be inclined to move to the latter one.
Enhance Customer Loyalty and CLV (Customer Lifetime Value)
‘Satisfied customers are one of the key success mantras for business today. Retaining and selling to them is 5-6 times cheap than acquiring new customers. You need to build trust with your existing clients. Online Reputation Management (ORM) helps to showcase how committed you are to keeping them happy and satisfied and working toward building a strong relationship with them.
Improve SEO Performance
In SEO, search engines do consider user value and brand image as key ranking factor. Thereby, if you are being presented negatively, it will directly impact the consumers’ trust in your business, which consequently will be taken note of by search engines, thus impacting your SEO performance. In fact, Google reviews are a key factor that defines Local SEO success and ecommerce SEO also. Online Reputation Management helps to integrate and amplify this segment for positive results.
Strategic execution of reputation management takes place with a defined and proper reputation control lifecycle.
Our custom-tailored ORM strategy, coupled with a meticulous approach helps us to address your online reputation management covering the key lifecycles:
This is to build a secure search result profile so that you are safe from possible threats and future concerns.
This phase involves looking at the potential crisis situation and managing that. We take a deep look into viral news cycles and start working on downgrading them quickly.
This phase is the core one, where the publishing of new and positive content is done, and negative news, reviews, and content is being buried down.
The first step is to find the existing negative material about your brand, your products, and everything related to you. We implement a methodology that keeps a stern check on what is being written and updated and where.
Right from responding proactively to negative comments, and perceptions, to working on a strategy that turns unsatisfied customers into happy ones, along with promoting positive content, our ORM approach is about fair and timely engagement.
We devise methods and ways to ensure that you become more customer-friendly, relating to how accessible you are, what interface is best for engagement, and more.
Promote New Content
An effective strategy of Online Reputation Management is to promote positive content, write brand-improving content, create and manage social profiles, along with engaging actively across different web platforms that include social channels, blogs, forums, and more.
eSearch Logix Technologies Pvt. Ltd.
Address (Delhi/NCR): 1st Floor, H-161, Sector 63,
Noida, Uttar Pradesh, India
eSearch Logix LLC
Address: 30 N Gould St STE R
Sheridan, WY 82801, USA
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