Enterprise SEO

Enterprise SEO is the practice of devising and implement SEO strategies for improve search engine result page ranking of a large company website(s). These enterprises could be multi-national companies, international corporations, big e-commerce brands and as such, including:

• Large businesses having sites that have more than 10k webpages
• Businesses having multiple brand websites or a parent site with many sister websites
• Fortune 500 companies requiring digital marketing across the globe
• Large-size businesses having presence in multiple locations

Enterprise SEO includes different SEO approach that includes high-end technical SEO management, content optimization and marketing scaling, and implementing marketing automation, and much more.

If you are in the basic know-how of how SEO works, then you are of what ‘General SEO’ is. While the fundamental approaches of general SEO apply for enterprise SEO, but practicing them the same way won’t going to work. For Enterprise SEO, the traditional practices are adapted and tweaked as per the requirement.

The SEO methods you are practicing for a 10-15 page site will work equally for a site with thousands of pages? Will you use similar set of keywords for a large business site as for a small one and gain higher ranking result for maximum pages? Will SEO strategies applied for a local business site will be as effective for a multi-location business site? Definitely not.

Thereby, both the aspects require different strategies and implementation. Here we are going to discuss in detail how enterprise SEO should be taken differently than regular SEO process.

• Scaling

Doing SEO for a site with few pages (usually in dozen or less than 100 pages), is a different thing altogether than doing SEO for a large website. More the pages, more the optimization requirement, keywords to target, and everything else. Therefore scaling the efforts pertaining to the entire site’s optimization is what is needed. It also requires a more strategic approach concerning everything related including site architecture, content management, link-building, reputation management, site audit and more.

• Optimization Complexity

As enterprise business sites are larger, and may include different mini-brand segments and sister businesses, along with the presence of thousands of pages; all this makes it much more complex to carry out the optimization process.

• Longer Time to Achieve SEO Results

Larger the pages, bigger the efforts and more time optimization pertaining to each page, including the keywords, will take. Therefore the results will take some time to yield considerable results. It also depends on existing competition, content scaling and the business niche.

• Keywords Approach is Different

Enterprise SEO is done targeting short-tail keywords as opposed to regular SEO which targets long-tail keywords. The key-phrases used are also high-competition and high-value. Keywords are targeted in a huge quantity, usually in hundreds, specific to different site categories and pages. Keyword selection, optimization and targeting is more aggressive in enterprise SEO. While long-tail keywords aren’t a no-no (works for a particular location or limited niche within the brand’s certain products and services marketing approach), but the primary keywords should be short-tail ones for global targeting.

• Competition is Different

Depending on business niche, brand category, and sister concerns, the competition is also different for enterprises. It is usually big brands on a global scale, while also SMBs for a local or geo-defined market. It comes in various layers pertaining to business’s service and products, along with target consumers.

• SEO Budget

An enterprise is looking to get the whole site optimized. And it is a continuous effort that includes different activities. The efforts are on a higher scale, the competition is tough and for global locations, and therefore the team needed to handle the optimization should be a big one. The use of technologies and tools is also widespread. All this makes it obvious that the financial investment is big one for enterprise SEO.

• Tools Used are Enterprise Levels

No SEO can be performed in today’s without leveraging the wide range of SEO platforms and tools. Therefore using ‘normal’ SEO tools, or ‘Free’ ones won’t suffice to give you desired results. You need to go for a higher plan or club multiple tools to gain the required benefit.

• Buy-In From Different Departments

There are different departments handling different work profiles in an enterprise. Now, as an SEO agency you might think that certain pages need to be updated or changed in terms of SEO. However, you can’t do that yourself. Therefore you need to reach out to them for the concerned approval. Sometimes it can be a minor change that can happen with one or two people’s approval. What if the said change requirement has to go through different concerned departments? This is where you need to get the buy-in from them all (people or departments) to go ahead with the change.

• Backlink Opportunities are Unique

While the basic notion is same for building backlinks as any other site, there are certain opportunities that these sites can leverage. For example, there can be several unlinked mentions which should be optimized to get backlinks. Having a large website and global presence means there can be hundreds of unlinked mentions that can be optimized.

• Dedicated Optimization and Marketing Teams

An enterprise site has thousands of pages, and it is quite obvious to note that not a few people can handle all the related activities for that site. There needs to be dedicated professionals pertaining to each task including site audit, keyword research, competitor analysis, technical SEO, on-page SEO, content optimization, backlink generation, analytics and much more.

The bottom line is – All the basic and key SEO practices is what you need for enterprise SEO. However, these need to be scaled up with a different and customized approach.

Is your site that large enough to qualify for enterprise SEO services? Does having multiple businesses within your brand qualify you as an enterprise? Is global presence warrants that you need enterprise SEO services?

There are certain signs that will tell you whether you need enterprise SEO or not:

• It contains thousands of pages, and all are relevant to cover up what you do, define your functions, and to connect with your target customers.
• You want to or are being ranked for hundreds of keywords (short-tail as well as long-tail).
• You have to rely on paid marketing to gain search engine result pages (SERPs) visibility.
• Your current SEO approach (whether in-house or through an agency) isn’t able to handle the site requirements and it is resulting in site’s ranking and traffic loss.
• Your website needs consistent efforts for different aspects including content update (usually on a weekly basis), site audit, structural management, and more.
• You are primarily competing for online ranking and traffic with big corporate names, including Fortune 500 also.

If a few or all of these apply to your site, then you definitely need an enterprise SEO plan to reshape and redefine your SEO approach.

For the best enterprise SEO results with a dedicated management – Consult us now!

For large enterprises, keeping up with their revenue generation while also thriving against big names can be challenging. For this, they need the invaluable partnership with a quality and expert SEO agency. It will help them gain several benefits:

• Better Scalability

Enterprise SEO needs to be done at a higher scale. There are thousands of pages to optimize, hundreds of keywords to target, a large set of content to update and manage. For all this, a comprehensive and well-defined SEO strategy is needful, which requires dedicated enterprise SEO.

• Rise Above the Competitors

Competing for that market share and online visibility against a reputed, big brand is a lot, lot challenging than fighting a small business. All this can be achieved when your enterprise SEO is on the target.

• Higher Visibility and Traffic Growth

In today’s times, digital marketing is the backbone for a business’s success, especially for a big one. Consistent and quality SEO helps to gain higher search result ranking for hundreds of keywords that will lead to more inbound traffic.

• Improved ROI

If, as an enterprise, you rely on paid marketing for online visibility and to attract website traffic, this could mean a lot in the concerned marketing expense. SEO requires only a fraction of that, and after considerable efforts and patience you can start gaining high ranking and traffic for increased organic traffic, that is long lasting. This substantially increases the ROI.

Enterprise SEO is the key to long-term, cost-effective and business-growth centric success. It requires strategic, scaled and quality enterprise SEO with expertise and experience that is tailored to business needs to deliver desired results.